Times Square Billboard Racing Game

Hyundai created the world’s largest iPhone controlled racing game in New York’s Times Square. Users downloaded the Hyundai Race  app to get a turn to control the car on a giant digital billboard using their iPhone.  Following the race, gamers’ scores appear on the billboard.
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Via: digitalbuzzblog

3D projection with suspended car and live actor

A great example of a projection…
This outdoor execution from Kuala Lumpur, Malaysia, incorporates a real Hyundai Accent suspended on the side of a building as six HD projectors map a 3-D augmented-reality scene in which the Accent rides through a futuristic, computer-generated cityscape.
[vimeo width=”300px” height=”200px”]22223177[/vimeo]
Via: adweek