Posterscope Belgium work with AB InBev and Clear Channel on largest ever holographic projection

Belgian Beer brand Jupiler showcases its newly designed sleek can on the largest outdoor holographic projection ever.  The projection was integrated onto a banner measuring 700 m², located on the Oudevaartplaats, in the heart of Antwerp
The campaign, which took place from 8 to 28 November 2017, was a collaboration between AB InBev, Adrenaline Studio, Posterscope, Urban Media and Clear Channel.
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Holograms of disabled people appear if you try to park in their space

More than 30% of the drivers in Russia park in disabled parking spaces without bothering about the signs on the ground. Dislife, a Russian non-profit organisation, came up with a powerful campaign to stop this inconsiderate behaviour. They installed projections of a real disabled person that popped up every time a non-disabled driver tried to park in their space. Special cameras verified the presence of the disabled sticker on their windshields and if no sticker was detected, the hologram would appear to confront the driver. The campaign was created by Y&R Moscow.
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Via: Digital synopsis

Homer Meets His Maker

Fox TV and psLIVE UK Bring Homer Simpson to Life at the San Diego Comic Con

On the 26th July, Fox TV and psLIVE UK brought TV’s favourite doughnut-eating dad to life as part of The Simpsons 25th anniversary. This activity formed a key part of the San Diego Comic Con, which ran from the 23rd to the 27th July.
To celebrate the history of this iconic TV show, a panel featuring Matt Groening, creator of The Simpsons, and the long-term producer, Al Jean, fielded questions about 25 years of The Simpsons in front of 8000 fans at San Diego’s famous Comic Con.
At the end of the panel session, Homer Simpson himself made a surprise guest appearance! The 360 degree, 3D holographic projection of Homer walked onto the stage and engaged the crowd with a speech to mark the 25th anniversary of the show that was specially written with the San Diego Comic Con audience in mind. In addition to this, Matt Groening took part in a live conversation with Homer from the Comic Con stage to truly delight a hugely appreciative crowd, in ballroom 20 of the San Diego Convention Centre.
psLIVE UK were responsible for the creative concept, planning and execution of the hologram projection and worked closely with 20th Century Fox TV studio team to create the 3D animation of Homer.
Michael Brown, MD psLIVE UK: “We were delighted to again be sought out by Fox to create a truly pioneering experience around this important milestone in one of the most successful, and famous TV franchises globally – it was a real privilege and honour to be entrusted to deliver this particular event experience for one of our most valued clients”.
The Comic Con audience certainly lapped it up, as did the whole of the USA: The cameras of Good Morning America captured the innovative work for broadcast across the entire nation.
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Keith Urban Hologram Performs in Australia

Shoppers will be left under no illusion when they see “Keith Urban” at Chadstone Shopping Centre in Melbourne this weekend.

The Aussie-born country megastar will be at Chadstone in the form of a hologram performance and will perform his latest single Somewhere in my Car on Saturday, July 19.
As part of the Australia-first performance fans will even be able to jam with the four-time Grammy award winner by picking up one of the musical instruments that will be available on stage.
Via: Herald Sun

3D floating projection

To launch the new LG 3D Smartphone, Posterscope Taiwan created a diamond-shaped, three-dimensional holographic display in one of Taipei’s Department Stores.  The projection creates a display that appears to float and has a 360 degree viewing perspective to deliver the message that this phone allows you to record, view and share 3D content without glasses.  This was complemented with standard digital screens and an experiential zone that allowed customers to experience the innovative device first hand.

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