H&M use interactive touch screens to display collection

Touch-screens in San Francisco bus stops were recently used to support H&M’s interactive digital campaign.  The screens displayed a virtual catalogue of the brand’s autumn collection featuring some forty items, along with photos of the brand’s new face- Lana Del Rey and backstage videos of the shooting of her new music video. Users could share the content and leave their email address to receive more information.
Via: ooh-tv