Outdoor Plus appoints Chief Client Officer

11th July 2016: After 2 years, Helen Weisinger, Managing Partner and CMO of HeyHuman has decided to leave the agency to join Outdoor Plus as its Chief Client Officer
Outdoor Plus is one of the market leaders in the Digital Out of Home sector, having achieved a 30% share of London’s premium iconic sector in just 5 years. Helen’s remit will be to get closer to advertisers and their agencies, enabling them to capitalize on the huge new opportunities created by technology, data and creativity.
Helen will report to Jonathan Lewis and sit on the company’s executive board along with Grant Branfoot and the 4 other members of the management team. She will join the company in September 2016.
Helen said: “This is not just a new job but an exciting career shift for me. It’s a really interesting time to get into digital OOH. Unlike any other medium, the great thing is that it can’t be turned off or tuned out and I’m excited about showing off the creative opportunities to clients and agencies. Digital OOH is one of few traditional media that has benefited from advances in technology, mobile & social media and I’m looking forward to working closely with clients & agencies to demonstrate how this can truly enhance communications plans.”