Posterscope’s OOH campaign for AXA wins Best Use of Data at the Drum’s MOMA awards

Thursday 18th May  marked the return of the Marketing on Mobile Awards (The MOMAs), where Posterscope were shortlisted for 2 awards- Best Use of Data and Best Use of Location Based Services. The work for AXA was created in collaboration with Havas Media, xAd and Fallon.
They fought off competition from Subway, Colgate, Starbucks and O2, winning Best Use of Data.
This campaign started a personal conversation with AXA’s target audience using Britain’s favourite topics including the weather. AXA offered tips on how to avoid unforeseen mishaps and accidents to the public, to ‘stay one step ahead’.
Using an innovative and custom mobile data strategy, consumer engagement with mobile experiences fed intelligence into out of home screens to optimise the message displayed.

Clarks Weekend ‘Style Sessions’ in Partnership with Elle magazine

Clarks are currently running an AW campaign in which OOH is the lead medium. As part of this campaign Posterscope has worked closely with Havas Media to develop Street Style events across the country. Working with the Press team, Posterscope leveraged Havas’s relationship with Elle magazine, gaining access to Elle photographers. These photographers will be present at Clarks stores in key malls across London, Manchester and Birmingham. Selected members of the public are able to model footwear and have the opportunity for their picture to appear on the digital portrait screens within the mall in real-time.The events will take place at the Clarks stores, taking advantage of Clarks owned media.
Liveposter delivered a template built to share this activity across DOOH screens.
This activity was planned and booked by Posterscope and Havas Media with Liveposter.

Malibu Brings the Beach to London to Celebrate Piña Colada Day

To celebrate the upcoming National Piña Colada Day on Thursday 10th July, Malibu are bringing the beach to London! Using a vinyl production technique, Malibu have turned four bus shelters into a Malibu beach. In addition to this, tactical digital space on Clear Channels LD6 network will announce the arrival of the big day at specific times in the morning and afternoon of the 10th July. Malibu are also offering all Metro readers a free* Piña Colada at participating bars on the day. All media is linked to the hashtag #Doyoulikepinacoladas.
LD6s have been selected on key dates and day parts across the summer to reach a ‘Young Fun’ audience when they are most likely to be enjoying themselves, socialising with their friends outdoors and memorable summer experiences through social media.
This campaign runs in conjunction with Malibu’s overall summer campaign ‘Best Summer Ever Project’.  Malibu encourages you to have the #BestSummerEver whatever you’re up to, whoever you’re with, and whatever the weather! In addition to OOH, the wider campaign spans VOD, search, and mobile channels, including a mobile display first.
This campaign was planned and bought by Havas Media and Posterscope.
* When they buy one in participating bars

Portfolio Items