The Master Chief is Immortalised in Shoreditch murals…

On the 28th September a Halo 5 styled mural went up on the Clerkenwell Wall in Shoreditch, London. It was part of an ongoing Xbox campaign which follows the story of the ‘Master Chief’ (Halo 5’s Hero). The OOH campaign, is about the Master Chief’s journey which leads up to game release.
A day before the mural, a trailer was released revealing the Master Chief had died and as a direct result a ‘memorial statue’ (mural) was erected. Within the first couple of hours the mural, created by Graffiti Life,  blew up on social media and gaming websites, clocking up 1 million views within 3 days.
The second part of the campaign starts later this month and reflects the next step of the story…to be continued.