Grolsch Embeds Bluetooth Tech into Bottle Tops to Unlock Free Movies
St Petersburg-based tech developer Head and Hands has devised the simple means of redeeming free-to-view content, eliminating the tedium of tapping in a promo code.
The campaign for Grolsch employs a technology that lets consumers choose a film via a partner website, swipe their bottle top – which has embedded in it a “one-touch” technology using radio signals to “unlock” content – and watch the movie while sipping a lager.
Via: Marketing Magazine