Kit Kat NFC Enabled Posters

Kit Kat’s  ‘We Will Find You’ promotion involves six chocolate bars fitted with a GPS tracker which when activated alerts a team who will track down the winner and hand over a £10,000 prize. OOH supports the activity, 3,000 6 sheets have been fitted with NFC and QR Touchpoints that allow users to interact with the promotion, get live updates showing how many bars still remain and link to a secondary competition via Facebook. Posterscope, working in conjunction with Mindshare, JWT and Pragmatica delivered this campaign with JCDecaux, Clear Channel and Primesight.