Go Compare uses OOH customisations for its rebrand

In early January, Posterscope delivered a broadcast national 48-sheet campaign for the rebrand of Go Compare. The campaign included 96-sheet special builds- a first for the brand in terms of using OOH customisations.
The special builds featured a town sign saying ‘Welcome to LlandofsavingmoneyandgettingtherightdealgogoGoCompare’, giving an amusing nod to the famous ‘Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch’ rail station in Wales.
The campaign was designed to evoke the feeling that GoCompare is more than just a price comparison website- it is a destination for great savings. This message was further emphasised through the use of roadside locations such as roundabouts and key arterial roads.

Go Compare

The Go Compare OOH campaign (planned and bought by Carat and Posterscope) is a great example of how using smart creative can generate huge social media traffic. The pre-graffitied billboards had people up and down the country tweeting photos of advertising, thinking their town has the most original ‘vandals’ around.