VW designed a baby stroller with automatic braking after a fans joke

Volkswagen Netherlands aired a TV spot in April in which VW owners had great expectations for their other possessions—including one mother who couldn’t understand why baby strollers don’t have automatic braking.
The automaker posted the ad on Facebook, and the most-liked comment came from a fan who suggested that VW actually build just such a futuristic stroller.
And so, VW did.
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Check out the video above, in which a joke from a commercial (by ad agency Achtung!) becomes a prototype in just a few short weeks. It includes a cameo from the Facebook fan himself, and also shows some humorous footage of the stroller in action.
Source: AdWeek

Cadbury's Introduce the World's First Flavour-Matching Facebook-Powered Vending Machine

To celebrate Cadbury’s wide flavor range and unique selection of sweets, Australia’s leading chocolate brand created the Joy Generator- a vending machine that dispenses chocolate flavors based on a person’s Facebook likes and interests.
Users simply walk up to the machine, sign into Facebook, and are served a free chocolate bar with a flavor unique to their personality. Customers then take a picture with their flavor in the brand’s social media enabled picture booth.
Users get matched up with one of twelve flavors. Those who register as energetic should expect to receive a “Crunchie” bar. For the exotic posters and frequent travelers, the “Turkish Delight” may be a better fit.
This experiential stunt created with Red Agency is part of Cadbury’s integrated brand strategy. The campaign includes a series of new packaging, outdoor activities, digital executions, engaging social content, and additional experiential activations- all of which communicate Cadbury’s dedication to flavor innovation.
The online profiles created by social media users demonstrate the diverse range of interests, beliefs, and perceptions that society has. Cadbury’s Joy Generator acknowledges those characteristics on an individual scale, and thus establishes strong emotional bonds with potential consumers.
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Via: psfk

EBay sets up social shopping in Covent Garden

The eBay Social Shopping event, the UK’s first interactive, socially powered shopping experience, brought together product recommendations from social networks including Facebook, Twitter and Instagram with eBay’s own search data, to provide a real-time barometer of what the nations really wants this Christmas. Visitors could see products come alive with AR technology, get advice from personal shoppers via Facebook and browse and shop throughout using a smartphone or an eBay tablet.
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Request a free taxi via Facebook

The Number 118118 gave free rides for Londoners to anywhere in zone 1 and 2 in their fleet of branded cabs, supported by a Facebook campaign.  The Facebook app gave people a chance to win a ride by dropping a pin to show where they’d like to be picked up from. Planned by Zenith and Meridian/Posterscope.
Via: Digital Knowledge Centre.

Interactive screens with ‘like’ buttons

Israeli juice company Prigat launched a series of ‘Smile Stations’, interactive screens fitted with an over-sized Facebook ‘Like’ button, in several train stations throughout Israel. To promote the company tag line, “Open with a Smile,” Prigat encouraged Facebook users to write funny or uplifting messages which were then sent in real-time to the interactive billboards. When the like button on the screen was pressed, a video of the commuter’s reaction was sent to the author of the message. The message that received the most smiles won a prize courtesy of Prigat.
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