Visitors to a diversity exhibition in France can create personalised posters using their skin tone

An emblematic museum in Paris, the Musée de l’homme, has taken a bold step to denounce racism in the run-up to the French elections  in May. The museum’s first year-long exhibition, named “NOUS ET LES AUTRES: Des préjuges au racisme” (Us and Them: from prejudice to racism), sheds light on the scientific factors behind racist behavior.
To celebrate the exhibition, an innovative app called CHROMA was launched. The app invites people of different races and skin tones to take a picture of themselves. The app then detects the color of of that person’s skin, and complements it with another person’s skin tone, to create a personalised poster which celebrates diversity, and become ‘the colours of the exhibition’.
Users can also share their own personalized posters on social media to promote the exhibition and take a stand against racism. Some of these will then be printed and spread on OOH across Paris.
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Via: Ads of the World

Posterscope Support Helmand Return OOH Exhibition

Posterscope are proud to announce that Helmand Return, a new body of work by acclaimed commercial photographer Robert Wilson, launches today and will be seen as a photographic exhibition on billboards across the country. The project builds on Wilson’s 2008 project, Helmand, which recorded the faces and places behind the Afghan conflict.
This site-specific exhibition showcases a selection of photographs taken on Wilson’s recent trip to Afghanistan, and documents the British troops’ final tour of duty and homecoming preparations. As an official war artist, Wilson was granted unprecedented access to the personnel and logistical operations surrounding the drawdown in Afghanistan, allowing a rare insight into the process of ending war.
Each billboard’s location is determined by the biographical data gathered from the returning troops, allowing this outdoor exhibition to be both a literal and metaphorical return home. The project aims to highlight the toll that this war has taken in a relevant but unsentimental way, bringing the exhibition to the people, rather than the people to the exhibition.
This exhibition has been made possible with the support of the Arts Council England, the MoD, Gallery One and a Half, Primesight and Clear Channel.
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Richard Reed Blogs About Art Everywhere

Following an outstanding successful launch in 2013 with help and support from the great British public Art Everywhere is back again for its second year! Again, we shall be adorning and gracing our streets and transport systems with astounding works of art to make that trip to and from work or school a little bit more interesting and special. And, once again, you the public have voted for your favourite pieces from regional and national collections to create an exposition worthy of any major gallery in the world. The difference being with this exhibition it has been crowdfunded, plus it is entirely free for all to enjoy around the UK.
Of course, none of this would have been possible without the help of our partners from Clear Channel and other media owners in the poster industry, along with partners including Art Fund and Easyart, plus Vue who have made this year’s exhibition a little more extra-ordinary by showing the exhibition on their screens across the summer.
A top new addition to Art Everywhere this year sees an exclusive reveal of a commissioned artwork by a world-renowned artist – all to be revealed on 16th July on digital sites around the UK including the Trafford Centre in Manchester and Coventry House in London’s Piccadilly.
We’ve assembled your selected list of works for our exhibition and posters will be printed and distributed across the UK ready for your viewing from the 21st July for 6 entire weeks providing a stunning backdrop to your summer.
It’s still not too late to help us make this bigger and better than last year and any donation you can make will contribute to increasing the number of posters we can print to reach more places and reward you with your own piece of the Art Everywhere campaign – you can get yourself a limited edition, tote bag, postcard set or even a billboard poster!
Richard Reed
Founder of Art Everywhere

Via: Clear Channel