Unsuspecting public given Disney surprise as Mickey and Co. set up shop

This is a great example of a low budget but engaging stunt, released this week to promote Disney Sides, a series of original Disney-inspired films created by teens.  In it, Mickey, Minnie and a host of other Disney characters surprise and mirror shoppers. Simple premise, works really well.
The video has had more than 54 million views on the Micky Mouse Facebook page and 3 million on YouTube.
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Via: PRexamples

The Great Gambit Art Heist

To celebrate the release of Gambit, psLIVE, Momentum Pictures and the Evening Standard teamed up to create ‘The Great Gambit Art Heist’ which gave the public the chance to ‘con’ their way into the world premiere of the movie. Prior to the premiere, clues were published indicating where readers could find a reproduction Monet Haystack painting the following day. In all, six paintings were hidden across London, and anyone who found one could exchange it for two tickets to attend the premiere. Each location was recorded and the video footage was played at the premiere itself whilst people took their seats.