Shell gets New Yorkers to jump for their lunch with eco food truck

Shell is sending a food truck around New York which converts the power of footsteps (or jumping) into payment as part of its “#makethefuture” campaign.
The Shell Synergy Truck’s kinetic tile walkway is one of six new energy technologies that enable the truck to take power from customers or the natural world around it to fuel its kitchen – from wind and solar capture, to recycled waste from coffee and cooking oil.
The truck is a three-day pop up in New York City this week and will complete a bi-coastal tour of US colleges, before two of the trucks are handed to social enterprises at the end of the year.
The “#makethefuture” global energy relay is a campaign that puts the bright energy ideas of the six entrepreneurs it supports into action in communities that need greater access to cleaner energy. The relay launched in 2016 with the ‘Best Day of My Life’ music video.
The Synergy Truck initiative started with hackathons in Palo Alto and London, where engineering students from across the US and Europe were challenged to re-imagine every aspect of the food truck experience, from lighting to waste management. LA celebrity chef Ludo Lefebvre mentored the students and created the menu for the truck’s US launch.
“The size and complexity of the world’s energy challenge demands collaboration between and among businesses, entrepreneurs, governments, communities and citizens – it is the key to unlocking more and cleaner energy solutions,” Malena Cutuli, global head of integrated brand communications and capability at Shell, said.
Food trucks are now a staple of city streets around the world and will engage people in a way that’s “real and exciting”, Lefebvre said. “What better way to get people engaged in the global energy challenge than by tapping into a universal passion – food.”
Via: Campaign Live

Google's Berlin lightshow comes to life

Google has set up its lightshow at the Berlin Festival of Lights that uses energy from people’s footsteps.
The installation, which measures 26 sqm, gives people a chance to capture their experience in the form of a GIF.
Pavegen is behind the activation which creates energy and data out of the kinetic energy of the footsteps. Google’s media agency OMD brokered the deal with Pavegen, and Fuse handled the activation.
The annual Berlin Festival of Lights runs until 15 October.
Via: Campaign Live

Greggs Unveils Giant Coffee Cup Sleep Pods by the Thames

Greggs is hosting a sleep-based activation on the banks of the Thames (8th March), in order to promote its new flat white coffee.

The brand is encouraging Londoners and tourists to test the theory that taking a power nap after drinking a dose of caffeine increases energy levels.

As such, the baker has created a number of giant branded coffee cups that visitors will be able to climb into and sleep in after sampling a free coffee. Greggs has dubbed the experience a ‘Nappucino’.

The experience launched at London’s Potters Field Park at 7.45am this morning and will be available to test drive until the sun sets over London.

Greggs is working with agencies Havas PR Manchester, Platform and Splendid on the campaign.

Via: Event Magazine

Clear Channel UK Launches its First Solar-Powered Advertising Bus Shelter in London

Clear Channel UK has launched its first solar-powered advertising bus shelter on Waterloo Bridge, London using a specially manufactured solar LED lighting kit from Zeta Specialist Lighting.
Four solar panels have been installed onto Transport for London’s (TfL) bus stop, converting sunlight into battery power. They allow Clear Channel to light up the courtesy light and advertising panel when it’s dark using renewable energy.
The solar-powered bus shelter is equipped with an energy management system that knows how much power it has generated. This allows it to automatically dim the lights if power is running low or in daylight.
Leon Daniels, TfL’s Managing Director of Surface Transport, said: “As part of the Year of the Bus we are not only celebrating what London’s extensive bus network offers to passengers now, but also what the future may hold. This technology trial demonstrates both innovation and sustainability and I hope it will be the start of something that could spread across our network.”
Via: Clear Channel

Shell and Pelé Reveal First Soccer Pitch Powered by Players

Shell has refurbished the run-down community football pitch in Morro da Mineira, a Rio de Janeiro favela, with a first-of-its-kind innovative energy solution. Shell has used the technology of a Shell LiveWIRE winner, laying special tiles under the pitch surface to capture the energy generated by football players’ movement. This energy is then stored and combined with the power generated by solar panels next to the pitch to convert into renewable electricity for the pitch’s new floodlights. This gives everyone in the favela, and especially the youngsters, a safe and secure community space at night.
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Via: Shell