New Zealanders can help the beach sand shortage…by drinking beer

DB Breweries and Colenso BBDO New Zealand previously empowered beer drinkers to help save the planet with “Brewtroleum,” the 2015 Cannes Grand Prix-winning idea that turned brewing yeast into biofuel. Now, they’ve come up with another eco-friendly idea that transforms beer bottles into a substance that’s in treacherously short supply: sand.
The world, it turns out, the world is suffering from a shortage of sand — the kind that can safely be used for the construction of buildings — so much so that there’s even a black market for it. So in their latest earth-nurturing idea, the marketer and agency have devised a viable substitute for the disappearing resource, DB Export Beer Bottle Sand.
Together, they’ve built several machines that will turn empty DB bottles into sand substitute. Once they’ve finished their brew, drinkers deposit their bottles into the machine, which will employ miniature steel hammers to reduce each vessel into 200 grams of the sand in just five seconds. A vacuum system removes the extraneous plastic labels and silica dust from the usable material.
That, it turns out, was one of the biggest challenges. “Separating plastic labels from the bottles in the crushing process was a real head-scratch moment,” Colenso Senior Art Director Andre Sallowicz told Creativity. “Ensuring the machine wasn’t a trinket but an industrial quality piece of kit was always the aim and we’re proud we achieved that.”
The idea is meant to help reduce New Zealand’s dependence on beach-derived sand for construction projects. DB Breweries is currently in the midst of securinig a two-year deal to supply its sand to DryMix, New Zealand’s biggest bagged concrete producer. The brewery will also be supplying the sand to national roading, commercial and residential construction projects.
“We can’t solve the problem alone but we knew we could do more to help,” said DB Breweries Marketing Director Sean O’Donnell in a statement. “Our ambition is to help drive more recycling whilst looking out for the beaches which are an integral part of our Kiwi DNA. We’re proud to launch an initiative that can help us do our bit to protect our beaches for future generations.”
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Via: Best Ads on TV

Salvation Army introduce the world’s most eco-friendly gift wrap

Bearing in mind that Christmas is a great time for charities, but not a good season for selling second-hand clothes, the Salvation Army in the Czech Republic and Geometry Global Prague  introduced the world’s most eco-friendly gift wrap.
On December 17th – the last weekend before Christmas – the Salvation Army set up a wrapping service at one of the busiest shopping malls in Prague providing the most beautiful gift-wrapping made from second-hand clothing. The solution also helps to reduce the incredible amount of paper waste generated each year during the holidays.
The wrapping technique is inspired by ‘Furoshiki’, a square piece of cloth that has been used in Japan for centuries – for wrapping and carrying goods.
Next Christmas, the Salvation Army plans to introduce the wrapping services in Slovakia and Holland – with hopes that this most eco-friendly gift wrapping service becomes a Salvation Army Christmas tradition globally, raising money for people in need while also sparing the planet tons of waste.
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Via: Marketing Communication News

FCB's Giant Eco-Civic Project would Create a South African Flag Visible from Space

FCB South Africa is running an idea up the flagpole. A really big idea. In fact, the idea is ginormous. And its main component is a South African flag so large, it will be visible from space, 30 miles above the Earth.

The Giant Flag project was put in motion last month by Guy Lieberman, the agency’s head of green and social new business development. The initiative is ultimately designed to foster national pride, improve the lives of people in need and make a lasting impact on South Africa’s economy and environment.

The proposed flag will measure 66 hectares—about the size of 66 soccer fields. Its red, green, blue and gold sections will consist of millions of cacti and succulent plants that can thrive in the semi-arid Karoo region, offsetting some 90,000 tons of carbon emissions annually. Solar panels designed to power the equivalent of 4,000 homes will make up the flag’s triangular black patch. (They will also “harvest” rainwater to feed the flag’s living components.) The white areas will be access roads.

The project will provide more than 700 jobs in Camdeboo Municipality, where the unemployment runs over 40 percent, and support tourism, hospitality and various enterprises over the long haul. Moreover, Lieberman says, it will serve as a symbol of hope, cooperation and sustainable growth for South Africa and beyond.

Lieberman drew his inspiration from the 2010 FIFA World Cup in South Africa, noting “the nation’s huge emotional response to our flag.” After the World Cup, FCB launched the much-praised “Keep Flying” campaign to encourage the nation to maintain its momentum.

Crowdfunding and corporate efforts are under way. All told, it will cost about $20 million, with $2 million being the threshold to begin the massive germination project, followed by clearing the land, fencing off the site, building roads and constructing the solar field.

What’s more, South Africa’s Department of Environmental Affairs is lending its support, and corporate sponsors such as Google and Toyota “have come on board because they see the value this will have on the nation, as well as on their brand,” Lieberman says. “It also speaks to their commitment to game-changing initiatives, and in this sense the Giant Flag is not tied to any one nation—it is global.”

Via: AdWeek

Moscow Introduces New Age Transportation with Futuristic Trams

Russia-based research and production company Uralvagonzavodhas unveiled their highly futuristic trams at the Innoprom-2014.
Called the ‘Russia One’ or ‘R1’, the tram can run for 50 kilometers on batteries alone. This innovative tram also has an overhanging cabin nose that gives the driver a 30% wider view around that can minimize road accidents.
Its interior is modern and stylish as well, with the capacity to carry 190-270 passengers at one time, depending on its configuration.
Despite its sleek exterior, the construction of the tram is cost-efficient, with the body made of composition materials and Russia-made bogies—the vital area where wheels meet rails, that are significantly cheaper.
Via: Design Taxi