Coming Soon….Exterion Media's DX3 – Platform to Connect

Exterion Media has announced the next generation in digital cross-track screens. Developed in collaboration with NEC Display Solutions, DX3 gives advertisers a platform to connect with young, affluent, and tech-savvy urbanites.
The technology delivers a premium visual experience for London Underground commuters, as well as increased targeting and accountability for marketers. It enables advertisers to showcase a wide variety of high quality, immersive content that informs, entertains and captivates audiences travelling on the London Underground network.
Informed by Route and TfL data, screens are situated in strategic locations on the platform that attract the highest audience figures. The screens are bigger, bolder and brighter, with a host of enhanced product features ensuring maximum standout and audience engagement.
Ahead of DX3’s summer launch, Exterion Media will be opening an interactive Innovation Centre to allow advertisers and partners to experience the cutting-edge technology. To request a meeting at the Innovation Centre, please contact Exterion’s digital team.

Fishy Elevators!

Tel Aviv-based Digigage has created a new form of digital screen for elevators that “adds depth,” “can transport occupants to a completely new environment,” and generally ensure that you won’t have to look anyone in the eye while riding up to the twentieth floor.
The screen, which is embedded in the elevator wall, senses the motion of the car and reacts accordingly. On screen images rise or fall with the movement and it creates a sort of digital, interactive wallpaper that follows you on your ride. You can dive (or surface) from a coral reef or delve deep into a clockwork world and management can even add news and updates to the screen.
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Via: Tech Crunch

Race against the screen

To coincide with their sponsorship of the New York City Marathon, ASICS installed a 60-foot video wall at the Columbus Circle subway station and challenged passersby to race against Ryan Hall, U.S marathon runner. Ryan even turned up to race against himself.
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Via:Digital Buzz