Posterscope Taiwan look to develop programmatic solution

Posterscope Taiwan and Dentsu Aegis Network committed to develop OOH industry in the region and believed that is one of the keys to efficiently integrate media planning and buying is the development of programmatic system.
In the process of this development, Posterscope Taiwan and Dentsu Aegis Network are working with key partners to develop a series of tests.
Rebecca Chang, general manager of Posterscope Taiwan, said, “Global OOH media is moving toward OOH 4.0 which includes three perspectives: consumer measurement, procurement evolution and innovation content. In response to digital trends, Posterscope will dedicate to integrating industry resource, in order to enable future customers predict, trace and measure their business activity in OOH media to achieve the goal of an industrial upgrade. In cooperation with the group brand Amnet, Posterscope would be able to utilize programmatic buying solution to purchase the platform resources to help customers accurately deliver advertisement, as well as more transparent and efficient procurement.”

Dentsu Aegis Network Shops Back Vizeum's Camelot Win

Vizeum will draw on other agencies and divisions in Dentsu Aegis Network to service the Camelot media account.
Camelot, the operator of The National Lottery, awarded its £40 million planning and buying business to Vizeum last week.The win is the biggest in the agency’s history, ahead of the £34 million 20th Century Fox account it picked up in 2007.
Dentsu Aegis Network divisions that will work with Camelot include the outdoor agency Posterscope, the search specialist iProspect, the measurement and marketing effectiveness unit Data2­Decisions, the investment arm Amplifi and the insight panel Consumer Connections System.
Vizeum landed the account after beating OMD in a final shoot-out. The business was previously shared by OMD, which handled buying, and Havas Media, which worked on planning.
The process managed by Oystercatchers.
Via: MediaWeek