AA Combines Visual & Audio Ads for Mass Audience Reach

JCDecaux, the world’s largest Outdoor advertising company, The Automobile Association (AA) and GTN UK have launched a fantastic new campaign combining Out-of-Home (OOH) and Radio to reach the right audience at the right time. The campaign, planned and booked with JCDecaux by Starcom and Posterscope, launched on July 4, 2016 for four weeks, followed by another two-week burst in August.
The campaign delivers premium large format digital sites along key arterials that will be synced with GTN’s Network Drive package to deliver high-impact messages at a huge scale during key AM and PM commuter slots.
While driving to and from work, commuters will hear AA Radio advertising about the useful services they offer such as lost key assistance as well as using their app to help find the cheapest fuel. The message will then be reiterated using premium large format digital sites to leave a lasting impression.
Part of a national campaign incorporating backlights, billboards and roadside 6-sheets – the digital element will produce over 61m impacts, of which 69% of those impacts will be car owners (persons directly responsible for breakdown cover and car care. Route data).
Via: Daily DOOH

The Daily DOOH Gala Awards

The winners of the Daily DOOH were announced on on Thursday the 3rd December.
The DailyDOOH Gala Awards recognises excellence and promotes best practice in the industry. Now in its fourth year, the event has firmly established itself as the sector’s only credible awards ceremony and has become the most important fixture in the industry’s social calendar.

Best QSR / Bar or Restaurant Deployment

ITSU | Pixel Inspiration

Best High Street / Mall / Supermarket / Convenience Store or Forecourt Deployment

Toronto Scotia Plaza | Cineplex Digital Solutions

Best Original Digital Billboard

Storm Cromination | Clear Channel UK

Best Digital Poster or Street Furniture Implementation

Edinburgh Digital Bus Shelters | JCDecaux

Best Stadium / Office Building / Corporate / Hotel, Hospitality or Leisure Install

hub by Premier Inn | Beaver Group

Best Digital Out of Home Campaign

Women’s Aid | Ocean Outdoor

Best Interactive Campaign

Heathrow Express Journey Comparison Generator |

Best Overall Retail or Mall Experience

Emagine Palladium Theatre Lobby | Christie Experiential Networks

Best Transport Install or Campaign

#HelloGEO Campaign | Verifone Media

Most Innovative Use of Technology

Beacon Technology on Buses | Proxama and Exterion Media


The DailyDOOH Media Summit

The DailyDOOH Media Summit kicked off the conference part of London Digital Signage Week well and it all began on a high note with an amazing turnout of 153 senior executives within the industry…
The DailyDOOH will be writing about some of the speakers and their comments over the next few days, so keep checking their website for more info.
Via: DailyDOOH