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British Airways LookUp Campaign Wins Grand Prix at Creative Out of Home Awards 2014

British Airways’ much lauded #LookUp campaign has won this year’s Creative Out of Home Awards Grand Prix.
The Creative Out of Home Awards, in association with the Outdoor Media Centre, celebrate the best in Out of Home advertising across the UK. This year they saw Ogilvy One, Clear Channel UK, Posterscope and Carat share the Grand Prix for developing the real-time outdoor advert for British Airways, which also won in the Digital Advert category too.
Clear Channel’s work with British Airways also saw the company win in the Digital Updates category, while the Google Front Row campaign in the Innovation a Category for Grand Visual and Adam & Eve DDB.
Iris Worldwide’s Mini UK ‘Re-born’ campaign won in the 48 or 96 Sheet Poster category while ‘Life is Better with Cake’ by JWT London was recognised in the Special Build section.
The awards were handed out a ceremony that took place at the Marriott Grosvenor Square in London with the support of headline sponsor, the Outdoor Media Centre.
The full list of winners can be viewed below:
Grand Prix
Company: Ogilvy One, Clear Channel UK, Posterscope, Carat
Client: British Airways
Title: BA #Lookup
Chairman’s Award
Company: GRAND VISUAL, ADAM & EVE DDB
Client: GOOGLE
Title: GOOGLE FRONT ROW
48 or 96 Sheet Poster
AWARD
Company: iris worldwide
Client: MINI UK
Title: Re-Born
Company: Clinic
Client: Exterion Media
Title: The Beautiful 92
Company: WCRS
Client: ROYAL NAVY
Title: ROYAL NAVY ENGINEERS RECRUITMENT
Special Build
AWARD
Company: JWT London
Title: Life Is Better With Cake
Company: Leo Burnett London
Client: McDonald’s
Title:  Loading…
Company: Ogilvy & Mather
Client: Ulster Bank
Title: Ulster Bank Mortgages
Transport
AWARD
Company: tpf
Client: ESPN
Title: ESPN FC ON THE LONDON UNDEGROUND
Company: Ubiquitous Ltd
Client: Eastcoast Trains
Title: Eastcoast Trains – Feel at Home
Out of Home Campaign 
COMMENDATION
Company: WCRS
Client: ROYAL NAVY
Title: ROYAL NAVY ENGINEERS RECRUITMENT
COMMENDATION
Company: iris worldwide
Client: MINI UK
Title: The New Original
Company: Limited Space
Client: Beiersdorf
Title: Media First Leads Mall Domination For Nivea
Company: Publicis Chemistry
Client: Gatwick Airport
Title: Tempted before Takeoff
Multi-Platform Campaign
AWARD
Company: Kinetic ww
Client: Unilever – Dove Invisible Dry Deodorant
Title: Dove Ladies Day
Digital Campaign
COMMENDATION
Company: Enigma Ltd
Client: Pride in London
Title: #Freedomto
COMMENDATION
Company: GRAND VISUAL, GOOGLE, R/GA, MANNING GOTTLIEB OMD, TALON
Client: GOOGLE
Title: GOOGLE OUTSISDE
Company: iris worldwide
Client: MINI UK
Title: The New Original
Company: Posterscope, Carat, Liveposter
Client: Arla
Title: Lurpak #FOODADVENTURES
Integrated Campaign
COMMENDATION
Company: Clinic
Client: Exterion Media
Title: The Beautiful 92
COMMENDATION
Company: Exterion Media
Client: Exterion Media (formerly CBS Outdoor UK)
Title: Look for Longer 2
Company: Arena
Client: Westfield
Title: We are LDN Summer
Company: Posterscope, Vizeum, psLIVE
Client: AbinBev Stella Artois
Title: Stella Artois Wimbledon Championship
Company: psLIVE
Client: Very.co.uk
Title: Very Beauty Tour
Digital Advert
AWARD
Company: Ogilvy One, Clear Channel UK, Posterscope, Carat
Client: British Airways
Title: BA #Lookup
COMMENDATION
Company: Leo Burnett London
Client: McDonald’s
Title: See One.  Want One.
COMMENDATION
Company: GRAND VISUAL, BBH, MEDIACOM
Client: AUDI
Title: AUDI DASHBOARD
Company: GRAND VISUAL, AMV BBDO, OMD, TALON OUTDOOR
Client: PEPSICO
Title: PEPSI MAX UNBELIEVABLE BUS SHELTER
Interactive
AWARD
Company: Enigma Ltd
Client: Leo Burnett
Title: Amnesty #helpgetthemhome
COMMENDATION
Company: GRAND VISUAL, AMV BBDO, OMD, TALON
Client: PEPSICO
Title: PEPSI MAX UNBELIEVABLE BUS SHELTER
Company: Apache Solutions Ltd
Client: Disney UK
Title: Planes2: Fire & Rescue
Company: Posterscope, Walker Media, psLIVE
Client: Center Parcs
Title: Woburn Forest
Company: Rapport
Client: Now TV (BSkyB)
Title: Back In Your Box
Company: TMW
Client: Clearasil, Reckitt Benckiser
Title: Clearasil #ShowYourFace Selfie Face Off
Use of Live Updates
AWARD
Company: Clear Channel UK
Client: British Airways
Title: Magic of Flying
COMMENDATION
Company: tpf
Client: ESPN
Title: ESPN FC ON THE LONDON UNDEGROUND
COMMENDATION
Company: GRAND VISUAL, BBH, MEDIACOM
Client: AUDI
Title: AUDI DASHBOARD
Company: GRAND VISUAL, GOOGLE, R/GA, MANNING GOTTLIEB OMD, TALON
Client: GOOGLE
Title: GOOGLE OUTSIDE
Company: TMW & ZenithOptimedia
Client: Clearasil / Reckitt Benckiser
Title: Clearasil #ShowYourFace
Company: Liveposter,Posterscope, Havas Media, Ocean Outdoor
Client: NET-A-PORTER
Title: NET-A-PORTER Live
Viral
AWARD
Company: GRAND VISUAL, AMV BBDO, OMD, TALON
Client: PEPSICO
Title: PEPSI MAX UNBELIEVABLE BUS SHELTER
Company: Enigma Ltd
Client: Pride in London
Title: #Freedomto
Company: RedPill
Client: World Hepatitis Alliance
Title: World Hepatitis Day – Think Again
Art Direction
COMMENDATION
Company: Publicis Chemistry
Client: Gatwick Airport
Title: Tempted before Takeoff – Camera
COMMENDATION
Company: Publicis Chemistry
Client: Gatwick Airport
Title: Tempted before Takeoff – Shoes
Innovation
AWARD
Company: GRAND VISUAL, ADAM & EVE DDB
Client: GOOGLE
Title: GOOGLE FRONT ROW
COMMENDATION
Company: Ogilvy One, Clear Channel UK, Posterscope, Carat
Client: British Airways
Title: BA #Lookup
COMMENDATION
Company: GRAND VISUAL, AMV BBDO, OMD, TALON
Client: PEPSICO
Title: PEPSI MAX UNBELIEVABLE BUS SHELTER
Company: GRAND VISUAL, GOOGLE, R/GA, MANNING GOTTLIEB OMD, TALON
Client: GOOGLE
Title: GOOGLE OUTSIDE
Spectacular
AWARD
Company: CURB
Client: PS4
Title: PS4-OXO
COMMENDATION
Company: Ubiquitous Ltd
Client: Cath Kidston
Title: Cath Kidston – A gift to London
Company: Kinetic ww
Client: Nike
Title: Nike London – World Cup Projection
Company: Rapport
Client: Samsung
Title: Terminal Samsung Galaxy S5
Experiential/Ambient
AWARD
Company: Leo Burnett London
Client: McDonald’s
Title: See One.  Want One.
COMMENDATION
Company: CURB
Client: PS4
Title: PS4-OXO
COMMENDATION
Company: Posterscope, Carat, Liveposter
Client: Arla
Title: Lurpak #FOODADVENTURES
Company: Havas Media
Client: Tennent Caledonian
Title: Tennet’s Lemon T
Company: psLIVE
Client: 20th Century Fox
Title: Turbo – That Snail Is Fast
Company: ZenithOptimedia
Client: Clearasil
Title: #ShowYourFace
International Advert/Campaign
COMMENDATION
Company: GRAND VISUAL
Client: Roadshow Films
Title: Into The Storm AR
Low Budget
AWARD
Company: aryjoecreatives
Client: aryjoecreatives
Title: #walklondon
Company: DirectionGroup Ltd
Client: Microsoft UK&I
Title: The Great British Type Off
Company: VeriFone Media
Client: The Times
Title: Times Newseum
Via: The Drum

Creative Out of Home Awards 2014 Finalists Revealed

Finalists for the 2014 Creative Out of Home Awards in association with OMC  have been announced with nominations for campaigns by British Airways, Mini UK, McDonald’s and Google all in line for accolades.
The awards, which celebrate creativity on the outdoor media sector, will be announced on 26 November, and will also include campaigns for ESPN, Audi, Very.co.uk and PepsiCo.
Categories for the awards include 48 or 96 Sheet Poster, Multi-Platform Campaign, Special Build, Digital Advert and Use of Live Updates.
The winner of the Grand Prix and the Chairman’s Award will also be revealed on the evening at the ceremony in London at the Marriott Grosvenor.
This year’s headline partner is Outdoor Media Centre, while Primesight, Ubiquitous, KBH on Train Media, Rapport, Blow up Media and Verifone Media have also agreed to sponsor.
To see the full list of nominations, visit the Creative Out of Home Awards website.
 
Posterscope and psLIVE have been nominated for the following:
Digital Campaign
Lurpak #FOODADVENTURES: Posterscope, Carat and Liveposter
Integrated Campaign:
Stella Artois Wimbledon Championship: Posterscope, Vizeum, psLIVE
Very Beauty Tour: psLIVE
Digital Advert:
BA #Lookup: Ogilvy One, Posterscope, Carat
Interactive:
Centre Parcs Woburn Forest: Posterscope
Use of Live Updates:
Tate Britain Welcome to London: Liveposter, Posterscope, Total Media, Ocean Outdoor
Experimental/Ambient:
Lurpak #FOODADVENTURES: Posterscope, Carat and Liveposter
Turbo- That Snail is Fast: psLIVE

Outdoor Advertising Can be a Force for Good Argues Outdoor Media Centre Chief Mike Baker

Outdoor advertising can be used as a force for good having improved its standing as a communications platform in recent years, the chief executive of the Outdoor Media Centre (OMC) Mike Baker has claimed.
Speaking to The Drum Baker discussed how outdoor media can be used as a force for good and opened up on the undertakings and partnerships it has formed in order to improve its reputation in recent years, where he said that it had fallen from becoming the second most complained about media to fifth.
Baker spoke about Government messaging and how it is used to inform the public on health messaging around responsible drinking and safe sex, the organisation’s charter that prohibits outdoor media sites from being located within the vicinity of schools and how it has worked with the ASA to improve messaging standards.
“People see it as a source for good and a source of information and entertainment. Broadly they are very happy to pass billboards and to edit the experience that they get themselves from the messaging that they see displayed on those advertising sites,” stated Baker on the positivity that outdoor media can now claim to generate.
The Outdoor Media Centre will headline partner this year’s Creative Out of Home Awards, which will take place on 26 November in London. Other sponsors include Primesight, BlowUp Media, Ubiquitous, KBH on Train Media, VeriFone and Rapport.
Via: The Drum