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Ocean Outdoor seeks bold ideas for the 8th annual Digital Creative Competition

Ocean has launched its 8th annual competition to discover the best creative ideas in DOOH, using innovative and emerging technology and techniques.
Ocean’s Digital Creative Competition is now inviting submissions for bold new creative ideas which set new boundaries from brands, the creative community, agencies and charities.
Campaigns can be devised for either UK audiences, or to reach much broader global audiences spanning three continents (Europe, North America and Asia).
This year, to encourage simple and effective creativity, there’s a single category of entry, although submissions for charities and commercial brands will be judged and awarded separately by a panel of industry experts.
Entrants that truly raise the bar will win a share of a £650,000 prize fund and the chance for their creative concepts to be showcased across Ocean’s iconic UK DOOH locations, or via The Alliance network to Europe (Madrid), the USA, the Middle East (Dubai) and the Far East (Hong Kong or China).
Announcing the 2017 awards, Ocean CEO Tim Bleakley said: “Ocean’s annual competition has consistently challenged creative thinking within the all screen market, consistently raising the bar for what is possible over the past eight years.
“It has provided a platform for brands to succeed at global awards ceremonies such as the distinguished Cannes Lions, delivering inspired ideas and aligning creative minds to the opportunities digital out of home affords alongside other progressive platforms and content channels.
“Last year’s winners created some show-stopping media moments on a UK and an international scale. Entering the competition is simple but the rewards are multiple. All you need to compete is an idea.”
It is free to enter Ocean’s competition, which is open until August 25. The winners will be announced at a prestigious awards ceremony at the IMAX in London on October 5.
All you need is an idea
In 2017, Ocean celebrates the 8th anniversary of a competition that has consistently educated and helped drive the DOOH success story. The initiative reflects Ocean’s ethos to stimulate technical understanding and creative exploitation of the medium and with it, drive sector growth and brand count.
Last year’s winners included Churchill Car Insurance with Churchie’s Drive-Thru created by WCRS and the spectacular March for Giants, created by 18 Feet & Rising for the charity Space for Giants.
Eight years of supreme creativity
Ocean’s competition has powered global success stories for visionary brands and agencies who have shown the world how DOOH is closely aligned with other progressive technologies in the screen world and fully integrated with capabilities such as wifi, augmented reality, 3D modelling and audience and vehicle recognition.
March for Giants transcended global boundaries broadcasting across three continents via The Alliance
Gold Cannes Lions for Women’s Aid’s Look at Me and MicroLoan’s Pennies for Life campaigns
Top Shop and Twitter presented catwalk trends live as they happened from London Fashion Week
NHS Blood & Transplant used augmented reality to show the transformational power of life saving blood donations
A live broadcast from the Caribbean was powered by British Airways
Powering a digital billboard using human energy and Pavegen technology to promote the Toyota Hybrid
Feeding pigs apples in a farm in Buckinghamshire, in real time, via your mobile phone from Westfield, London
Integrating EEG technology which reads brain waves allowing a game of Mind Pong, controlled by human thought, for The Brain Tumour Charity
Via: Ocean Outdoor
 

Air New Zealand Give Commuters the Chance to Win Flights to LA

Air New Zealand celebrated their flights from Heathrow to LA in style today, bringing LA fashion week to Waterloo Station. Unique Air New Zealand dresses were created out of Shazam enabled boarding passes, which consumers could scan to be in with a chance of winning two tickets to LA. Consumers were also given a second chance to win if they shared their experience on Facebook or Twitter.
dress2
 

Primesight is Launching a Festive Competition…

The nationwide competition will use Primesight’s digital roadside in five of the UK’s biggest cities and invite the industry to spot Santa

Primesight is launching a festive competition to celebrate the expansion of it’s network of digital roadside 48-sheets, which reaches 50 this week.
The nationwide competition will use Primesight’s digital roadside 48-sheets in five of the UK’s biggest cities and invite the industry to spot Santa as he progresses on his annual rounds.
Every day from December 7-11, each of the five sites in Edinburgh, Manchester, Liverpool, Birmingham and London will display a cryptic clue hinting at the whereabouts of Santa. Primesight will share the clues with its network of clients, allowing them to guess the location and enter a daily prize draw.
Naren Patel, CEO of Primesight, said: “Our Christmas campaign marks a milestone and highlights the national reach of our digital screens, while offering our clients a fun, interactive way to celebrate the festive season.
“2015 has been an important year for Primesight and has seen real growth in our digital portfolio. Our ambition is to reach 100 digital 48-sheets in 2016, offering exceptional coverage across the UK while providing high-quality advertising solutions and creative opportunities for clients.”
Primesight’s ambition is to help drive the market forward, offering a broader array of digital OOH solutions, flexibility and dynamism, while offsetting the concentration of digital billboards in London and allowing advertisers to maximise audience reach and improve targeting across the UK.
Via: Outsmart

Skoda's Icy Yeti Stunt

ŠKODA, one of the oldest car manufactures based in the Czech Republic, wanted to gain national press coverage for the launch of the new ŠKODA Yeti. They achieved this by encasing a bright red Skoda Yeti in 10 tons of ice then placing it in Covent Garden, London and inviting the public to guess the combined weight of the car and ice in order to win it. Brand ambassadors and the Yeti costume character encouraged people to participate in the competition via iPads. Over 8,000 competition entries were received.
Via: Hotcow

Art of Outdoor Entries Up 61% Year on Year

The competition, staged in association with Brand Republic, is now in its fifth year and challenges the creative community to produce the most innovative digital outdoor advertising, including full motion, subtle motion and interactivity.
Ocean Outdoor Marketing Director Richard Malton tells us that they have had a record number of entries this year and “up a massive 61% year on year”!
There are two categories which will be judged; Creative Techniques and the Interactive Category.
The winners will be announced at a prestigious awards ceremony at the IMAX in London on October 9, 2014.
Via: DailyDOOH

Art of Outdoor Entry Deadline Extended and Judges Announced

Ocean have extended the entry deadline for The Art of Outdoor Digital Competition to Friday 12th September.
For full details on the competition, and to see the Judging Panel visit www.playwithourpixels.com
For more information on the competition please contact Helen Beacham at helen.beacham@oceanoutdoor.com

Ocean Announces Judging Panel for Art of Outdoor 2014 Competition

Top creative and media stars, including Dare’s Sean Thomson, M&C Saatchi’s Elspeth Lynn and Robert Ffitch of MGOMD, have joined the judging panel for the annual Art of Outdoor digital competition.
Other members of the panel include: Mick Mahoney, ECD, Rainey Kelly Campbell Roalfe/Y&R; Damon Collins, founder, Joint; Glen Wilson, MD, Posterscope; Stuart Taylor, CEO, Kinetic; Chris Majoram, CEO, rapport; James Copley, managing partner, Talon; Jon Mew, director of mobile and operations, IAB UK; and Adrian Cotterill, editor of the Daily DOOH.
The panel will be chaired by Rachel Bull, editor of Brand Republic.
Free to enter, the Art of Outdoor, in association with Brand Republic, challenges the creative community to produce innovative digital outdoor advertising, including “full motion, subtle motion and interactivity” in the entries which can feature in one of two categories: Creative Techniques and Interactive.
Winners get a share of a £450,000 prize pot and a chance for work to be showcased on Ocean’s DOOH network across the UK.
Progress of the competion can be found on Twitter using the hashtag #PlayWithOurPixels and by following @Oceanoutdooruk.
The competition closes on August 29 and winners will be announced at an awards ceremony at the IMAX in London on October 9.
Via: Brand Republic

Be the Centre of Attention with Exterion's Big Bus Challenge

Today sees the launch of this year’s Big Bus Challenge in association with Campaign Magazine. Exterion Media is calling on advertisers, agencies and creatives to enter their best bus advertising designs for the chance to win a national bus advertising campaign.
Eye-catching designs that represent brands of all varieties are welcomed to showcase the full creative potential of this enduring and highly effective canvas for advertisers.
Exterion Media is encouraging designs to fill advertising space on Buses across the country. Entries can be submitted using a range of national and regional bus formats, including national T-side, superside, and regional streetliner and rears formats.
With such a variety of scales and shapes available, this is your chance to think about how you can deliver real impact on the street and harness the power of the bus to grab the attention of consumers.
The winning national entry will receive a full bus advertising package worth £200,000 including production costs. Regional winners will be awarded a £25,000 bus package, also including production costs plus £2,000 worth of shopping vouchers.
The competition is open for entries until Friday 5th September. The winning entries will be announced at a special event at the London Transport Museum on Thursday 6th November.
Find out more, including how to enter, by visiting the website: www.bigbuschallenge.com

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