Currys PC World Create Giant Fan to Cool Down Commuters

Leading electrical retailer Currys PC World has teamed up with Dyson, to create a giant fan installation, in the hope to cool down commuters in London Victoria train station.
The installation went live on the 3rd August and will be there for two days, it contains 88 Dyson fans, with 16 located in the floor.
Simon Dornan, head of customer PR at Dixons Carphone, said ”trains are notoriously hot places for commuters, so we came up with the idea of creating a giant fan to cool down commuters.” Although the UK is currently experiencing one of the worst summers on record, at least with this installation we can pretend to be having a fantastic summer!
#TheBigChill is part of Currys PC World’s wider marketing campaign this summer, in aid to promote its cooling products including freezers, fridges and fans.
This fun campaign is sure to catch commuters attention and provides the perfect selfie opportunity. I’m sure commuters will have a ‘gale’ of a time.

Via: PR Examples 

Kellogg’s has planted people carrying a fridge in a suitcase on the London tube

This week, London commuters will find themselves sitting next to people clutching a fridge disguised as a suitcase as part of Kellogg’s push to promote its Special K range.
In front of unsuspecting rush hour commuters, Kellogg’s ‘breakfast team’ are whipping out custom made mobile breakfasting units which are fitted with a fridge full of cold milk as well as compartments containing bowls and cutlery. They also contain spaces to hold boxes of cereal and a thermos flask and juicer.
Kellogg’s has pulled some of the reaction so far to create a short video promoting the Special K range.
The stunt builds on the momentum of last week’s announcement that it had signed TV presenter Tess Daly as the face of the brand. To revive waning Special K sales, Kellogg’s has moved away from dieting slogans has instead focused on trying to change consumer attitudes to health.
“With almost 1 in 3 adults missing breakfast every day, we wanted to show that even for people with the busiest lifestyles, there’s always time for a bowl of Special K cereal,” explained a Kellogg’s spokesperson.
The campaign was devised and executed by creative communications agency Taylor Herring.
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Source: The Drum

Man-eater, the boredom-buster

As part of Daniel Disselkoen’s “Re-make Reality” graduation project for the Royal Academy of Art in the Netherlands, he decided to make his daily commute a lot more interesting by using an incredibly simple, low-tech approach to turn the scenery into a game, proving that sometimes the simple ideas really are the best.
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Via: Adverblog