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SWISS International Airlines Invites You to Work Above the Clouds

In the video below (created by the coincidentally named agency webguerillas based in Zürich, Switzerland) we see people going about their daily lives, busy with their usual tasks before they see a group carrying signs with clouds on them among other things. That causes their activities to be disrupted, as people get curious over what they are seeing. Then more people begin to pay attention as the small show unfolds, revealing an aircraft’s wing, it is revealed that this actually is not just a regular street show, but an advertisement inviting people to become cabin crew members for Swiss International Airlines. The message is that they work above the clouds, and the airline shows that with the help of the signs.
Video below:
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Via: Creative Guerrilla Marketing

A Stunning Art Installation Built With 6000 Bulbs To Resemble A Life-Sized Cloud

Inspired by the origins of light and the beautiful night skies of Alberta, Calgary-based creatives Caitlyn R.C. Brown and Wayne Garrett came together to create CLOUD, a spectacular art installation resembling a life-sized cloud built from 6000 incandescent light bulbs and 1500 lbs of steel.
Built in time for the eight-hour Nuit Blanche Calgary exhibition, Brown and Garrett removed the traditional ‘Please Do Not Touch’ rule maintained by galleries, allowing guests to freely linger beneath the raincloud and pull on their chains to power up the bulbs to create an immersive and beautiful experience for both participants and onlookers.
Check out images of the stunning installation that has traveled across the globe to countries like Russia, Israel and Singapore, and find out more about it here.
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Via: Design Taxi