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M&C Saatchi, Posterscope and Clear Channel unveil the first Artificial Intelligence poster Campaign

London. 23 July 2015.  M&C Saatchi has created the first ever artificially intelligent poster campaign in the world, which evolves unique ads based on how people react to it. The pioneering project has been undertaken in partnership with Posterscope and Clear Channel UK.
The technology works by using a genetic algorithm that tests different executions based on the strength of their various features or ‘genes’, such as copy, layout, font and image. By installing a camera on the posters, M&C Saatchi is able to measure engagement of passers-by based on whether they look happy, sad or neutral.
Genes (or ads) which fail to trigger an engagement will be ‘killed off’, whereas those which prompt an engaged reaction will be reproduced in future executions, leading to a Darwinian approach to advertising whereby only the strongest creative executions survive. Not only that, but a small amount of these genes will mutate at random, meaning that the next generation has a chance to naturally improve over time.
David Cox, Chief Innovation Officer at M&C Saatchi, said: “This innovation is breaking new ground in the industry because it’s the first time a poster has been let loose to entirely write itself, based on what works, rather than just what a person thinks may work. We are not suggesting a diminished role for creative but we know technology will be playing a greater part in what we do.”
[youtube width=”300px” height=”200px”]ozZkx-2RRfA#t=142[/youtube]
Glen Wilson, Managing Director of Posterscope, said: “This pioneering campaign demonstrates what the evolving capabilities and unique agility of the digital out-of-home medium can offer advertisers. DOOH campaigns can already tweak creative as they go, using real-time technologies that adapt based on factors like temperature, weather, travel info, location and time of day. However, this experiment goes one step further, evolving beyond a pure reliance on environmental factors to add emotional engagement as a measurable trigger, to ensure campaigns achieve maximum relevance. It’s a bold, pioneering move that could change the course of the digital out-of-home medium, and we’re very proud to have played our part in bringing this campaign to life.”
Neil Chapman, Head of Create at Clear Channel, said “This is a world-first in the use of artificial intelligence and digital out of home, and we’re proud to be launching this innovation with M&C Saatchi and Posterscope. We know that this is merely scratching the surface of the potential for artificial intelligence in the digital out of home arena and are very much looking forward to exploring the possibilities this kind of technology presents for advertisers in the near future.”
The artificially intelligent ads will run at bus shelters on Oxford Street and Clapham Common until 24th July and 10th – 21st August respectively

Storm kicks off intensive expansion with three new London sites

– Clear Channel UK’s premium digital brand, Storm, announces new sites in Billingsgate, Lambeth and Shoreditch.
– Site launches mark beginning of intensive growth for Storm over the next few months.
– New Lambeth Palace Road site has been developed in partnership with Lambeth Council, Guy’s and St Thomas’ charity and Old Paradise Yard as part of an effort to enhance the urban environment.
Out of Home media giant Clear Channel UK has kicked off a period of rapid expansion of its premium digital brand, Storm, with the addition of three new hand-selected London sites, launching on the 10th August in Billingsgate, Lambeth and Shoreditch.
The Billingsgate screen is located in front of Canary Warf and reaches major traffic flow from East London towards Docklands, The City and Central London, as well as residents of the vibrant Tower Hamlets area. The site features a stunning bespoke ‘fish scale’ design which appears to shimmer in the wind, paying homage to the famous Billingsgate Fish Market nearby.
Also launching is Storm’s Lambeth Palace Road screen, located next to Lambeth Palace and in close proximity to Westminster and Parliament, which brings a digital large format opportunity to the area between Vauxhall and Waterloo, targeting Southbank and the London Eye.
The Lambeth Palace Road site has been developed in close partnership with Lambeth Council and Guy’s and St Thomas’ charity as part of an effort to enhance the urban environment. The Lambeth Palace Road site features a unique wooden design – the first of its kind in the UK. The site incorporates a planting system and walkway designed in conjunction with the Old Paradise Yard, a project led by EAT WORK ART who regenerate previously derelict spaces into innovative communities for creatives. Old Paradise Yard will be maintaining the planters with seasonal plants, shrubs and vegetables and the site itself has been designed as an extension of existing community gardens. The new Lambeth Palace Road site design complements the surrounding area and has been created to rejuvenate a space that has been the target of anti-social activity in the past.
Storm’s Shoreditch screen, located in the heart of East London on Shoreditch High Street, targets traffic flow towards Liverpool Street and offers advertisers the opportunity to reach a valuable audience of young and trendy urbanites in the area. A stone’s throw from Shoreditch Station, bordering Bethnal Green, Brick Lane and Spitalfields, the new site is in close proximity to fashion and socialising hotspots in Shoreditch as well as famous Tech City and pop-up mall, BOXPARK.
storm 2
These three new sites are accelerating Storm’s expansion, which began earlier this year as part of Clear Channel UK’s major digital expansion, boosting the iconic digital presence in South and East London and complementing a comprehensive offering in the West and North of the capital. The additions bring Storm’s current portfolio to twenty – nineteen of which are in London – with further sites to be announced soon.
Aimee McKay, Managing Director at Storm, said: “We’re delighted to be launching the latest London Storm sites in Billingsgate, Lambeth and Shoreditch. I’m particularly proud of our collaboration with Lambeth Council and Guy’s & St Thomas’ charity to revitalise the area. Storm is the UK’s most flexible and creative digital Out of Home media owner and these are the first of many announcements, as we will be rapidly expanding our nationwide network soon – watch this space”.

JCDecaux rumoured to be set to win £500m TfL contract

It is rumoured that Transport for London is set to appoint JCDecaux to handle the £500 million business for its street furniture.
Sources said TfL has selected JCDecaux as its preferred partner but that the decision is subject to a ten-day standstill period. That period is expected to conclude by 20 July, after which a formal appointment will be made.
Clear Channel UK has held the business since 2005 and maintains more than 30,000 bus shelters and bus-stops in London. As part of the agreement, it sells advertising on 5,000 sites.
A spokesman for the company said: “In the spirit of partnership, we will not comment on the decision until TfL makes a public statement on the outcome.”
JCDecaux and TfL declined to comment.
In a separate process, TfL is tendering the contract to sell advertising on the London Underground. Exterion Media, the incumbent, is facing competition from JCDecaux and Clear Channel.
To see the full story as reported by Maisie McCabe click Campaignlive

Let's get Ready to Rumble – The industry's view on Posterscope's Adweek session.

Let’s get Ready to Rumble’ was a one-off battle-of-the-brands event hosted by Posterscope to find the creative agency best able to exploit mobile & digital OOH media, fully realising the power and potential to target consumers out of the home. Three agencies, VCCP, Adam&Eve/DDB and M&C Saatchi had ten minutes to pitch their creative digital-out-of-home ideas for the client brand of their choice….and it was the audience that decided the eventual winner was to be Adam&Eve/DDB.
Folowing the session we asked the OOH industry what they thought…
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Clear Channel charges forward with investment in weather-sensitive technology

Clear Channel is investing in weather-sensitive technology for its larger digital screens to adjust their brightness according to changes in the weather.
The investment follows the installation of Clear Channel’s first solar powered bus shelter and billboard in the last 6 months.
Chris McClelland, specialist partnerships at the outdoor media owner, said it wanted to exploit a growing trend for advertising campaigns to interact with the weather. Brands including Stella Artois and Corsa have experimented with weather-activated outdoor ads as they look for new ways to build engagement from the ad formats.
“We’re seeing more and more digital campaigns activated by a change in temperature or even an increase in pollen count – it’s great to see technology being used to add an extra level of contextual relevance.”
Clear Channel recently released new research which found that the out-of-home sector needs to better educate marketers on emerging technology due to low levels of awareness. The study of 200 marketing professionals showed that less than a third were aware that the medium offered contactless technology, motion detection, QR and NFC integration or facial recognition technology.
Via: The Drum

OOH needs to educate on emerging technology

As outdoor advertising takes the digital world by storm, the industry must work harder to show marketers what’s on offer.

 New research highlights the vital role that the out-of-home (OOH) advertising industry must play in promoting its digital capabilities, as less than a third of marketing professionals said they were aware that the medium offered contactless technology; motion detection; QR and NFC integration or facial recognition technology. This is according to a survey of more than 200 marketing professionals released today by out-of-home (OOH) advertiser, Clear Channel UK.
In Clear Channel UK’s Look Again report, ‘innovation’ was cited as one of the top buying considerations among marketers under pressure to find new ways to reach mass audiences as the ubiquity of mobile devices sees linear television audience figures, in particular, dwindle.  Among the innovative technologies dubbed most exciting to the marketers surveyed were environmentally friendly technology (70%), motion detection technology (67%), contactless technology (70%) and use of NFC/QR code technology (72%).

Sarah Speake, CMO at Clear Channel UK, commented:

“We are at the point where many marketing professionals’ perceptions are at odds with the new levels of digital sophistication available across the OOH medium.  In the UK, millions of pounds worth of investment in digital over the last few years has created a medium that is capable of delivering broadcast reach, measurability and brand fame at a national and regional level.  It’s no coincidence that some of the world’s top brands are already taking advantage. It’s now paramount that we educate the masses on the new digital opportunities available as well as reiterating the strengths of our traditional formats.”Aside from digital, the industry has invested heavily in audience planning, intelligent content and data platforms such as Clear Channel’s ground-breaking Play IQ. Yet the research findings would suggest that this news isn’t reaching marketers.
Speake concluded:
“Today Clear Channel is transforming bus shelters into tweet-activated vending machines and ad-serving aeroplanes. There’s a wealth of sophistication available across the medium to tap into. It’s our job to shout louder and champion the new capabilities on offer to help our customers engage their audiences on a deeper and more meaningful level. Today marks the beginning of this journey to create the future of media, out-of-home.”
This data forms part of Clear Channel UK’s Look Again research, based on a survey of 200 marketing professionals, and qualitative research of 10.
For more information click here

 

Cochrane appointed Chief Executive of Clear Channel UK

Clear Channel UK are pleased to announce that Justin Cochrane has been appointed CEO, Clear Channel UK with immediate effect. Justin has been with Clear Channel for over a decade, most recently as Chief Operating Officer of Clear Channel Outdoor’s European business. Prior to this, he held the position of Chief Operating Officer, Clear Channel UK, so is uniquely placed to lead the business.
Justin will report to Matthew Dearden, Clear Channel Outdoor’s President of Europe and Chair of Clear Channel UK.
Resulting from this appointment, Clear Channel UK has today also confirmed that Andrew Morley has left the business. We would like to thank Andrew for his contribution and wish him the best for the future.
Under Justin and the Board’s leadership, Clear Channel UK remains focused on delivering powerful and effective campaigns for advertisers and agencies through our nationwide network of Adshel sites, deep investment in digital, consumer research and insight, and the on-going development of our Connect Mobile Platform.
Via: Clear Channel

William Eccleshare to return to the UK as chief of Clear Channel International

William Eccleshare, the chief executive of Clear Channel Outdoor, is returning to the UK to take the role of chairman and chief executive officer of Clear Channel International.
At the same time Clear Channel has appointed Scott Wells, a board member at Clear Channel Outdoor, as chief executive of its Amercias division.
Eccleshare will focus on driving international growth. He will be based in London and continue to report to Pittman.
Eccleshare said: “After a record-breaking year in which we significantly outperformed the market, we have ambitious plans for CCI in 2015 and beyond as we deliver on our customer obsession.
“I’m hugely looking forward to continuing to drive our strategy for long-term profitable growth.”
Wells will jointly report to Bob Pittman, the chairman and chief executive of both Clear Channel Outdoor Holdings and iHeartMedia, and Rich Bressler, the chief finance officer of Clear Channel and president, chief operating officer and chief finance officer of iHeartMedia.
The chief executive officer role is a new one for Clear Channel Americas. It replaces the president post that has been vacant since Suzanne Grimes’ departure in August last year.
Via: Media Week

Amscreen and Clear Channel UK pen digital screen deal

Ground-breaking technology partnership will see Clear Channel’s Adshel Live screens deployed across UK
Amscreen, Europe’s leading digital signage solutions company and outdoor media giant Clear Channel UK have today announced a deal that will see outdoor, sunlight-visible digital screens deployed across the UK.
The strategic alliance will see the coming together of technology innovators Amscreen and media experts Clear Channel UK. Amscreen’s Solutions division will exclusively provide affordable and state of the art digital signage screens that are visible in sunlight, making them ideal for outdoor use and will be deployed as Clear Channel’s Adshel Live units at bus stops and various other outdoor locations.
Amscreen has designed a new range of products and operating model that will bring huge efficiencies in the areas of installation, maintenance and full lifetime product support. The screens include a unique modular approach that allows on-site replacement of all key parts where previously this has not been feasible.
The screens will be manufactured and assembled in a purpose built 20,000 square foot plant in Bolton, creating numerous employment opportunities in the area.
Amscreen CEO Simon Sugar, commented, “We are thrilled to announce the partnership with Clear Channel UK and with our combined knowledge of the sector, we have developed our solution from the ground up to deliver a more efficient product in all areas. This initial rollout of screens marks the start of our relationship with Clear Channel, and we look forward to watching this flourish. We have a scalable business model that can be easily replicated across European markets.”
Sugar continued, “The deal with Clear Channel will also see us manufacturing and assembling technology here on UK soil, bringing jobs to the industry at a time when many corporations are choosing to move abroad.  We are proud to be investing significantly in the UK and are certain our partners will benefit greatly from the support, skills and technological advances that we bring.”
Will Ramage, Business Development Director at Clear Channel UK added, “Partnering with Amscreen is the perfect opportunity for Clear Channel to innovate technologically. Their screens and services provide us with an economical solution that we can roll out as Adshel Live across our outdoor network. We are certain that our partnership will provide the acceleration in outdoor screen adoption that the market has long been waiting for.  We also look forward to further developing our technology partnership with Amscreen.”
The Digital 6-Sheet sector is currently estimated to comprise over 2,000 screens in a number of environments including bus shelters, rail stations and shopping centres. This deal will see a huge injection of digital sites across the UK over the coming year helping to further grow an already burgeoning sector.

British Airways LookUp Campaign Wins Grand Prix at Creative Out of Home Awards 2014

British Airways’ much lauded #LookUp campaign has won this year’s Creative Out of Home Awards Grand Prix.
The Creative Out of Home Awards, in association with the Outdoor Media Centre, celebrate the best in Out of Home advertising across the UK. This year they saw Ogilvy One, Clear Channel UK, Posterscope and Carat share the Grand Prix for developing the real-time outdoor advert for British Airways, which also won in the Digital Advert category too.
Clear Channel’s work with British Airways also saw the company win in the Digital Updates category, while the Google Front Row campaign in the Innovation a Category for Grand Visual and Adam & Eve DDB.
Iris Worldwide’s Mini UK ‘Re-born’ campaign won in the 48 or 96 Sheet Poster category while ‘Life is Better with Cake’ by JWT London was recognised in the Special Build section.
The awards were handed out a ceremony that took place at the Marriott Grosvenor Square in London with the support of headline sponsor, the Outdoor Media Centre.
The full list of winners can be viewed below:
Grand Prix
Company: Ogilvy One, Clear Channel UK, Posterscope, Carat
Client: British Airways
Title: BA #Lookup
Chairman’s Award
Company: GRAND VISUAL, ADAM & EVE DDB
Client: GOOGLE
Title: GOOGLE FRONT ROW
48 or 96 Sheet Poster
AWARD
Company: iris worldwide
Client: MINI UK
Title: Re-Born
Company: Clinic
Client: Exterion Media
Title: The Beautiful 92
Company: WCRS
Client: ROYAL NAVY
Title: ROYAL NAVY ENGINEERS RECRUITMENT
Special Build
AWARD
Company: JWT London
Title: Life Is Better With Cake
Company: Leo Burnett London
Client: McDonald’s
Title:  Loading…
Company: Ogilvy & Mather
Client: Ulster Bank
Title: Ulster Bank Mortgages
Transport
AWARD
Company: tpf
Client: ESPN
Title: ESPN FC ON THE LONDON UNDEGROUND
Company: Ubiquitous Ltd
Client: Eastcoast Trains
Title: Eastcoast Trains – Feel at Home
Out of Home Campaign 
COMMENDATION
Company: WCRS
Client: ROYAL NAVY
Title: ROYAL NAVY ENGINEERS RECRUITMENT
COMMENDATION
Company: iris worldwide
Client: MINI UK
Title: The New Original
Company: Limited Space
Client: Beiersdorf
Title: Media First Leads Mall Domination For Nivea
Company: Publicis Chemistry
Client: Gatwick Airport
Title: Tempted before Takeoff
Multi-Platform Campaign
AWARD
Company: Kinetic ww
Client: Unilever – Dove Invisible Dry Deodorant
Title: Dove Ladies Day
Digital Campaign
COMMENDATION
Company: Enigma Ltd
Client: Pride in London
Title: #Freedomto
COMMENDATION
Company: GRAND VISUAL, GOOGLE, R/GA, MANNING GOTTLIEB OMD, TALON
Client: GOOGLE
Title: GOOGLE OUTSISDE
Company: iris worldwide
Client: MINI UK
Title: The New Original
Company: Posterscope, Carat, Liveposter
Client: Arla
Title: Lurpak #FOODADVENTURES
Integrated Campaign
COMMENDATION
Company: Clinic
Client: Exterion Media
Title: The Beautiful 92
COMMENDATION
Company: Exterion Media
Client: Exterion Media (formerly CBS Outdoor UK)
Title: Look for Longer 2
Company: Arena
Client: Westfield
Title: We are LDN Summer
Company: Posterscope, Vizeum, psLIVE
Client: AbinBev Stella Artois
Title: Stella Artois Wimbledon Championship
Company: psLIVE
Client: Very.co.uk
Title: Very Beauty Tour
Digital Advert
AWARD
Company: Ogilvy One, Clear Channel UK, Posterscope, Carat
Client: British Airways
Title: BA #Lookup
COMMENDATION
Company: Leo Burnett London
Client: McDonald’s
Title: See One.  Want One.
COMMENDATION
Company: GRAND VISUAL, BBH, MEDIACOM
Client: AUDI
Title: AUDI DASHBOARD
Company: GRAND VISUAL, AMV BBDO, OMD, TALON OUTDOOR
Client: PEPSICO
Title: PEPSI MAX UNBELIEVABLE BUS SHELTER
Interactive
AWARD
Company: Enigma Ltd
Client: Leo Burnett
Title: Amnesty #helpgetthemhome
COMMENDATION
Company: GRAND VISUAL, AMV BBDO, OMD, TALON
Client: PEPSICO
Title: PEPSI MAX UNBELIEVABLE BUS SHELTER
Company: Apache Solutions Ltd
Client: Disney UK
Title: Planes2: Fire & Rescue
Company: Posterscope, Walker Media, psLIVE
Client: Center Parcs
Title: Woburn Forest
Company: Rapport
Client: Now TV (BSkyB)
Title: Back In Your Box
Company: TMW
Client: Clearasil, Reckitt Benckiser
Title: Clearasil #ShowYourFace Selfie Face Off
Use of Live Updates
AWARD
Company: Clear Channel UK
Client: British Airways
Title: Magic of Flying
COMMENDATION
Company: tpf
Client: ESPN
Title: ESPN FC ON THE LONDON UNDEGROUND
COMMENDATION
Company: GRAND VISUAL, BBH, MEDIACOM
Client: AUDI
Title: AUDI DASHBOARD
Company: GRAND VISUAL, GOOGLE, R/GA, MANNING GOTTLIEB OMD, TALON
Client: GOOGLE
Title: GOOGLE OUTSIDE
Company: TMW & ZenithOptimedia
Client: Clearasil / Reckitt Benckiser
Title: Clearasil #ShowYourFace
Company: Liveposter,Posterscope, Havas Media, Ocean Outdoor
Client: NET-A-PORTER
Title: NET-A-PORTER Live
Viral
AWARD
Company: GRAND VISUAL, AMV BBDO, OMD, TALON
Client: PEPSICO
Title: PEPSI MAX UNBELIEVABLE BUS SHELTER
Company: Enigma Ltd
Client: Pride in London
Title: #Freedomto
Company: RedPill
Client: World Hepatitis Alliance
Title: World Hepatitis Day – Think Again
Art Direction
COMMENDATION
Company: Publicis Chemistry
Client: Gatwick Airport
Title: Tempted before Takeoff – Camera
COMMENDATION
Company: Publicis Chemistry
Client: Gatwick Airport
Title: Tempted before Takeoff – Shoes
Innovation
AWARD
Company: GRAND VISUAL, ADAM & EVE DDB
Client: GOOGLE
Title: GOOGLE FRONT ROW
COMMENDATION
Company: Ogilvy One, Clear Channel UK, Posterscope, Carat
Client: British Airways
Title: BA #Lookup
COMMENDATION
Company: GRAND VISUAL, AMV BBDO, OMD, TALON
Client: PEPSICO
Title: PEPSI MAX UNBELIEVABLE BUS SHELTER
Company: GRAND VISUAL, GOOGLE, R/GA, MANNING GOTTLIEB OMD, TALON
Client: GOOGLE
Title: GOOGLE OUTSIDE
Spectacular
AWARD
Company: CURB
Client: PS4
Title: PS4-OXO
COMMENDATION
Company: Ubiquitous Ltd
Client: Cath Kidston
Title: Cath Kidston – A gift to London
Company: Kinetic ww
Client: Nike
Title: Nike London – World Cup Projection
Company: Rapport
Client: Samsung
Title: Terminal Samsung Galaxy S5
Experiential/Ambient
AWARD
Company: Leo Burnett London
Client: McDonald’s
Title: See One.  Want One.
COMMENDATION
Company: CURB
Client: PS4
Title: PS4-OXO
COMMENDATION
Company: Posterscope, Carat, Liveposter
Client: Arla
Title: Lurpak #FOODADVENTURES
Company: Havas Media
Client: Tennent Caledonian
Title: Tennet’s Lemon T
Company: psLIVE
Client: 20th Century Fox
Title: Turbo – That Snail Is Fast
Company: ZenithOptimedia
Client: Clearasil
Title: #ShowYourFace
International Advert/Campaign
COMMENDATION
Company: GRAND VISUAL
Client: Roadshow Films
Title: Into The Storm AR
Low Budget
AWARD
Company: aryjoecreatives
Client: aryjoecreatives
Title: #walklondon
Company: DirectionGroup Ltd
Client: Microsoft UK&I
Title: The Great British Type Off
Company: VeriFone Media
Client: The Times
Title: Times Newseum
Via: The Drum