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Clear Channel Drops Out of Tube Contest

Clear Channel has pulled out of the race for Transport for London’s £1 billion outdoor advertising contract for the Underground.
It will now be a shoot-out between Exterion Media, the incumbent, and JCDecaux for Europe’s most valuable outdoor ad real estate. A decision is expected next month.
Clear Channel would not comment on “specific tenders” but said it only pursues business if it will benefit clients and “drive profitable revenue”.
TfL’s eight-year contract is worth about £150 million a year, but observers said it could hit £250 million by 2024 thanks to digital and mobile growth.
Clear Channel lost TfL’s bus shelters last year to JC Decaux but pointed out it has acquired Arqiva’s payphone business and retained Sainsbury’s out-of-home ad sales.
TfL declined to comment.

Clear Channel Entry Submission Deadline Extended Until 12th February

The submission date for entries for the Clear Channel Outdoor Planning Awards has now been extended until the 12th February.
The Categories for the awards are:

  • Best use of data and insight
  • Best use of digital
  • Best use multi-media
  • Best use of multiple formats
  • Best use of continuity and long-term brand-building
  • Best use of innovation

To find out more click here

Clear Channel Retains Sainsbury’s Advertising Contract

Clear Channel UK has retained the advertising contract for Sainsbury’s stores following a competitive tender. The Out of Home media owner will continue to sell the advertising space outside Sainsbury’s stores nationwide and take responsibility for their cleaning and maintenance.
Clear Channel will upgrade up to 350 screens to digital, creating a nationwide network of state-of-the-art 70” portrait screens located in the entrance of Sainsbury’s stores. The screens will be powered by Clear Channel’s intelligent content management system, Play iQ, offering advertisers live availabilities and campaign reporting.
The digitisation of Sainsbury’s Out of Home estate is a key component of Clear Channel’s recently-announced digital transformation project, which includes the on-going nationwide expansion of their digital 6-sheet product, Adshel Live, as well as the nationwide expansion of Clear Channel’s super-premium digital brand, Storm, and the roll-out of digital billboard ‘Wrap’ in the UK’s biggest 15 cities.
Justin Cochrane, CEO, Clear Channel UK said: “We’re thrilled to have retained Sainsbury’s advertising business and are delighted that Sainsbury’s shares our vision for modernisation. Building on past successes we’ve enjoyed, we now have an opportunity to transform Sainsbury’s outdoor advertising estate to a completely digital portfolio, underpinned by Play iQ – offering opportunities and experiences for both brands and Sainsbury’s customers.”

Clear Channel wins Tower Hamlets Bus Shelter Advertising Contract

Clear Channel UK has been awarded the bus shelter advertising contract for the London Borough of Tower Hamlets following a competitive tender by Tower Hamlets Council. The Out of Home media owner, which currently operates street furniture contracts under its Adshel brand in over 250 local authorities, will sell the advertising space at Tower Hamlets Council-owned bus shelters and will take responsibility for their cleaning and maintenance.
As part of the 15-year contract, Clear Channel will replace and upgrade shelters across the borough. The major upgrade programme includes replacing 99 shelters, installing 30 Adshel Live digital screens at shelters and converting a number of traditional paper bus shelters to scrolling Adshel 6-sheets. All shelters will be fitted with Clear Channel’s Connect Mobile Platform technology, allowing people to access interactive content via their smartphones, including real-time journey information, games, vouchers and videos.
Mayor of Tower Hamlets, John Biggs, said: “We are very pleased to have agreed this contract with Clear Channel as they embark on replacing all 99 bus shelters across the borough over the coming months. The provision of these shelters has been at nil cost to the council and Clear Channel will provide more modern shelters which will have improved seating and lighting. In fact, a profit share arrangement in place means that some of the income generated by advertising on these bus shelters will be reinvested into or costs for maintaining the public highway.”
Justin Cochrane, CEO, Clear Channel UK said: “We are delighted that Tower Hamlets shared our vision to offer world-class outdoor advertising in the borough. For advertisers, it offers the opportunity to use state-of-the art digital screens and classic Adshel to reach fantastic audiences in one of the most vibrant boroughs in the capital. For local residents and the council it means a major upgrade to the bus shelters that are cleaned and maintained without cost to the tax payer.

Judges Line up for Outdoor Planning Awards as Entries Open…

News that Clear Channel will be running the awards with Campaign for the first time was revealed at the media owner’s Upfronts event last night (Wednesday 11 November).
This is the tenth anniversary of the contest, which celebrates the power of outdoor and the impact of smart planning. It was previously aligned with Campaign’s sister title, Brand Republic.
Claire Beale, the global editor-in-chief of Campaign and this year’s chair of judges, said: “The tenth anniversary of the awards means it a brilliant time to take stock of what excellence looks like for the out-of-home industry – to find out where the benchmark is after ten years and discover how much further entrants can go.
“As a judge, I want to see something that really makes the best use of the medium, harnessing data, making the most of location, using the interactive elements and flexibility afforded by digital technology to create something that really makes the people on the street stop and pay attention.”
Categories are: Best Use of Data and Insight; Best Use of Outdoor in a Multimedia Campaign; Best Use of Multiple Formats; Best Use of Continuity and Long-Term Brand Building; and Best Use of Innovation. The Grand Prize is awarded to the best of all category winners.
Via: Media Week

Clear Channel UK Upfronts 2016

Last night, Clear Channel UK held their annual Upfronts event in London. CEO Justin Cochrane and Commercial Director Chris Pelekanou presented Clear Channel UK’s strategy for 2016 and updated our partners on how we have progressed on the areas we promised to deliver on in 2015.
Clear Channel used the event to reiterate their commitment to the famous Adshel brand, as well as the digital transformation of their estate.
Key highlights:
–          The nationwide expansion of 600 Adshel Live digital 6-sheets is underway with screens now live in 12 cities across the UK.
–          The launch of a beacon platform as part of the Adshel Live network. The natural evolution of Clear Channel’s  Connect mobile platform, the  beacon platform is now live and Clear Channel are seeking partners to work with as they trial the platform between now and February 2016.
–          The nationwide expansion of Storm continues, with the launch of a new site in Liverpool in December followed by Leeds and Manchester.
–          Last month saw the launch of Storm’s 21st site, Storm Cromination London – the transformation of Clear Channel’s iconic Cromwell Road site into one of the longest digital Out of Home sites in Europe, complete with the retention of the site’s famous special build capabilities.
–          Play iQ – Clear Channel’s intelligent content and inventory management system is now live. As part of a wider strategy to open Play iQ up to our partners, Clear Channel will offer live availability of our digital inventory to key clients by the end of the year.
–          The opening of the 2016 Outdoor Planning Awards, in partnership with Campaign. This year we celebrate the 10th anniversary of the awards.
Clear Channel’s CEO Justin Cochrane said, “Last year we gathered the Out of Home industry together to reveal our plans for 2015, and I am thrilled that we have delivered on each of our promises and we are continuing to build on these successes with fresh announcements made this year.
Adshel Live’s ongoing nationwide expansion, the introduction of our beacon platform, our plans to Wrap 15 of the UK’s key cities, and the UK- wide expansion of our premium Storm brand, are massively exciting developments for us, as well as the sector as a whole.
We will continue to work with our partners and customers to deliver on these projects, helping us to Create the Future of Media, Out of Home.”
Videos here:
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Storm transforms iconic Cromwell Road site into Storm Cromination London

Storm Cromination London consists of six consecutive 96-sheet screens sold together as a single opportunity and will be one of the longest digital Out of Home advertising sites in Europe, spanning a vast 72 metres. Storm Cromination London launches on 12th October and will become Storm’s 21st site.
The new site, developed in partnership with Wildstone, will offer advertisers unrivalled creative opportunities through dynamic digital capabilities and Storm’s signature digital nameplates – allowing for total ownership by brands. The site’s famous special build elements will be retained as part of the transformation.
State-of-the-art digital capabilities allow for dynamic and reactive advertising copy and enable the screens to be utilised to suit specific campaign needs – whether this is displaying different brand creative on each screen or working in synchronisation to create one unified execution.
Storm Cromination London is the latest addition to Storm’s rapid portfolio expansion and is part of Clear Channel’s wider digital transformation project. Storm Cromination London follows the recent announcement of three new Storm sites in London – in Billingsgate, Lambeth and Shoreditch, and Storm’s first site outside London – the Queensway Birmingham. These four new sites complement a comprehensive premium offering across London, with further nationwide investment to be announced soon.
As the 21st site in Storm’s portfolio, Storm Cromination London represents a landmark achievement for Clear Channel’s premium large format digital brand, which was launched only three years ago.
Aimee McKay, Managing Director at Storm, said: “We are thrilled to be adding the digitised Cromwell Road to the Storm portfolio. The Cromination is already one of the country’s most famous Out of Home advertising sites and we think transforming the site is the biggest upgrade in UK Out of Home this year. We firmly believe transforming the site to digital while retaining the Cromwell Road’s famous special-build capabilities means Storm can offer advertisers the most creative space in UK Out of Home media.”

Humanoids took over airport charging stations giving travellers a jolt

Picture this — you’ve arrived at the airport and are in a slight panic because your smartphone has 6% battery life left. You bolt to the free charging station scouting for an open outlet and notice a few of the plugs are already occupied — by humanoid ROBOTS?! No need to be alarmed folks… this was just a clever collaboration between Clear Channel Airports and Monster Media to engage travellers at Atlanta’s Hatfield-Jackson International Airport and get them excited for AMC’s drama series, “HUMANS.”
The experiential activation had actors pose as life-sized robots, appearing to “charge” alongside other devices. A digital display above the outlets ran scenes from the new show.
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Source: iheartbillboards / Clear Channel

JCDecaux Wins Transport for London (TfL) Bus Shelter Advertising Contract

Paris, 6 August 2015 – JCDecaux SA (Euronext Paris: DEC), the number one Outdoor advertising company worldwide and the number one in the UK, has been awarded the world’s largest bus shelter advertising concession by Transport for London (TfL) in a deal worth €700m across a period of eight years.
Following on from the recent launch of the 120m² digital screen at London Waterloo, the iconic digital roadside location at Old Street Roundabout EC1 and the digital towers at Heathrow Airport T5, JCDecaux will continue to change the Outdoor landscape in London. The digitisation of the London bus shelters will provide a complete digital footprint in London covering all the touchpoints in the consumer journey.
JCDecaux will take over the current contract which is held by Clear Channel UK from 1 January 2016.
Leon Daniels, Managing Director of Surface Transport at TfL, said: “Our bus network carries 6.5 million people every day, and with almost 5,000 bus shelters in some fantastic locations across the Capital, this is a great opportunity for advertisers to reach our customers.”
Jean-Francois Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said: “JCDecaux is delighted to have been awarded the prestigious TfL advertising contract, the world’s largest bus shelter advertising concession. London’s economy and population is booming. The city is changing at a rate not seen since Victorian times and it will have a 10 million population by 2030 increasing its value as a market for advertisers”.
“This award consolidates London’s bus shelter contracts into a single proposition of 15,000 back lit 2 sq m panels, paving the way for a significant digital transformation. JCDecaux plans to make London the global showcase for digital Out-of-Home with more than 50% of its UK advertising revenues forecast to be coming from digital by 2017.”
Via: JCDecaux

Clear Channel UK becomes Official Media Partner of the British Masters

Clear Channel UK, one of the UK’s leading Out of Home media owners, has extended its relationship with The European Tour by becoming the Official Media Partner of the British Masters supported by Sky Sports.
Through its digital platform, Storm, Clear Channel will help deliver visibility and brand awareness of the £3million tournament through its extensive network of advertising sites, with the main focus on the key arterial routes to the north and west of London.
Clear Channel has been the Official Media Partner of the BMW PGA Championship for the two most recent editions of European Tour’s flagship event, promoting the tournament at some of the English capital’s most iconic sites.
The success of those campaigns have led to the partnership with the British Masters supported by Sky Sports, which returns to the European Tour International Schedule for the first time in seven years when it is played at Woburn Golf Club from October 8-11.
Ryder Cup star Ian Poulter, who has a long-term attachment with Woburn Golf Club, is the tournament host and will be the face of the advertising campaign at these key sites.
Jamie Birkmyre, Championship Director of the British Masters supported by Sky Sports, said: “Our partnership with Clear Channel will significantly raise the awareness of the British Masters supported by Sky Sports and will help to promote the tournament through strategically placed outdoor advertising.
“We have seen the benefits of similar campaigns for the BMW PGA Championship for the past two years, while Sky also use Clear Channel in many of their campaigns, so we are delighted to be working closely with them once again. Golf is perfectly suited to these kind campaigns, helping us to maximise our business-to-business relationships.”
Chris Pelekanou, Commercial Director, Clear Channel UK, added: “We’re thrilled to be the official media partner of the British Masters, and look forward to further growing our relationship with The European Tour. Our premium brand, Storm, has an iconic network of stunning digital out of home advertising sites and is the perfect format for the British Masters – delivering a level of fame and prestige reflective of the long-awaited return of the tournament.”
Via: Clear Channel