Delicates and Regulars Battle It Out In LG’s Outdoor Advertising Campaign

Floating clothes which emerge from the night city streets and eventually get into a fight! Of course, this is all courtesy of LG and the agency Hill Holiday.
The clothes are divided into two groups: delicates and regulars. The voice-over says they have never managed to get along properly, which is true, considering that we always wash them separately and strictly follow this division (most of the time, of course). Then the fight abruptly stops and a woman is seen putting the clothes into the washing machine. We see here a washing machine which has two departments – because of this, you can now wash two sets of clothes at the same time and stop this division once and for all.
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Brand Manager Puts Product to the Test, Cleans & Eats Off the Floor

How far would you go to prove the effectiveness of your product?
For Bissell Canada senior brand manager Ravi Dalchand, he decided to go all out by cleaning the floor of a subway station and proceeding to eat pasta off it. He even takes a piece of bread to mop up the remaining sauce.
This stomach-churning demonstration was created to promote Bissell’s new ‘Symphony All-in-One’ hard floor steam cleaner.
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Via: Design Taxi

Cleaning App Literally Lets People Remove Unsightly Street Art

Cleaning company CIF—with the help of agency McCann—created an app that literally lets people remove unsightly and vulgar street art.
Released in Romania, users simply take a photo of the unwanted street art with the app, and through geo-tagging, the company will send a cleaning team down to remove it.
Through the app, the cleaning company removed 385 unwanted street art and reached over 14 million people through the publicity it received.
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Via: Design Taxi