In 2017, 11,000 families in Denmark could not afford Christmas, an increase of 525% over the last six years. To save their Christmas, the Danish Red Cross created a unique Christmas tree stand in the colour and shape of their own logo. Whenever people bought a Christmas tree, they could choose to pay a little extra for the Red Cross stand, with all profits going entirely to families in need, and helping those less fortunate at Christmas.
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Via: Best Ads on TV
The terminal illness charity, Marie Curie, is creating a ‘memory-powered’ Christmas tree that will be located in front of the London Eye on the Southbank between 4th and 17th December.
The fairy lights on the tree will be powered by people sharing their memories on Twitter and Instagram using the hashtag #LightUpXmas. The more people who post using the hashtag, the brighter the lights will shine.
Via: PR Examples
Iconic statues in London have been covered up in red coats to encourage Londoners to donate their old coats to those in need in this year’s Wrap up London campaign.
Last weekend, three London statues in high traffic areas – Sherlock Holmes at Baker Street station, Amy Winehouse at Camden Market, and Kinder Transport at Liverpool Street station – were given bright red coats to raise awareness for the cause.
In last year’s campaign, nearly 23,000 coats were donated, but in the seventh year of the annual collection for Wrap up London, the number of people living in crisis in the city is rising, particularly those who are young and homeless, so the need is even greater.
Via: PR Examples
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World Mental Health Day (Tuesday 10th October) has seen the launch of a crowdfunding campaign by MKTG, Posterscope and PSI, who aim to raise £30,000 through crowd-funding site Chuffed, to hire a full-time mental health professional, based at the Whitfield St Soup Kitchen.
There are approximately 1600 soup kitchens in London. Between them, they have one goal: to help the 180,000 people officially designated as homeless in our capital city (data from Shelter).
The Whitfield Soup Kitchen is one of the many organisations helping to overcome the issue of homelessness in one of the richest cities in the world.
But there’s a problem
Although the reasons for homelessness are varied, one significant contributory factor is mental illness, which many of the guests at Whitfield St suffer from, to some extent.
Being homeless adds an extra obstacle to accessing the already reduced funding for mental health services, and if left untreated, may guarantee that they remain homeless. Homelessness also reduces the likelihood of being seen by a regular, mental health professional.
Here’s what we’re doing about it
Knowing this, media agencies MKTG, Posterscope and PSI are endeavouring to create the first ‘no appointment needed’, no obligation, mental health drop-in centre, actually located inside the Soup Kitchen. Not only will the agencies hire a mental health professional (link worker) to be present at the kitchen for 2-3 days a week across a two-year period, but they will also fund the building of a small, private consultation room, to give the homeless a secure environment with someone they trust to share their issues. If successful it is hoped this will provide a model for other soup kitchens.
Advisors at Mental Health Charity Mind said:
“The support available to homeless people for mental health are sometimes complex to navigate, and people often stop engaging with the support offered. The provision of a link worker will help support people to be aware of options and where to get help with practical and social needs.”
The agencies’ aim is for a professional link worker to build dialogue, trust and relationships, with the regulars to and accelerate their path back to health.
You can donate on Chuffed here.
You can’t always see the signs of financial abuse. To help people take notice, All State Foundation gave them a glimpse into a victim’s life through a lost purse.
They released a harrowing film aiming to shine a light on the often unseen aspects of financial abuse that can end up leaving women trapped in abusive relationships.
The insurance company’s latest campaign aims to raise awareness of the issue via a “social experiment-based short film” called Lost Purse. In the ad, a hidden camera captures the reactions of Lyft passengers who’ve found a purse in the backseat of the car. When each of them opens the purse to try and find out whose it might be, they find a cell phone that’s filled with text messages that say things like “you’re too stupid to manage money” and “I canceled your card, good luck paying for a lawyer when you have no money.”
The spot ends with the message, “If you knew someone needed help, what would you do? Get involved” before directing viewers to Purple Purse’s site.
Via: The Drum
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Ahead of World Cancer Day on February 4th and to create awareness of the harmful effects of sun exposure is an innovative way, the Cancer Institute NSW, joined forces with JCDecaux Australia to deliver a unique campaign that dispenses sunscreen, sunnies and badges to passers-by in an effort to educate them about skin cancer and prevention. Passers-by were encouraged to engage and interact with the panel and are rewarded with one of the items. The eye-catching panel was live in Bondi, Sydney until January 24th 2017.
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GPY&R Melbourne and JCDecaux have developed a new interactive billboard for The Lost Dogs’ Home that allows commuters waiting for a train to ‘play fetch’ with an energetic virtual pooch.
The ‘Wait with a Mate’ campaign is a fully immersive experience that tracks throwing motions via an in-built sensor and accordingly triggers a digital ball’s throw. Once the dog has retrieved it, a real ball with adoption information gets dispensed at participants’ feet.
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For two days in October the window of the St Vincent de Paul (SVP) shop in Dublin 2 was transformed into a unique ‘Hidden Homeless’ estate agency window.
This initiative, created by agency In the Company of Huskies, was to draw attention to the housing and homeless crisis and the lack of social housing in Ireland.
The ‘Hidden Homeless’ are people and families in Hotels and B&Bs, made homeless by hikes in private rented sector rents and also people making do with cold, damp and poor quality rental units or ‘sofa surfing’ in the homes of friends or extended family.
These families and people are a key concern for SVP as its members visit them, every week of the year, across Ireland but particularly in and around Dublin, Cork and other cities. SVP directly assists in preventing homelessness, in an informal way, for low income families in private rented housing who face significant rent increases. “SVP volunteers assist with practical support including financial assistance and referral to relevant agencies. SVP also provides social housing and emergency accommodation and is therefore at the heart of the housing and homelessness issue,” said John-Mark McCafferty, SVP Head of Social Justice and Policy.
During the two days, visitors to the shop and passers-by saw a very different type of estate agency window, with properties advertised in terms of what many low income families face. Shop visitors and members of the general public will be asked by younger SVP members from University branches to sign a petition to join the call for Government to:
Ensure that enough social housing is built or bought to meet current and future need
Improve security, affordability and quality in the private rented sector.
Among the properties advertised will be:
Flats with a strong ‘lived-in’ quality, retaining all their features from the 70s, including mould in many rooms and unsuitable for small children or older people.
Compact flats with kitchenette with open vent for constant air circulation and occasional hot water.
A relative’s couch within a multi-use environment that can also be used for relaxing and entertaining guests.
Overpriced rented properties with mediocre furnishings and excessively high rent. A bonus is regular landlord visits.
Hotel rooms with the opportunity for children to mix with a variety of people from stag parties and business conferences. For additional security there is a curfew in place on children leaving the room and a ban on visitors.
There are 90,000 households waiting for social housing across Ireland and over 2,000 children living in homeless accommodation in Dublin. “We need swift action on social housing to meet the needs of these families,” said John-Mark McCafferty.The situation for many families is critical, he said. “Since August 2015 in Dublin alone the number of families living in homeless accommodation has jumped from 607 to 998 and the number of children in those families has gone from 1,275 to 2,012.
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Marie Curie turned Piccadilly Circus yellow on Saturday in support of the charity’s nurses who worked an extra hour as the clocks went back last weekend
For one hour between 7pm and 8pm on 29 October, brands including Coca-Cola and McDonald’s pledged their support for Marie Curie’s “Extra hour” campaign and agreed to donate an hour of their advertising time by turning their artwork yellow.
The Land Securities-owned site also featured messaging for the full hour explaining why the site had turned yellow and included a call to action to donate and show support for the charity.
Further ads for the campaign, created by Saatchi & Saatchi, were booked on digital billboards across the UK, including those on top of London’s black cabs. Shot by photographer Josh Cole, the creative features an image of Marie Curie nurse Sally Monger-Godfrey and urges people to support the charity.
There are also two online films, including a 30-second spot featuring a message of support from actress Alison Steadman, whose mother was cared for by Marie Curie nurses.
The campaign was created by Mark Campion and Nick Baker at Saatchi & Saatchi, with UM handling the media planning and buying.
Brands and outdoor media owners that have pledged their support include Amazon, EDG, Spotify, The Daily Telegraph and Clear Channel.
Andy Jex, executive creative director at Saatchi & Saatchi, said: “Saturday night, as the clocks go back –everyone’s out making the most of an extra hour on the town.
“Meanwhile Marie Curie Nurses are working an hour extra to care for the terminally ill. Piccadilly Circus was the ultimate place to showcase this campaign. Thanks so much to all the brands and media owners involved, we really couldn’t have done it without you.”
Those wishing to make a donation to the charity can text EXTRAHOUR to 70755 to donate £5.