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MINI Targets Motorists on the Days They Are Considering a New Set of Wheels

In a media first with Ocean, MINI, Posterscope and Vizeum have launched a dynamic campaign that uses live traffic data to trigger different content to be played out. The content is specific to whether traffic is heavy, medium or light.
The innovative campaign is running from the end of May and throughout June across seven key sites in Liverpool, Manchester and London from Mondays to Wednesdays when research suggests motorists are considering a new vehicle.
The campaign is in line with MINI’s innovative and playful branding using good-humored copy, which resonates with its audience’s situation.
This campaign was also Ocean Outdoor’s Campaign of the Month in May.

Cisco Launches Connected Billboard in San Francisco

Cisco has placed an Internet-connected billboard on Rt. 101 near San Francisco International airport that will deliver specific messaging based on a driver’s speed in order to highlight what it calls “the Internet of everything.”
Cisco and its agency, Goodby Silverstein & Partners, have been working for nearly a year on the idea and it could have bigger implications for outdoor advertisers looking to deliver more customized messages.
Cisco and Goodby designed the billboard so that a message is delivered to the board based on how fast a driver is going. They set four speed ranges with four different messages. For example, if a driver is moving under 22 miles per hour (which is highly likely in the area) they will see a message stating “The Internet of Everything is changing this billboard based on your speed. So you see only what you have time to read. Sorry about the slow going.” At the bottom of each billboard is the Cisco logo and tagline “Tomorrow starts here.” The faster the speed, the shorter the message.
Via: Ad Age

The Smallest 'Parking' Space

We often come across larger-than-life billboard ads on the streets, but the Spanish agency Contrapunto BBDO has come up with a clever and unconventional way of making use of a smaller space.
Instead of using the space in front of the billboard, the agency transformed the often overlooked side of one into an ad space.
The logo of Mercedes’ smart car can be seen, along with the tagline, “There is always a space”. The agency brilliantly made use of this compact space to show the benefits of driving a smaller vehicle.
Although many agencies think that having bigger attention-grabbing ads will capture the eye of consumers, this agency shows that effective advertising comes with creatively making use of different types of spaces.
Via: Design Taxi

Posterscope Rolls Out Innovative Data-Driven Outdoor Ad Campaign for MINI Hatch

As part of its ‘New and Original’ out-of-home (OOH) advertising campaign, MINI Hatch is leveraging revolutionary outdoor audience insights to track and strategically reach its target customers at the most optimal times of their daily commute.
Posterscope used Route to identify environments where MINI Hatch’s audiences are most likely to visit and, in partnership with Vizeum, iris and LIVEPOSTER, has incorporated this data into planning an industry-first, immersive three-tiered outdoor campaign covering a Wonderwall, a full cross-track domination, at London’s Liverpool Street Station, traditional posters and digital OOH elements.
The campaign kicks off across a Wonderwall at Liverpool Street Station, which displays interchanging outdoor creative to highlight the ‘New and Original’ components of the car, and cross-track projections (XTPs) using LIVEPOSTER technology. The innovative capabilities of the LIVEPOSTER platform will bring to life the new ConnectedDrive in-car internet system feature of the MINI Hatch, by announcing live tweets and Facebook updates throughout the day. This campaign celebrates the first time LIVEPOSTER has been used within a Wonderwall.
As part of the wider strategy, the activity will also run across stand alone iconic UK landmark OOH sites including London’s Old Street and Wandsworth Roundabouts, Trafford Arch in Manchester and the M5 Tower in Birmingham and the Glasgow Tower. Digital media communications will then be used to demonstrate the distinct product features of the new MINI Hatch across high frequency, small format digital OOH sites.
Francesca Blair, Client Manager, Posterscope, said: “By devising a three-pronged approach, we are able to reach audiences where they are in the most innovative and striking ways possible. By using unrivalled industry insight, we can generate mass awareness and emotional appeal of the MINI Hatch’s ‘New and Original’ messages, which when distributed across a Wonderwall, will deliver a truly immersive experience. This highly targeted data-driven campaign allows us to deliver efficiencies and true business value for the client.”
Richard Morris, Managing Director, Vizeum said: “We wanted MINI to be celebrated not just for its iconic status in British society, but for how it encapsulates technological advancements in driving. Liverpool Street Station’s Wonderwall represents the ideal, immersive space to bring the benefits and distinctiveness of MINI to life.”

Audi Uses Optical Illusions to Promote its Hazard Detection System

To promote Audi’s pre sense plus hazard detection system, a billboard with an optical illusion was created to show that people overlook “obvious hazards” on the road.
The blurred text reads, “You’re driving. It’s dark. Suddenly”. As the passersby gets closer, the last part of the copy emerges, imitating a driver’s experience of noticing, at the last minute, an imminent danger on the road.
The clever manipulation of the text to accommodate the gaze of our eyes, shows that we are in need of a hazard detector when our eyes fail us at night.
Watch how this clever visual trick worked in the video below.
[vimeo width=”300px” height=”200px”]88631941[/vimeo]
Via: Design Taxi

A very eye-catching and innovative campaign by Skoda

Skoda create a very eye-catching and innovative campaign at Zurich’s main train station.
[vimeo width=”300px” height=”200px”]84966080[/vimeo]