Carlsberg's latest stunt gives holidaymakers a pick-me-up

Carlsberg livened up the baggage carousel at London City Airport last week by giving away crates of lager.

Passengers waiting to collect their bags were surprised by the arrival of crates of Carlsberg on the carousel, carrying the invitation ‘Take Me, I’m Yours’. The brewer secretly filmed the giveaway and posted it on social media to mark the return of the Carlsberg advertising strapline, ‘If Carlsberg did…’.
Passengers also shared the stunt on social media, claimed Carlsberg, which said Instagram user Garfla posted an image and the caption ‘If Carlsberg did Air Travel’, while @sarahthemachine tweeted ‘London City Airport: home of a mythical baggage claim giving people free cases of Carlsberg! Many happy travellers!’
“Waiting for your luggage when you get home from holiday is that defining moment when you know that your holiday is over, so that’s why we decided to cheer up returning holidaymakers with a crate of ice-cold Carlsberg,” said senior brand manager Dharmesh Rana.
The activity follows a series of ‘If Carlsberg Did’ stunts including a beer dispensing poster and drone delivery service.
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Source: The Grocer

Carlsberg unveils free beer billboard

Lager brand Carlsberg has created a poster that dispenses free beer, as part of its ‘Probably the best beer in the world’ campaign.
The poster is located on the side of the Old Truman Brewery in London’s Shoreditch and reads ‘Probably the best poster in the world’. Passers-by will be able to help themselves to a free, cold half-pint of the Danish lager today (8 April), from 1-7pm.
Fold 7 has created the installation in collaboration with Mission Media. OMD UK, The Marketing Store and Clifford French are handling the digital media, social media engagement and PR activation respectively.
Fold 7 will continue to bring the ‘If Carlsberg did’ strap to life across the year through various channels, including out-of-home, social and digital.
Dharmesh Rana, senior brand manager at Carlsberg UK, said: “We want to get the Carlsberg brand in front of as many beer drinkers as possible. To do this, we have to think differently with our approach and can’t just rely on great TV advertising.
“‘If Carlsberg did posters’ is one of many ideas that we’ll be developing over the course of the year to ensure that beer drinkers up and down the country see the Carlsberg brand in a new and engaging way alongside TV.”
Ryan Newey, Fold 7 founder, added: “‘If Carlsberg did’ is an iconic property. Our challenge was to take something that is already so well known and bring it to life in a way that will engage today’s consumer.
“Our ambition was to create the world’s best poster, and one that serves beer could certainly fit the bill.”

Carlsberg Turned Bar Taps into Controllers for an Interactive In-Pub Game

Taking inspiration from bars being hubs for social activity, Carlsberg created beer taps that were able to bring people together in another way. Customers were encouraged to take photos of themselves and post them to Instagram with the #BarBandits tag, which was connected to a TV screen hosting a game in the bar.
Each time the Carlsberg beer tap was used, it acted like the arm of a lottery machine, setting off an animation on screen to have three identical Instagram photos show up on the screen of the TV. When three matching photos showed up on-screen, the Instagram user was able to claim a free Carlsberg beer at the bar. Naturally, with more people in the bar taking pictures, the chances of winning get slimmer, but it’d still be fun to play.
The campaign was created by Danish agency Konstellation
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Via: Trendhunter