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Adidas Originals- Ode to the City

For the ‘Ode to the City’ campaign for Adidas Originals, Posterscope Russia and Carat placed giant Adidas Originals ZX Flux sneakers as art objects in Moscow and St. Petersburg.

British Airways LookUp Campaign Wins Grand Prix at Creative Out of Home Awards 2014

British Airways’ much lauded #LookUp campaign has won this year’s Creative Out of Home Awards Grand Prix.
The Creative Out of Home Awards, in association with the Outdoor Media Centre, celebrate the best in Out of Home advertising across the UK. This year they saw Ogilvy One, Clear Channel UK, Posterscope and Carat share the Grand Prix for developing the real-time outdoor advert for British Airways, which also won in the Digital Advert category too.
Clear Channel’s work with British Airways also saw the company win in the Digital Updates category, while the Google Front Row campaign in the Innovation a Category for Grand Visual and Adam & Eve DDB.
Iris Worldwide’s Mini UK ‘Re-born’ campaign won in the 48 or 96 Sheet Poster category while ‘Life is Better with Cake’ by JWT London was recognised in the Special Build section.
The awards were handed out a ceremony that took place at the Marriott Grosvenor Square in London with the support of headline sponsor, the Outdoor Media Centre.
The full list of winners can be viewed below:
Grand Prix
Company: Ogilvy One, Clear Channel UK, Posterscope, Carat
Client: British Airways
Title: BA #Lookup
Chairman’s Award
Company: GRAND VISUAL, ADAM & EVE DDB
Client: GOOGLE
Title: GOOGLE FRONT ROW
48 or 96 Sheet Poster
AWARD
Company: iris worldwide
Client: MINI UK
Title: Re-Born
Company: Clinic
Client: Exterion Media
Title: The Beautiful 92
Company: WCRS
Client: ROYAL NAVY
Title: ROYAL NAVY ENGINEERS RECRUITMENT
Special Build
AWARD
Company: JWT London
Title: Life Is Better With Cake
Company: Leo Burnett London
Client: McDonald’s
Title:  Loading…
Company: Ogilvy & Mather
Client: Ulster Bank
Title: Ulster Bank Mortgages
Transport
AWARD
Company: tpf
Client: ESPN
Title: ESPN FC ON THE LONDON UNDEGROUND
Company: Ubiquitous Ltd
Client: Eastcoast Trains
Title: Eastcoast Trains – Feel at Home
Out of Home Campaign 
COMMENDATION
Company: WCRS
Client: ROYAL NAVY
Title: ROYAL NAVY ENGINEERS RECRUITMENT
COMMENDATION
Company: iris worldwide
Client: MINI UK
Title: The New Original
Company: Limited Space
Client: Beiersdorf
Title: Media First Leads Mall Domination For Nivea
Company: Publicis Chemistry
Client: Gatwick Airport
Title: Tempted before Takeoff
Multi-Platform Campaign
AWARD
Company: Kinetic ww
Client: Unilever – Dove Invisible Dry Deodorant
Title: Dove Ladies Day
Digital Campaign
COMMENDATION
Company: Enigma Ltd
Client: Pride in London
Title: #Freedomto
COMMENDATION
Company: GRAND VISUAL, GOOGLE, R/GA, MANNING GOTTLIEB OMD, TALON
Client: GOOGLE
Title: GOOGLE OUTSISDE
Company: iris worldwide
Client: MINI UK
Title: The New Original
Company: Posterscope, Carat, Liveposter
Client: Arla
Title: Lurpak #FOODADVENTURES
Integrated Campaign
COMMENDATION
Company: Clinic
Client: Exterion Media
Title: The Beautiful 92
COMMENDATION
Company: Exterion Media
Client: Exterion Media (formerly CBS Outdoor UK)
Title: Look for Longer 2
Company: Arena
Client: Westfield
Title: We are LDN Summer
Company: Posterscope, Vizeum, psLIVE
Client: AbinBev Stella Artois
Title: Stella Artois Wimbledon Championship
Company: psLIVE
Client: Very.co.uk
Title: Very Beauty Tour
Digital Advert
AWARD
Company: Ogilvy One, Clear Channel UK, Posterscope, Carat
Client: British Airways
Title: BA #Lookup
COMMENDATION
Company: Leo Burnett London
Client: McDonald’s
Title: See One.  Want One.
COMMENDATION
Company: GRAND VISUAL, BBH, MEDIACOM
Client: AUDI
Title: AUDI DASHBOARD
Company: GRAND VISUAL, AMV BBDO, OMD, TALON OUTDOOR
Client: PEPSICO
Title: PEPSI MAX UNBELIEVABLE BUS SHELTER
Interactive
AWARD
Company: Enigma Ltd
Client: Leo Burnett
Title: Amnesty #helpgetthemhome
COMMENDATION
Company: GRAND VISUAL, AMV BBDO, OMD, TALON
Client: PEPSICO
Title: PEPSI MAX UNBELIEVABLE BUS SHELTER
Company: Apache Solutions Ltd
Client: Disney UK
Title: Planes2: Fire & Rescue
Company: Posterscope, Walker Media, psLIVE
Client: Center Parcs
Title: Woburn Forest
Company: Rapport
Client: Now TV (BSkyB)
Title: Back In Your Box
Company: TMW
Client: Clearasil, Reckitt Benckiser
Title: Clearasil #ShowYourFace Selfie Face Off
Use of Live Updates
AWARD
Company: Clear Channel UK
Client: British Airways
Title: Magic of Flying
COMMENDATION
Company: tpf
Client: ESPN
Title: ESPN FC ON THE LONDON UNDEGROUND
COMMENDATION
Company: GRAND VISUAL, BBH, MEDIACOM
Client: AUDI
Title: AUDI DASHBOARD
Company: GRAND VISUAL, GOOGLE, R/GA, MANNING GOTTLIEB OMD, TALON
Client: GOOGLE
Title: GOOGLE OUTSIDE
Company: TMW & ZenithOptimedia
Client: Clearasil / Reckitt Benckiser
Title: Clearasil #ShowYourFace
Company: Liveposter,Posterscope, Havas Media, Ocean Outdoor
Client: NET-A-PORTER
Title: NET-A-PORTER Live
Viral
AWARD
Company: GRAND VISUAL, AMV BBDO, OMD, TALON
Client: PEPSICO
Title: PEPSI MAX UNBELIEVABLE BUS SHELTER
Company: Enigma Ltd
Client: Pride in London
Title: #Freedomto
Company: RedPill
Client: World Hepatitis Alliance
Title: World Hepatitis Day – Think Again
Art Direction
COMMENDATION
Company: Publicis Chemistry
Client: Gatwick Airport
Title: Tempted before Takeoff – Camera
COMMENDATION
Company: Publicis Chemistry
Client: Gatwick Airport
Title: Tempted before Takeoff – Shoes
Innovation
AWARD
Company: GRAND VISUAL, ADAM & EVE DDB
Client: GOOGLE
Title: GOOGLE FRONT ROW
COMMENDATION
Company: Ogilvy One, Clear Channel UK, Posterscope, Carat
Client: British Airways
Title: BA #Lookup
COMMENDATION
Company: GRAND VISUAL, AMV BBDO, OMD, TALON
Client: PEPSICO
Title: PEPSI MAX UNBELIEVABLE BUS SHELTER
Company: GRAND VISUAL, GOOGLE, R/GA, MANNING GOTTLIEB OMD, TALON
Client: GOOGLE
Title: GOOGLE OUTSIDE
Spectacular
AWARD
Company: CURB
Client: PS4
Title: PS4-OXO
COMMENDATION
Company: Ubiquitous Ltd
Client: Cath Kidston
Title: Cath Kidston – A gift to London
Company: Kinetic ww
Client: Nike
Title: Nike London – World Cup Projection
Company: Rapport
Client: Samsung
Title: Terminal Samsung Galaxy S5
Experiential/Ambient
AWARD
Company: Leo Burnett London
Client: McDonald’s
Title: See One.  Want One.
COMMENDATION
Company: CURB
Client: PS4
Title: PS4-OXO
COMMENDATION
Company: Posterscope, Carat, Liveposter
Client: Arla
Title: Lurpak #FOODADVENTURES
Company: Havas Media
Client: Tennent Caledonian
Title: Tennet’s Lemon T
Company: psLIVE
Client: 20th Century Fox
Title: Turbo – That Snail Is Fast
Company: ZenithOptimedia
Client: Clearasil
Title: #ShowYourFace
International Advert/Campaign
COMMENDATION
Company: GRAND VISUAL
Client: Roadshow Films
Title: Into The Storm AR
Low Budget
AWARD
Company: aryjoecreatives
Client: aryjoecreatives
Title: #walklondon
Company: DirectionGroup Ltd
Client: Microsoft UK&I
Title: The Great British Type Off
Company: VeriFone Media
Client: The Times
Title: Times Newseum
Via: The Drum

Hive Active Heating Campaign from British Gas Welcomes Brits Home with World-First Flight Data-Driven DOOH Ads

As temperatures across the country drop, the British Gas team behind Hive Active Heating today launches the world’s first digital out-of-home (DOOH) campaign to use flight data to solely target British travellers as they touch down in Britain. The company has partnered with international out-of-home (OOH) agency PSI and DOOH specialists Liveposter to target the 8.8 million UK residents who will return home through London Heathrow (T1, T2 & T4) and London Gatwick this winter.
In deals with media owners JC Decaux and EYE, returning passengers will be welcomed home with bespoke messaging which relates to their holiday destination. For example, passengers returning from Malaga in Spain will be encouraged to ‘Keep the Malaga mood with Hive Active Heating.’ The activity forms part of a national OOH campaign planned by Carat & Posterscope for Hive Active Heating, which enables customers to control their heating and hot water remotely via mobile, tablet or laptop.
The campaign for Hive Active Heating marks the first implementation of a new international hub package from PSI and Liveposter called Liveposter Airports. The package enables brands to exploit the opportunities that dynamic digital creative offers to deliver the right message at the right time and to the right audience. Brands can now create, schedule and publish digital ads to major airport media owner networks across nine global hubs, including London Heathrow, London Gatwick, Dubai, Singapore, Istanbul, New York JFK,  Barcelona, Moscow and Frankfurt.
Liveposter Airports uses flight, time, location and weather data to improve audience targeting for brands. All ads are centrally managed via an easy-to-use online interface, providing complete control of the creative messaging and targeting by audience.
Pamela Brown, head of marketing and insight for Connected Homes at British Gas, said: “Today, 10 per cent of people with central heating don’t have a timer and almost a quarter of people that have a timer don’t use it. Hive Active Heating is a smart thermostat that turns this on its head. It lets people control their heating and hot water remotely on their mobile phone. This new campaign will help us reach people as they’re arriving home from holiday – just when people would want to switch their heating on so their home is warm when they arrive.”
Liz Jones, managing director of PSI, said: “Hive Active Heating is the first of many products that will be using data to be smarter about how to target travellers. Using live flight and campaign planning data from PSI’s Global Planner tool, along with Liveposter’s expertise in DOOH and data, products like Hive Active Heating can now turn international airports into highly targetable, measurable OOH environments. Brands can ensure they engage their target audience with personalised, specific messages via digital screens, and improve the efficacy of national and international campaigns.”
Dan Douglas, founder of LivePoster, said: “We’re really excited to be rolling out our first global product with Liveposter Airports. It’s a unique offering at this scale for advertisers to maximise digital OOH in major airports around the world, enabling them to tailor their messaging for global and local audiences using real time data and dynamic content to ensure maximum impact.”
Sarah Parkes, Managing Director at Eye Airports, said: “Airports are a hotbed of creativity powered by big data. This campaign has showcased the many capabilities of DOOH advertising and through collaboration with our partners we have created a unique, media first campaign to effectively and efficiently reach passengers as they arrive back from holiday”.
Rob Elms, sales director at JCDecaux Airport, said: “It’s fantastic to see Hive Active Heating harness our digital Out-of-Home network at Heathrow in such a dynamic and innovative way. By tapping into the mind-set of passengers who are travelling home, they have taken advantage of the unique opportunity to promote Hive Active Heating using relevant and topical content in areas of high dwell-time at the world’s largest international airport.”

UK Adspend Expected to Grow a Healthy 7.5% this Year

Carat has today published its updated forecasts for worldwide advertising expenditure in 2014 and 2015, with market optimism demonstrated through strong global growth and regional forecasts.
Based on data received from 59 markets across the Americas, Asia Pacific and EMEA, Carat’s latest forecast shows overall global advertising revenues accelerating by 5% in 2014, an increase on the 4.8% predicted in March 2014, while year on year growth for 2015 is predicted at 5%.
From a regional perspective, Carat predicts further positive momentum in 2014 for North America and Western Europe, with levels of adspend in North America expected to exceed the pre-recession peak in 2007 for the first time by the end of 2014.
Western Europe is predicted to see a return to positive growth of 2.7% after two consecutive years of declining in adspend, driven by a strong UK advertising market forecast to grow by 7.5% this year.
While forecasts show a slight decline in growth when compared with predictions from March 2014, Asia Pacific and Latin America are still both forecast to outperform global predictions, with growth rates for 2014 of 5.4% and 12.1%, respectively – the only regions to see double digit growth in some markets.
By media, digital outperforms previous predictions for 2014 with year on year growth forecast at 16.1%. Digital is also expected to increase its total share of spend, reaching 20.5% in 2014 and 22.6% next year, when it will outpace the combined magazines and newspaper global share for the first time.
While a steady decline in print is expected to continue, all other mediums are predicted to achieve year on year growth of approximately 3-5% in 2014 and 2015.
“With the global recession further behind us and a healthy trend of 5% year-on-year global ad growth, there is positive momentum building across the industry,” said Jerry Buhlmann, CEO of Dentsu Aegis Network.
Via: Media Tel
 

Posterscope Steals the Show at the Clear Channel Outdoor Planning Awards 2014

OgilvyOne and Posterscope have won the Grand Prize for the #lookup campaign for British Airways at this year’s Clear Channel Outdoor Planning Awards, held in association with Brand Republic.
The campaign also won the Best use of Innovation in outdoor.
Posterscope also took awards in Best Use of Outdoor in Multimedia for the ‘Skyfall’ DVD release with Vizeum, and Best Use of Continuity with Coca-Cola’s #shareacoke campaign, with Vizeum, MediaCom and Liveposter.
Chris Pelekanou, commercial director at Clear Channel UK, said: “It’s been another great year for outdoor advertising, which was full of fantastic innovation and creativity. This year’s winners really were the best-of-the-best. By putting brilliant planning at the front end of their campaigns, they reached the right people in the right places at the right moments.”
Philip Smith, head of content solutions and studio at Brand Republic, who chaired the judging, commented: “Every year the entries push the boundaries further in terms of scope and innovation. The huge advances in the opportunities that outdoor and DOOH offer have led to planners really thinking creatively and coming up with some fantastic, well-executed campaigns.”
 

Best use of outdoor in multimedia

Fox Home Entertainment, Skyfall, “Skyfall DVD” by Posterscope and Vizeum
Highly commended: #scrabblechallenge for Mattel by Posterscope, Carat, Liveposter and Oakwood

Best use of digital

Highly commended: Mini, “Mini not normal” by Posterscope, Vizeum, Iris, Liveposter and Koffeecup

Best use of innovation in outdoor

British Airways “#lookup” by OgilvyOne and Posterscope

Best use of continuity in outdoor

Coca-Cola, “#shareacoke” by Posterscope, Vizeum, MediaCom and Liveposter
Highly commended: BT, BT Sport, “channel launch” by Posterscope and Liveposter

Grand prize winner

British Airways “#lookup” by OgilvyOne and Posterscope
 
​For the full list of winners and commended entries, visit www.clearchannel.co.uk/planningawards.

Lurpak Launches Experiential Campaign for New Cook’s Range

Arla-owned Lurpak launches a fully immersive experiential and digital campaign targeting “passionate cooks” to promote its new Cook’s Range.
Running from 24 to 26 April, the campaign integrates JCDecaux’s advertising screen Motion@Waterloo, with an interactive experiential campaign, where three celebrity food ambassadors, including Lily Vanilli, Tom Sellers and Valentine Warner will be aiming to inspire visitors to “start their food adventure”.
The high-definition screen at London’s Waterloo station will stream live content captured on the food stand throughout the campaign.
Stuart Ibberson, senior director for BSM at Arla, said: “We’re really excited about landing our new Cook’s Range in such an innovative way, being able to tie into the sense of theatre Waterloo offers and create an industry-first in the process is fantastic. We’re really looking forward to launching our new products to customers old and new and seeing how many food adventures we can inspire.”
Around three million visitors are expected to interact with the campaign and will be encouraged to enter competitions on Twitter using the hashtag #foodadventures after trailing the product at the stand.
Following the London launch, the campaign will roll out at other stations across the UK, including Manchester, Leeds and Glasgow.
This was a fully integrated campaign involving BD Network, Carat, Posterscope, psLIVE, LIVEPOSTER, Wieden & Kennedy, JCDecaux and JCDecauxLive.
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Via: The Drum

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