Europcar Present a 'Carousel of Dreams' for Grown-ups

To promote Europcar’s new international communication strategy and the ultra-customisation of its offers, Paris agency Rosapark created a film and outdoor campaign to leverage the brand slogan “Moving Your Way”. The slogan has been rephrased to include handwritten first names in lieu of ‘your’ – a fresh and immersive way to highlight the brand’s ability to provide personalised offers and services, such as ToMyDoor (vehicles delivered to the customer’s home or office) or Selection (luxury cars).
To promote the campaign, the agency launched a unique social media and event activation – building the first carousel for adults in the heart of London. Working over a period of several days, the agency built a gigantesque carousel, 5 meters high and 11 meters wide, with 5 of the latest Mercedes-Benz models. Passers-by were invited to re-live a classic childhood dream… with a grown-up twist – they were able to go for a ride in one of the brand new cars, under a cloud of over 10,000 balloons.
The whole experience, from construction to the public’s amusement, was captured in a light-hearted 45 second film for social media. The clip went live on Facebook and YouTube in June and the campaign has been launched in all of Europcar’s corporate countries, (Australia, Belgium, France, Germany, Italy, New-Zealand, Portugal, Spain, and the United Kingdom) using various media, including visual displays in major European airports, on the brand’s commercial vehicles, and in the group’s branch locations.
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Via: Little Black Book

Smart Car's Test Drive That Checks Your Honesty

Car maker Smart is going big on transparency in its new campaign for the fortwo cabrio.
The auto firm invited to public to participate in a lie-detector drive, which it branded the world’s most open test drive.
As part of a campaign devised by BBDO Germany, the test drive immediately ends if the machine detects a lie.
Questions are asked by a second passenger, promoting the ‘radically open’ city car.
Video below:
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Via: The Drum 

Belgium Pop-up Launches New Mercedes Models

Posterscope Belgium created a pop-up showroom to support the launch of the new Mercedes AMG GT and GLE COUPE. Located in the very heart of Knokke, one of Belgium’s most upscale seaside resorts, the showroom was accessible during the whole summer to let the public experience the AMG spirit. The showroom also featured an information desk as well as a photobooth where visitors could pose before having their picture uploaded onto the AMG Performance Store’s dedicated website.
mercedes belgium 3

What's in the Giant Locker?

A mysterious giant locker was placed in front of the Ferry Building in San Francisco as part of a stunt for Nissan and Amazon.
The large locker housed a Nissan Rogue inside, as well as other prizes, which could only be accessed through special codes.
In order to get a code, the public was encouraged to tweet, comment or post photos about the locker on social media using the hash tag #GiantLocker. The codes opened the locker doors, with one lucky person receiving the code for the giant door, allowing them to gain access to the car inside.
Behind the campaign idea was TBWA\ Chiat Day LA.
Via: The Drum

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