Delightful Stunt Shows a Billboard Cleaner Controlling a Wiper with ‘Magic’

To promote the Quebec City Magic Festival back in August, Montreal-based ad agency lg2 came up with a delightful little stunt that perfectly fit the magic theme.
In the ‘Magic Mop’ stunt, a billboard cleaner appeared to control a wiper that was floating through the air with telekinesis. The clever display of ‘magic’ certainly got passersby and motorists interested, eliciting smiles and laughter.
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Via: Design Taxi

In Toronto, an Interactive Mattel Ad Plays Pictionary with Passersby

At Mattel Games, they believe that “anytime is game time,”—even at the unlikeliest of places and in the most unconventional way.
An interactive display was set up in the middle of a shopping mall in Toronto, Canada that showed a man asking passersby if they wanted to play Pictionary. Most people in the crowd appeared to be skeptical of the stunt until a young boy approached the board and started “playing” with it.
Participants who managed to guess the picture correctly were even further surprised when they were presented with gifts by hidden Mattel staff.
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Via: Design Taxi

Brand Manager Puts Product to the Test, Cleans & Eats Off the Floor

How far would you go to prove the effectiveness of your product?
For Bissell Canada senior brand manager Ravi Dalchand, he decided to go all out by cleaning the floor of a subway station and proceeding to eat pasta off it. He even takes a piece of bread to mop up the remaining sauce.
This stomach-churning demonstration was created to promote Bissell’s new ‘Symphony All-in-One’ hard floor steam cleaner.
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Via: Design Taxi

Canadian Bank Thanks Customers by Surprising Them with Gift-Dispensing ATMs

As part of their ‘#TDThanksYou’ campaign, Canadian bank TD Canada Trust converted some of their ATMs into ‘Automated Thanking Machines’ that dispenses gifts.
Instead of cash, the machine dispensed gifts such as bouquets of flowers, clothes and air-tickets to the visibly puzzled-turned-shocked recipients.
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Via: Design Taxi

This Fridge of Free Beer Will Open When You Sing the Canadian National Anthem

Canadian beer brand Molson, which previously gave away free beer to people carrying Canadian passports, is back with another ‘patriotic’ campaign.
Titled ‘O Canada’, participants could earn themselves a cold ‘brewski’ by simply singing the Canadian national anthem to the brand’s Beer Fridge.
This fun, interactive campaign was created to celebrate Canada Day on 1 July.
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Via: Design Taxi

Clever Peel-Off Tattoos on Posters Show That Removing Them is Easy

The Canadian agency MacLaren McCann has come up with a brilliant way to advertise for a tattoo removal service.
As many people think that tattoo removal will be difficult, the agency decided to address this perception by placing posters of ‘tattooed’ people on walls.
These ‘tattoos’ were actually vouchers in disguise—passers-by could peel them off and they would get 50% off tattoo removal.
Watch this ingenious idea in action below:
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Via: DesignTaxi

Duracell – Moments of Warmth in Canadian winter

During this winter of ice storms and a polar vortex, moments of warmth are few and far between. Duracell wanted to see if they could change that.
They set up a heating unit in a bus shelter- the only catch was that you had to join hands and complete a human chain in order to turn on the overhead heater system. Each person on either end of the chain places their hands on the wall of the bus stop to complete the circuit.
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Endless Winter Isn't So Bad If You're Advertising Dandruff Shampoo

Montreal agency lg2 found a goofy but practical use for all the snow this winter—it made it look like dandruff gone berkserk on outdoor ads for Selsun Blue.
“Dandruff flakes typically occur in winter,” the agency says, “due to the use of heating sources such as electricity. Selsun Blue and lg2 thus decided to launch an offensive at a time when people are most in need of dandruff-fighting shampoo.”
The headline, “Quand les pellicules vous prennent par surprise,” translates to, “When flakes take you by surprise.”
Via: AdWeek

A custom-built vending machine for random second-hand books

The Biblio-Mat, created by a Canadian book store owner, is a vending machine built from an old metal locker than dispenses random used books for $2 each.  A nice idea that could be replicated using 6 sheets as dispensing units.
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Via: theverge 

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