For BUT, France’s answer to IKEA,  psLIVE France created  THE KITCHEN BATTLE WITH FRIENDS – a 10 hour cooking competition that took place on the street, in the heart of Paris. The activation, which followed a 3-week recruitment drive, resulted in over 80,000 followers on their dedicated website as well as coverage on M6 TV Channel in their program 100% MAG, the evening of the event