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Audi's Instant Valuation Billboard

Trading in a car for a newer model is a process, and getting your current set of wheels appraised is arguably the first (and most tedious) step. For this reason, Audi Brazil teamed up with AlmapBBDO to cut out the middleman. The result was a different kind of drive-thru.
The Instant Evaluator debuted in Sao Paolo at Brazil’s World Trade Centre. There, an Audi appraiser trolled the parking lot and noted unattended cars’ features and input various data on the wheels on a tablet. He then printed out an RFID tag and stuck it to the vehicle windows.
Later, as drivers exited the parking lot, they passed before the “Instant Evaluator,” an LED billboard with built-in sensors. It scanned the RFID tags and then on the spot, provided potential Audi buyers with some valuable data; an assessment of their cars’ worth, the amount they would need to pay to trade it in for a new Audi model and the number of instalments it could be paid in.
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Via: Creativity Online
 

See Art From the Sky in Brazil

In Brazil, a new campaign for Unilever-owned ice cream brand Kibon features beautiful artwork on rooftops in a place called Morro do Alomeo.
Titled ‘Raise the Roof’, visitors and residents will then be able to see the artwork while on a cable car between the stations Baiana, Alemao/Kibon and Itarare.
The aerial exhibition is conceived by Open, the activation arm of agency Borghi/Lowe. Teaming ten local artists with local residents, a total of 22 artworks were designed on canvas, and later displayed on the rooftops of houses in the area.
It aims to bring not just ice cream, but culture, to the community, enabling residents to work together with the artists in a way where information and experience can be shared.
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Work.Shop.Play Research Reveals Brazil 2014 to be the First Digital World Cup

As the World Cup in Brazil rapidly approaches, research by work.shop.play., the online urban community, reveals that this year’s event is set to be truly digital. A massive 85% of consumers will be following the tournament online in some form with 41% specifically using social media sites. Mobile also plays a part as more than half of people surveyed (53%) said they will be using their phone to keep informed and 40% will be using their tablet.
Television will still play a big part in how football fans follow the games, however the internet has overtaken TV for how people will keep track of live scores. More than two thirds of people (67%) will use the internet for score updates compared to just 38% who plan to use TV. Mobile and social will also play a role with 42% using their mobile and almost a quarter (24%) using the likes of Facebook and Twitter to get their score updates…
Brits won’t just be relying on the web for score updates. Almost one in five people (18%) will be using the internet to watch full games while more than a third (34%) will go online to catch up on highlights from the tournament. Following the games online is especially important to the UK’s younger generation – a quarter plan to watch full games online and 22% will watch them on their iPad. Almost half (47%) will log on to view highlights via the web..
Simon Harrington, Marketing Director, Exterion Media commented, “All eyes will be on Brazil this summer, but it’s interesting to see how different our approach will be to following the games compared to 2010. For the first time, internet and mobile are going to play key roles in how we digest news and follow coverage of the games. Crucially, for the Out of Home sector, consumers will be looking to follow the news while on the move. Almost a quarter (25%) say that they plan to follow the competition while on public transport, a statistic which increases to 38% in the 16-34 age group. We expect consumers, and Londoners especially, to make the most of free Wi-Fi on the London Underground to stay connected and share in the excitement the World Cup brings.”.
Via: Exterion Media

Charge Your Phone and Save Lives

The  ‘Blood Charger Poster’, created by ad agency Publicis Sao Paulo and Fundação Pró-Sangue, serves two purposes- one is to allow people to charge their mobile phones, while the other is to encourage them to donate their blood.

Designed with the image of an arm, a red charging cord runs from the poster—making it look like blood is being drawn from it.
The tagline on the poster reads, “If you need, we’re here for you. Why not return the favor? We need blood.”
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Posters at Bus Stops Collect Change so the Less Well-Off Can Get a Ride

Poverty is an issue that affects every city, where the most wealthy sections of society walk the same streets as the homeless. However, getting the former to give to latter is still a challenge. Schemes such as Suspended Coffees have helped consumers to donate a coffee to those that can’t afford one, and now Troco Coletivo — which translates as Payback Collective — is a new initiative in Brazil, which enables commuters to leave their small change at bus stops or on buses so the less wealthy can use it to travel.
Created by marketing agency Mark+, the campaign has placed bright yellow strips on bus stop posts and bus handrails that have several pockets. Text on the signs lets passengers know that if they have some change, they can leave it in the pouches, and that those who need some can take what’s there. The scheme requires an element of trust, but it’s hoped that the simple project will foster a sense of community spirit. The scheme helps both those who can’t afford to pay for a bus fare to travel, as well as those who find themselves short by a small amount. While it’s possible that some could take advantage, the creators believe that Troco Coletivo is a social experiment that has the potential to become a standard at bus stops across the country, or even the world.
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Via: springwise

“Take your photo here and reveal time”

Grupo Vhiver, an AIDS NGO in Brazil, used a photo booth to promote awareness of the challenges faced by people living with HIV/AIDS in the lead up to World AIDS Day. After posing for their free photos, customers received the photographs showing only the background curtain with the message “Invisible: That’s how HIV positive people feel every day”.
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