Posterscope Creates an OOH Experience for Cadbury’s Bournvita Biscuit

Posterscope India has rolled out an extensive campaign to announce the launch of Mondelez’s latest variant Cadbury Bournvita Biscuits.
This is the company’s second brand in the biscuits category after Oreo. With this, Mondelez India has expanded its category footprint from cream biscuits to cookies.
The core objective of the campaign is centred on building awareness of the launch of this new offering. Posterscope used the product tag line ‘Subah ka Biscuit’ (morning biscuit) in its communication to showcase the product as a morning breakfast snack. The campaign aimed to reach out to the mothers of children aged five and 15 years.
Building on the brief, Posterscope crafted a campaign that resulted in a media mix delivering both impact and reach. The media formats used for impact were billboards, unipoles, gantries, pillars, mall facades, airport, metro trains.  To build reach and frequency, Posterscope deployed bus shelters, food court table mat brandings, local and metro trains and signages across various cities. The campaign has been implemented across top 20 cities.
Via: Best Media Info