In its new out of home campaign PML Group is using the promotion to interact with the media community in Ireland and the public in general, as well as highlighting the creative possibilities when using OOH advertising.
The OOH specialist has used three strong and clear images on separate OOH formats. When combined, these three images represent a popular catchphrase and PML is asking the public to guess this phrase.
Once people seen all three images and figured out the answer, they can enter the competition on a dedicated website for the campaign Saywhatyousee.ie. The competition will run until 29 June, with the winner receiving an iPad.
Taking inspiration from the game show Catchphrase, the hashtag #SayWhatYouSee is present on all formats in the campaign to encourage interaction about the campaign on social media sites.
The campaign emphasises how OOH is a key advertising format that can be used by a variety of businesses to communicate their message to target audiences.
“The campaign highlights the creative possibilities for OOH advertising and its ability to arouse interest and connect with the population in their daily lives,” said Colum Harmon, marketing director at PML Group.
It is live around Dublin for the month of June and a variety of OOH formats have been used in this promotion.
The campaign is also running in Cork, using six sheet and 48 sheet formats.
Via: Business and Leadership