Posts

This billboard has been spying on the people of Toronto

To promote Oliver Stone’s new move Snowden, about the NSA whistle-blower Edward Snowden, creative agency DentsuBos, in conjunction with Cieslok Media, created a billboard to spy on pedestrians in Toronto and then livestreamed the footage of their movements onto a giant video board the street.  The billboard, which was timed to appear during the Toronto International film festival where the movie premiered, brought to life the troubling questions on mass surveillance that Snowden’s revelations raised.
“It was interesting seeing people’s reactions” said Jon Friar, creative director at DentsuBos. ” Some felt violated, some terriefied, and some even praised it as the creepiest thing ever.  Funnily, almost all looked around to see if there were other cameras spying on them.  Which in itself is telling.”
[youtube width=”300px” height=”200px”]sn7vtLlIJUg[/youtube]
Via: Adweek

Snickers Freaks Out People With Funny Digital Billboard

During this year’s Super Bowl, Snickers and BBDO N.Y. tapped Willem Dafoe for an installment of the “You’re Not You When You’re Hungry” campaign, in which the actor stepped into the shoes and dress of Marilyn Monroe in the iconic scene from “The Seven-Year Itch,” in which she stood above a subway grate, skirt blowing up wildly and exposing her gams.
In honor of Marilyn Monroe’s 90th birthday, Snickers reversed the plot of the spot in a digital billboard in New York, which flashed the original movie scene at passersby. With the help of facial recognition technology, the display was able to detect those who stared at Monroe’s sexy clip, and those who were ogling a little too intensely got a big surprise.
Video below:
[youtube width=”300px” height=”200px”]JjCVR6XDn1E[/youtube]
Via: Creativity 

Johnny Depp Surprises Fans as he Dresses up as The Mad Hatter for Interactive Disneyland Billboard

The ‘Alice Through the Looking Glass’ star sprinkled magic throughout the Happiest Place on Earth ahead of the film’s May 27 nationwide release.

Disneyland visitors got an extra sprinkle of magical fairy dust during their visit to the Southern California amusement park.
In advance of the May 27 nationwide release of Alice Through the Looking Glass, star Johnny Depp surprised Anaheim parkgoers while dressed in his Mad Hatter costume, complete with blue eyeshadow, curly red wig and orange hat.
While looking at what appeared to be digitized mirrors of Depp’s face, patrons throughout the Disney resort watched in amazement as he live-streamed on the billboards in character, both speaking and waving to gathering onlookers in real-time from a nearby studio space.
“Hi! May I fit you for a hat?” Depp is seen asking a young girl. “You have a wonderful cranium. Someone pick her up!” he continues as the young girl is raised close to Depp’s face on the screen.
The Linda Woolverton-written film, helmed by James Bobin, stars an array of A-list actors, including Anne Hathaway, Mia Wasikowska, Matt Lucas, Rhys Ifans, Helena Bonham Carter and Sacha Baron Cohen.
Video below:
[youtube width=”300px” height=”200px”]Mo83rqYoAeU[/youtube]
Via: The Hollywood Reporter 

Action Shots for Allegiant go Beyond the Wall

For the third installment in the blockbuster Divergent series franchise, eOne Films ran a promotion in Dundrum Centre with Spin 1038 where people were able to recreate the film poster by participating in a climbing challenge, specifically scaling a vertical wall with a rope. The whole activation was amplified by an outside broadcast of Spin Hits in the Centre. From over 170 pictures posted to Spin’s Facebook page, four winners were selected, which PML then coordinated with Exterion Media to be displayed in rotation on dPods.
Shauna McCafferty of ZenithOptimedia gives some background on the strategy and genesis of the multi-media campaign “We were challenged with Allegiant as the primary target audience is 15-24s and this age group is consuming less and less traditional media. We wanted to target them in a more memorable and engaging way by encouraging sharing of Allegiant content on their own social platforms to influence their friends and peers.”
allient

McDonald's Dance Off to a Flyer

McDonald’s Free Breakfast Friday returned on February 26th. The countrywide promotion saw thousands of hot breakfasts given out completely free of charge. All 89 branches of the food chain in Ireland gave customers the option of a free Sausage and Egg McMuffin or a free Bacon and Egg McMuffin ’till 10am. To build excitement in the week leading up Eclipse Media incorporated a special interactive screen within an Adshel 6 Sheet on South Great Georges St. Software by Cawley Nea\TBWA enabled passersby to have a photo taken of themselves and then transposed via faceshift to a groovy animated dancer. There was then the option of sharing their video on McDonald’s Facebook page. The OOH campaign was planned by Mediaworks and Source ooh.
“Free Breakfast Friday is all about rewarding our customers and delighting them with something unexpected. This site allowed us to build excitement and a sense of urgency in the run up to the event. We were delighted to support our national Outdoor campaign with this innovation. The customer experience and the extended reach through social sharing certainly heightened Free Breakfast Friday’s impact and ultimate success.” Gill Blake-Swift, Senior Brand Manager at McDonald’s.
Video Below:
[youtube width=”300px” height=”200px”]W0vzl_Fa6QQ[/youtube]

Buxton Water Creates Marathon 'Lane of Heroes'

On Sunday the 24th May Buxton Water hosted a ‘Lane of Heroes’ at the London Marathon, an 80-meter private track where runners were able to complete a portion of the race with their loved ones. Friends and family nominated their heroes to get a chance to run down the lane whilst their supporters were given access to the lane to show their support and engage with the runners. These runners had their photo taken to show off their ‘let’s do this’ spirit and these. Pictures were then published on Twitter, Instagram and also displayed across DOOH in underground stations near the marathon route, and on three large digital sites across London. The content was also sent to the runners post event for them to share on their own channels.
Liveposter Buxton Wave Marathon 2016 large-102_UGC
buxton
marthon
 

Vans Celebrates 50 years with OOH Domination

Late last year Vizeum were briefed on their SS16 campaign which was centred around their the 50th Anniversary of VANS. The role of OOH was essentially to deliver unmissable impact within London & Manchester whilst also achieving  a high level of citywide coverage. As we had a relatively limited budget it was key for us to be efficient & tactile with media choices.
pic1
Vizeum’s response to the brief was to take over culture hubs & landmarks alongside a wider coverage piece. To activate this we delivered impact by fully dominating Old Street Station & completely wrapping the iconic New Bus for London. To drive cover we dominated nearly all the digital screens within Manchester city centre & booked new bus for London Supersides.
pic2
One of key learnings from our work on the AW15 campaign was that if we were to looking to plan non-conventional formats we needed to involve the creative agency in the early stages of planning. By ensuring this was implemented this time around the campaign was executed spectacularly leaving the client absolutely thrilled to the point where we even got a shout out from the VANS Vice-President himself.
pic4

Billboard's Targets Specific Car Marques

There is a billboard along a highway west of Chicago that is just as smart as any online ad, if not smarter. Motorists behind the wheels of a Toyota Camry, Nissan Altima, Hyundai Sonata or Ford Fusion might even get the feeling that they are being watched. They’d be right.
The sign has “eyes” that belong to General Motors, part of an outdoor campaign using cameras on billboards to identify passing vehicles by their grilles. When Camrys, Altimas, Sonatas and Fusions go by, the system tells a digital billboard 1,000 feet down the road just what to tell drivers about why their cars are inferior to GM’s Chevy Malibu. Some will learn, for example, that the Malibu has “more available safety features than your Hyundai Sonata.”
“Their branding is to ‘Find New Roads’ and they really challenged us to find new roads with out-of-home and push the envelope,” said Helma Larkin, CEO of Dentsu Aegis-owned Posterscope USA, which created the effort in partnership with outdoor ad company Lamar Advertising as well as Carat and Commonwealth McCann.
The campaign, also rolling out in Dallas and New Jersey, exemplifies just one way that technology is fueling a renaissance in out-of-home advertising. Marketers are linking online data to digital billboards, producing ads that bridge the digital and real worlds. And audience-measurement techniques relying on mobile devices are giving brands a better grasp on what types of people encounter their signs every day. As a result, out-of-home advertising is drawing a steady stream of marketing dollars even as other forms of traditional advertising lose ground to digital. It doesn’t hurt that consumers are encountering more signs and out-of-home video while online ads and TV commercials get easier to avoid.
Via: Advertising Age

Storm launches Storm Mancunian Junction

Launching today, Clear Channel’s super premium digital brand, Storm, has unveiled their latest site, Storm Mancunian Junction. Situated on Mancunian Way in Manchester, close to Manchester Piccadilly train station, Storm Mancunian Junction is the twenty-second site in Storm’s expanding portfolio and a landmark Out of Home site in the North West; incorporating state-of-the-art screen technologies with the architectural style associated with Storm sites.
Storm Mancunian Junction features a unique design inspired by Antony Gormley’s famous Angel of the North sculpture, using Corten steel which will gradually weather over time, transforming the site to complement its urban environment. The site also features striking lighting capabilities and Storm’s signature digital nameplates – allowing brands to take total ownership.
Storm Mancunian Junction, which is the first of three new Storm sites coming soon to Manchester, is Storm’s third site outside of London – where Clear Channel’s premium brand is Number 1 in large format super premium digital. The third landscape site to join Storm’s portfolio, Storm Mancunian Junction is the latest in Storm’s nationwide expansion which has also seen the recent launch of Storm Towers Liverpool in the North East. This forms part of Clear Channel’s wider digital transformation project and will see a Storm presence in 10 of the UK’s biggest cities by the end of 2016.
Aimee McKay, Managing Director at Storm, said: “We’re extremely excited to be launching Storm Mancunian Junction – the first of three brand new Storm sites coming soon to Manchester. Manchester is one of the UK’s key cities, and this unique site design creates huge impact and stand-out for advertisers, delivering Fame on Demand on one of the city’s busiest commuter routes.”

Snapchat Is Running Billboard Ads That Only Its Users Will Understand

Snapchat has been running 50 static billboard ads that cleverly wink and nod at its users in several cities.

In each case, the ephemeral app’s main image for the roadside billboards represents a geofilter for that specific area. (Geofilters allow Snapchatters to overlay a graphic on their photos, transforming such images with more color while letting users share their location with followers.) The billboards do not include the Snapchat logo, making them sneakily fun for users in those cities, as non-users will be left in the dark. The creative in each instance is the work of Snapchat users via the platform’s Community Geofilters.

The hyper-local promos highlight the aesthetic of the following locales: New York’s Meatpacking District and SoHo neighborhood, the Mission District and Fisherman’s Wharf in San Francisco, Palm Springs, Calif., Chicago proper and its Lincoln Park neighborhood, Phoenix, Detroit, Boston, Miami, Portland, Toronto, Montreal and Arlington, Texas. For instance, Palm Springs’ sign and geofilter creative entails—what else?—palm trees, while Boston’s utilizes a depiction of Beantown’s Longfellow Bridge. (Courtesy of Snapchat, see examples below.)

Later this month, similarly styled examples will be seen in additional Canadian cities and in the U.K.

The campaign was concocted in-house, with MediaVest handling the out-of-home purchases, per Business Insider, which first reported the development. Adweek later confirmed the details with Snapchat.

The Santa Monica, Calif.-based tech company also ran billboards last fall as well as in Las Vegas during CES in January.

SC-SF-mission-01-2016sc-sf-fishermans-01-2016

sc-Phoenix-01-2016sc-nyc-soho-01-2016

sc-nyc-meatpacking-01-2016sc-Chicago-01-2016

sc-boston-01-2016sc-arlington-01-2016

Via: adweek