New York Subway Comes to Life with Interactive Digital Signage Wall

For the dog lovers amongst us, dog food brand Beneful turned a New York subway into an interactive dog park using a 64-foot interactive motion-tracking digital billboard.  The animated dogs followed commuters as they passed, enticing them to stop for a game of virtual fetch.  The campaign then went one step further allowing, via the use of social media, participants to customise the dog of their choosing and to share on Facebook.
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Via: digital signage today