Ikea serves breakfast in bed (in trendy shoreditch)

Swedish retailer IKEA wants to serve Londoners breakfast in its beds.
Starting later this month, IKEA is opening a pop-up cafe in London’s trendy Shoreditch area, serving “traditional Swedish breakfasts and offering siestas in a range of their most comfortable beds,” the company said.
People can book a bed for a 45-minute slot 7 a.m. and noon to “relax in a single or double bed where they will be served by specially trained waiting staff and sleep specialists,” IKEA said. Then, from noon to 3 p.m., the beds will be available for naps.
IKEA said diners can choose pillows from a menu “designed to match the pillow you have in your home and combine the best bits about eating out with those of lazy Sunday lie-ins.”
The cafe will be open to the public from May 18 to 20. Booking a bed is free, but the beds themselves won’t be directly for sale at the cafe.
Inviting customers to eat on its beds may sound like a strange idea, but it’s not too far-fetched for Ikea, which famously allows customers to nap in its stores.
Ikea is running the pop-up shop from May 18 to May 20 in Shoreditch.
Via: The Wall Street Journal