Posterscope host Let's get Ready to Rumble at Advertising Week Europe

‘Let’s get Ready to Rumble’ was a one-off battle-of-the-brands event hosted by Posterscope to find the creative agency best able to exploit mobile & digital OOH media, fully realising the power and potential to target consumers out of the home. Three agencies, VCCP, Adam&Eve/DDB and M&C Saatchi were fully briefed and on the day had ten minutes to pitch their creative digital-out-of-home ideas for the client brand of their choice….and it was the audience that decided the winner.
Adam & Eve/DDB were the eventual winner and were awarded £100,000 of outdoor space from Posterscope.
Richard Brim, the executive creative director at the agency, presented a campaign to help raise £25,000 for a new wheelchair for a young girl, Laya Zenonos (the daughter of Antony, who works in the IT department at Adam & Eve/DDB.), who has Spinal Muscular Atrophy Type 1.

Brim’s campaign asks people to tweet about the cause. The Posterscope screens around London will display an image of Laya on a Twitter bird moving across the screen as the number of tweets increase.

People walking past the screens will be prompted to tweet, once they do so a bird will appear on the screen. They will not be asked for a donation.

Once Zenonos moves across the whole screen an ad will appear from John Lewis or Virgin Atlantic, as Adam & Eve/DDB will sell the space back to the brands. Zenonos will move across different screens around the City.

Brim’s idea won an audience vote during the session, which was chaired by Claire Beale, Campaign’s global editor-in-chief.

Jim Thornton, the creative director at VCCP, won £25,000 from Posterscope for his campaign to raise money for the Defence National Rehabilitation Centre. His campaign features an image of a soldier running in a battlefield when an explosion occurs. The people surrounding the poster will get a text that explains the injuries they would receive if they were in the battlefield. The end of the text encourages them to donate £5.

Also presenting during the session was Dave Bedwood, a creative director at M&C Saatchi.

 To read more:

Why It’s A Good Idea To Go To This #AWEurope £100k Giveaway By Doug Zanger, Director of Social and Marketing of Advertising Week Europe

Doug Zanger, Director of Social and Marketing of Advertising Week Europe,  comments on Posterscope’s ‘Let’s Get Ready to Rumble’ session at Advertsing Week Europe.
“OK, so I’ll admit that the headline on this is a bit deceiving. It’s actually not link bait (yeah right, Doug) — but just hear me out a bit.

First off, this is a cool thing that Posterscope is doing. Essentially, they are pitting three top London agencies to compete for £100k of out-of-home space. This competition includes adam&eveDDB, M&C Saatchi and VCCP. They will give their pitches to not just the fantastic Claire Beale, Editor-in-chief of Campaign — but to the entire audience. Each agency has a whopping 10 minutes to pitch and we will all decide who walks away with the (OOH) loot.
What’s really interesting to me is that this is an excellent way to see how pitches, especially under this amount of pressure and with so much at stake, are done. Most of us are in positions now where we are either 1) directly involved in pitches or 2) could continue to learn how pitching skills could be most beneficial for the work we do. I know that I’ve watched pitches in the past where I’ve taken literal and mental notes. I’ve seen what works and what not to do. All of that has been filed away for those times when I need to make certain points or pitch an idea to the team.
In fact, I just got done voicing this book on pitching for a friend, and I can’t tell you how nice it is to glean some real wisdom and perspective from those who are in the trenches day in and day out. What’s great about this event from Posterscope is that we’ll all be able to see this interesting microcosm of preparation, execution and the ability to adjust on the fly. Something always seems to happen in a pitch, no matter how prepared we are — and just seeing how it can all come together, even in the face of adverse moments, is quite useful.
The other thing here is that these three agencies are really, really good. I have a feeling that more than a few of us may purloin an idea or two (or 10) and sort out how it might be of benefit to the work that we all do. That’s not to say we’ll flat-out steal the ideas, but it might very well give us all some additional inspiration and allow us to think a little differently about OOH and digital.
Sure, someone in the crowd isn’t winning £100k, but we will all walk out of there with something just as, if not more, valuable. Think about it, when it comes time for our own pitches, we can be confident in knowing that we are pulling from resources that can get deals and ideas closed.
And that could very well be worth that £100k — and then some”
Let’s Get Ready To Rumble! £100k Giveaway! presented by Posterscope is Monday, 23 March at 10:30AM on the YouTube Stage at #AWEurope.
Via: Advertising Week Social Club