Posterscope celebrate Gold win at the DMA Awards

Posterscope celebrated another award win at the DMAs last night, collecting a Gold trophy for work with Vizeum on VERY/ Shop Direct’s “A VERY dynamic Black Friday.”
The DMAs are a body for the digital marketing community and celebrate the best in strategy, creativity and results, rewarding the best campaigns.
To see the full list of winners, click here.

Posterscope China scoop Outstanding Contribution Award at the Beijing Advertising Association Awards.

This was the 100 th year anniversary of the development of the advertising industry association in Beijing and Posterscope were recognised for their professional conduct and significant contribution to the OOH industry over the past +30 years.
Upon announcing the award, the judges referred to many milestones in the businesses history and recognised their commitment to data, technology, planning and creativity as well as their professional approach to business and the industry in general.
Numerous campaigns were cited as examples of Posterscope’s ability to push the boundaries.
This included their 2004 work for Adidas which was the first interactive campaign in the city, their integrated and complex work for the Torch relay campaign at the 2008 Olympics and their 2014 3D projection work for BMW which won a number of awards that year including Campaign’s Digital Media Award and the Individual.
Congratulations to the team!

Posterscope Germany shortlisted for 3 'Best Media Strategy' awards at the PlakaDiva 2017

Posterscope Germany are excited to announce they have been shortlisted for 3 awards at the PlakaDiva 2017.
From a total of nine submissions, three have made it to through to the final judging stages in the “Best Media Strategy” category. With only 5 campaigns in the category, Posterscope Germany have their fingers crossed for a good result at the awards ceremony, which takes place today (29th March) in Dusseldorf.
The 3 shortlisted campaigns are:
C&A with Christmas (in conjuction with Carat and Amnet)
Eckes- Granini with Sunny Views (in conjunction with HMS Group)
Ferrero with Your face on Kinder chocolate (in conjunction with Vizeum)
To view the full shortlist, please click here.

Primesight wins Outdoor Sales Team of the Year for the second year running

For the second year running,  Primesight was awarded Outdoor Sales Team of the year at the Campaign Media awards. This was on the back of last week’s Media Brand of the Year win at the Media Week Awards
The Award recognised Primesight’s outstanding achievements including winning the Manchester Airports Group contract, strong emphasis on collaboration and innovation, continued thought leadership, and perhaps most importantly their commercial success.
Signature Outdoor and Exterion Media were shortlisted in the category.

Posterscope Nigeria wins at the 2016 OAAN Poster Awards

Posterscope Nigeria has won the 2016 OAAN Poster Award for the Best OOH Execution in the FMCG Category for its work for P&G’s Safeguard.. The OAAN Poster Awards, held in Lagos this month, is now in its 10th edition is an initiative of the Outdoor Advertising Association of Nigeria (OAAN) aimed at celebrating individuals and agencies that have made outstanding contribution to the industry in the past year.

Posterscope’s Global President Annie Rickard awarded FEPE Leadership Award

Today, at the 57th FEPE congress in Barcelona, Posterscope’s Global President Annie Rickard was awarded the Leadership award.
The award was for her work in transforming a UK poster specialist into a major global force in all aspects of OOH. Posterscope is now owned by Dentsu Aegis.
FEPE International is a worldwide association of outdoor advertising companies. It engages in worldwide lobbying for outdoor advertising: with authorities, international organizations, political opinion formers and the communication media.
The organisation plays a lead role in the standardisation of labels for outdoor advertising research data. FEPE International advocates freedom in communication and actively opposes advertising bans and statutory restrictions on the freedom of communication.
The FEPE congress is a global annual outdoor advertising conference with professional speakers from both the OOH and wider advertising industry.
For more information on FEPE click here

Posterscope Awarded IPA Excellence in Professional Development

To achieve the IPA CPD Gold accreditation, agencies were required to write a paper which demonstrated the effectiveness of their training and development programme on their business success. Their submissions revealed that they take a holistic approach to professional development regardless of the size of the available budget and that they show creativity in building an energetic learning culture, in support of real business objectives. The agencies also provided clear evidence that CPD practice is not merely an add-on to operations but lies at the heart of their business, fuelling commercial success.
Says Sarah Ellis, Chair of Judges and  Head of Marketing Strategy, Sainsbury’s, This year a record-breaking 41 agencies have been awarded CPD Gold. The diversity, creativity and commitment of agencies to CPD is inspiring. The judges were particularly impressed with how CPD is now part of the DNA of so many agencies and inextricably linked to achieving their business goals. Congratulations to all the fantastic winners!”
Says Patrick Mills, Director of Professional Development, IPA, “More submissions and more Gold standard awards than ever before is good news for our industry.  CPD is now well established among our membership and recognised as a powerful tool in growing agency businesses: aiding client retention, staff retention, savings on recruitment costs and better pitch conversion.”
The IPA’s CPD programme offers inspirational career development and training through engaging and effective courses and award-winning qualifications, ensuring agency practitioners’ skills match their clients’ needs.
Individual citations for the CPD Gold accredited agencies from the judging panel inlcude:
Posterscope provided a shining example of what CPD is all about. With excellent content that offers a vast array of learning opportunities, the CPD programme is firmly rooted in the specific aims of the agency. The results are outstanding and are a credit to the thought and dedication of the CPD team.
Amplifi have a considered and structured approach to learning and development that is driving results. They have a well thought through strategic development plan and excellent demonstration of progress and results. Efficiency is clearly a significant driver for the media industry and they have applied the same rigour and discipline to their training and development.
Carat’s submission showed a wealth of development opportunities for their staff and a stunning investment in managers and leaders of all kinds. There were many excellent CPD ideas that were new to the judges.
iProspect is an agency that takes CPD seriously, and has produced some innovative ways for staff to access learning. Their submission showed encouragement for everyone in the agency to continue learning and showed good use of DAN group resources.
Isobar clearly identified what it needs to do and has developed a coherent CPD strategy to achieve its aims. The impressive plan to make the whole agency “pitch fit” has paid off.
This is a solid submission from mcgarrybowen as it builds on last year’s submission. The drive they showed for retention of key talent is tangible, as was the desire for increased business and craft skills.
Starcom MediaVest Group
Starcom MediaVest Groupdelivers a comprehensive and practical CPD programme that is intended to achieve the retention and progression of talent throughout the agency. Their submission showed there is innovation and a drive for continuous improvement running through the submission, which seeks to address the challenges of inspiring and retaining talent at all levels.
Vizeum’s CPD programme is thoroughly rooted in the strategic aims of the agency and extremely well implemented. Their submission showed the variety of initiatives on offer is vast and the amount of involvement from all corners of the agency is very impressive.
Find out more about Gold CPD accreditation here.

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