The selected artists of #TheUltimateCanvas have been chosen

The selected artists of Primesight and Talenthouse’s creative initiative #TheUltimateCanvas have been chosen, with their artwork set to be displayed on billboards at prime locations nationwide.
Primesight launched #TheUltimateCanvas with Talenthouse, a creative collaboration platform and community of artists across art, design, fashion, film, and music, to give creatives around the world the chance to see their designs brought to life across Primesight’s 400-square-foot canvasses seen by thousands of people every day.
The original designs of five artists were handpicked by a panel of judges from the advertising and media industries. The selected artists’ designs will be showcased for two weeks on out-of-home (OOH) owner Primesight’s 96-sheet billboards, the UK’s largest OOH format, at five sites across London, Birmingham, Manchester, Glasgow and Bristol.
The selected artists are: Victor Figuerola from Zaragoza, Spain; James Keefe, Leeds, UK; Sophie Moates, Norwich, UK; Taravat Niki, Rasht, Iran; and Julie Potter, County Sligo, Ireland. A sixth design by Aya Kitano, Kokubunji, Japan, also received the Popular Choice Award for the most-shared design across social media.
Chris Forrester, Managing Director of Primesight, said: “#TheUltimateCanvas creative invite has highlighted the creativity and scale achieved by outdoor advertising. We have been overwhelmed with the number and quality of creativity submitted through our partnership with Talenthouse and have chosen selected artists from across the world to have their artwork displayed across the UK’s biggest cities on OOH’s most striking sites.”
Paul Sambrook, Business Development and Marketing Director at Rapport and one of #TheUltimateCanvas judges, said: “There was some wonderful creative work but there were two common denominators in the five that I picked: the simplicity of the design and the fact that it made me feel something.The most effective advertising creates an emotional response and either builds or refreshes existing memory structures. But at its simplest level, advertising needs to get noticed. All five of these designs achieved that, taking full advantage of the impact offered by a 96-sheet canvas.”
Commenting on the selected artists’ work, Maya Bogle, Co-Founder of Talenthouse, said: “Talenthouse is determined to provide a home for creatives from all disciplines around the globe. This partnership perfectly demonstrates how we can provide a huge platform for  creatives to have their work seen by a mass audience using opportunities that empower and reward.”

British Artists Share Their Inspiration with Black Cab Passengers

Easyart, Posterscope and Verifone Media (a division of Verifone) have launched a campaign to promote up-and-coming British artists through interviews to be screened in thousands of London black cabs.
The series of 60 second films kicked off with “Dead Man’s Patterns” featuring the award-winning London artist Hormazd Narielwalla who uses old Savile Row tailors’ patterns to create his art and is followed by a film about Sussex artist Kelly Hall and her retro prints celebrating the British Isles. The campaign will run until the end of May. The project will not only offer interesting and engaging content for cab passengers, but also provide a springboard for up-and-coming artists.
The partnership came about following last summer’s Art Everywhere poster project where an exclusive digital artwork by Antony Gormley was shown on Verifone Media’s screens in the back of black cabs to promote the outdoor exhibition. As a sponsor of the exhibition, Easyart continued to work with Posterscope and develop this new project with Verifone Media.
Adam Cherry at Posterscope comments, “This is a fantastic partnership combining both tailor-made content and advertising to ultimately drive sales for Easyart. Verifone’s screen network is a perfect fit for the upmarket, art-loving audience we are targeting.”
The new campaign aims to further develop the content and advertising model available in over 2000 black cabs through Verifone Media. The campaign is designed to generate data through detailed online and mobile tracking. Daemon Brown at Verifone Media says, “Young artists are the perfect test case as limited awareness and search volume currently exists for them, so a response is easy to track. Easyart is very data driven and will be tracking responses in great detail to continuously optimise the campaign. In addition, it’s exciting that we are supporting British artists and showing beautiful and inspiring content to cab passengers.”
Posterscope’s proprietary consumer insight study, OCS,  shows that black cab passengers are the perfect demographic for cultural and artistic subjects; they are an affluent audience that is culturally interested and highly engaged. Gyr King at Easyart comments, “We love the fact that we’re able to showcase artists we are excited about in this way. It’s not easy for young artists to catch a break these days and to generate over a million impressions a month from a 60 second interview to a prime audience could change the trajectory of their career.”
The campaign will run for six months featuring different artists. The content piece works to engage the viewer and make a subtle connection between brand and subject and is then followed up with product ads to re-assert the brand name and make that commercial leap in the minds of the consumer. By combining interesting content with traditional ad formats, Easyart hopes to show how interest, and ultimately, sales in that brand and individual artists, can be impacted.