Louvre Abu Dhabi uses billboards and radio to give highway gallery tours

On Nov. 11, the Louvre Abu Dhabi opened its doors. It calls itself the first “universal museum in the Arab world,” exhibiting art from a globalized perspective.
But the United Arab Emirates doesn’t really have a strong museum-going culture. Thus was conceived this insight: If traffic won’t come to the art, why not bring art to the traffic?
For U.A.E. Innovation month, the museum launched the “Highway Gallery.” Created by TBWA\RAAD (in partnership with the Abu Dhabi Media Company, Radio 1 FM, Classic FM and Emarat FM), the idea is simple: Use billboards to showcase 10 major works alongside the EE/11 Sheikh Zayed highway, which goes from Dubai to Abu Dhabi and supports over 12,000 commuters daily.
Through March 14, the “world’s first and only radio-guided highway gallery” stretches across about 62 miles of road. Upon approaching the billboards, drivers tuned to 100.5 FM, 91.6 FM or 95.8 FM will find their music interrupted by a museum audio guide—whose crystal-clear sound is reinforced by an FM jammer powered by solar panels.
Each story lasts about 30 seconds. (Insert speed-demon joke here.)

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“This exhibition puts Abu Dhabi on the map of global innovations that underpin its axes of art, culture and information, in alignment with the national strategy that aims to position the U.A.E. among the most innovative countries in the world over the next seven years,” says Her Excellency Noura Al Kaabi, who is also Minister of Culture and Knowledge Development and the chair of Abu Dhabi Media.
“We built an advanced platform that provides the public with a variety of categories and interests, by providing them with rich and diverse content that contributes to our mission in transferring culture and knowledge, allowing the community to benefit from the technological development integrated in the U.A.E.’s media and cultural sectors.”
Renaissance paintings include Edouard Manet’s The Fife Player and Van Gogh’s 1887 Self Portrait, both on loan from the Musée d’Orsay, as well as Leonardo da Vinci’s La Belle Ferronière from the Musée du Louvre (see the image at the top of this story).
Ancient masterpieces include the Mari-Cha lion, an Islamic work from the Mediterranean; a coin inspired by Alexander the Great and found in the country, loaned to the Louvre Abu Dhabi by the Al Ain Museum; an 8,000-year-old two-headed statue, among the oldest monumental statues in human history, on loan from Jordan’s Department of Antiquities; and an Egyptian sarcophagus of Princess Henuttawy, shown below.

But there are also a number of modernist works on show at the Louvre Abu Dhabi. On the Highway Gallery you’ll find Gilbert Stuart’s portrait of George Washington, not to mention Osman Hamdi Bey’s Young Emir Studying and Piet Mondrian’s Composition with Blue, Red, Yellow and Black.
Below is Bey’s work, and Mondrian’s a few paragraphs down.

“Highlighting some of the museum’s iconic masterpieces through a unique audio-visual experience, Louvre Abu Dhabi’s Highway Gallery makes art and culture accessible to people, beyond the museum’s walls,” says His Excellency Mohamed Khalifa Al Mubarak, chairman of the Department of Culture and Tourism for Abu Dhabi. “Bringing to life these few but captivating stories from the museum, we hope the Gallery stimulates imaginations and offers new ways to enjoy art.”

Alongside the Highway Gallery, the Louvre Abu Dhabi is launching a public program that enables residents and visitors to access art through various cultural experiences. Events in March and April include a Korean puppet show for children, a Bach solo interpreted by cellist Sonia Wider-Atherton with dancer Shantala Shivalingapp, and a recital of Swayambhu and South African dances by Via Sophiatown.
The museum is also planning to present four special exhibits per year in partnership with Agence France-Muséums and other French museum partners, part of a 15-year intergovernmental agreement between the Government of Abu Dhabi and France.
Via: Ad Week

Museum undergoing refurbishment uses augmented reality billboards to showcase art so public don't miss out

Up until recently, the Museum of Contemporary Art in Belgrade (MoCAB) had been closed to the public since 2007, due to reconstruction of the main exhibition building, which created a wave of public discontent.
In order to increase public sentiment, we launched free augmented reality app “msu ARt”, turning billboards, posters, and print ads in 15 Serbian cities into works of art from distinguished MoCAB collections. To make the world’s largest virtual exhibition of all time and art available to almost every citizen, we gathered the biggest Serbian advertisers: Telekom Serbia, Ahold Delhaize, Halkbank, Bambi, Coca-Cola, Schweppes, Fanta, BMW, Honda, Mini, Tommy Hilfiger, Replay, Diesel, Liu Jo, and Raiffeisen bank.
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Via: Guerilla Blog

Origami Installation Highlights What People Are Saving For

Online banking system,, recently partnered with Ross Symons (an origami artist) to get members of the public talking about what they are saving for.
The large origami installation on London’s South Bank, drew in the crowds for Symons to then interview – watch the video below.
If you watched the video you’d know that answers varied from holidays to horses to Italian cars. Symons then briefly steps away and creates a piece of origami based on their answer from a bank note, pretty neat hey!
The 1000 origami cranes that made up the installation were made by children in Africa in partnership with a non-profit organization, Origami for Africa, which teaches children the art of origami and the value of pocket money and saving (not sure if this means they were paid or not). The paper cranes were then flown to London to create the eye-catching installation.

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Secret Miniature Rooms Hidden In Milan’s Manholes

What’s better than stumbling upon a secret space? We all like to discover hidden rooms, don’t we? Italian artistBiancoshock’s latest project taps into this curiosity.
Borderlife is a street art intervention by Biancoshock in which three abandoned manholes in Milan’s Lodi district have been transformed into miniature dwellings. The three domestic settings are located in maintenance vaults and hidden underneath heavy metal doors. Each miniature dwelling offers a different domestic space — a shower including a clean towel, a kitchen with all necessary cookware, and a hallway completed with a classical painting.
The motivation for Biancoshock’s project goes even deeper than the manholes. With Borderlife the street artist wants to make us aware about the distressing living conditions of many fellow humans who are forced to live in confined spaces, especially manholes. He got his inspiration from the reportedly hundreds of people that are occupying manholes and sewer systems in the Romanian capital Bucharest.
Although Borderlife may look like an innocent, fun intervention, its message is a strong one. As Biancoshock stresses, “if some problems cannot be avoided, make them comfortable.”
Via: Pop Up City

French Alps Transformed into House of Stark Insignia

To promote the new season of hit TV series, Game of Thrones, Sky Atlantic enlisted snow artist Simon Beck to create the Stark family’s insignia on the French Alps.
Taking more than 13 hours and 64,800 steps, the artwork shows House of Stark’s wolf insignia and below the show’s famous tagline ‘winter is coming’. If you aren’t a fan of Games of Thrones, the Stark family ruled the chilly north and kept giant wolves as pets – it should make a bit more sense now!
Zai Bennett, director of Sky Atlantic, said: “Set in the alpine snow, having taken over 13 hours and covering 32.5 kilometres, Simon Beck’s amazing Stark sigil from Game of Thrones is the perfect tribute to a truly epic TV show.”
The artwork is truly spectacular and is just one of many PR stunts the network has done to promote the hit series.
The first episode of Games of Thrones season six will be shown on Sky Atlantic at 2am on 25 April – the same time that it airs in the US.
Video below:
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Via: PR Examples 

JC Decaux's "Take a View" Returns

Those travelling via London Waterloo are being treated to a stunning visual display of 150 photographs from this year’s Landscape Photographer of the Year competition.
For the second year running, the mezzanine level has had its very own ‘Take a View’ gallery installed so that commuters visiting the UK’s busiest rail station will have the chance to view the winning entries via display stands and digital screens, including JCDecaux’s digital 6-sheets and Motion@Waterloo.
Renowned landscape photographer, Charlie Waite, who founded the Landscape Photographer of the Year competition back in 2006 said: “The support and professionalism of JCDecaux’s design and production teams has been outstanding. The time schedule for our exhibition this year was unavoidably tight but we never doubted that it would be met.
“We totally rely on their expertise, which is invaluable when installing displays within such crowded public areas as London Waterloo – the busiest station in the country”.
The exhibition, in association with VisitBritain and the ‘Countryside is GREAT’ campaign, will run until 7th February 2016.

A Stunning Art Installation Built With 6000 Bulbs To Resemble A Life-Sized Cloud

Inspired by the origins of light and the beautiful night skies of Alberta, Calgary-based creatives Caitlyn R.C. Brown and Wayne Garrett came together to create CLOUD, a spectacular art installation resembling a life-sized cloud built from 6000 incandescent light bulbs and 1500 lbs of steel.
Built in time for the eight-hour Nuit Blanche Calgary exhibition, Brown and Garrett removed the traditional ‘Please Do Not Touch’ rule maintained by galleries, allowing guests to freely linger beneath the raincloud and pull on their chains to power up the bulbs to create an immersive and beautiful experience for both participants and onlookers.
Check out images of the stunning installation that has traveled across the globe to countries like Russia, Israel and Singapore, and find out more about it here.
Via: Design Taxi

Primesight launches #TheUltimateCanvas for the creative community

Primesight has partnered with Talenthouse, the creative collaboration platform and community of artists across art, design, fashion, film, photography and music, to offer the world’s creative community the chance to showcase their artwork on coveted media space in the UK’s biggest cities.
#TheUltimateCanvas will see artists, designers, illustrators and photographers go head-to-head to create original artwork for Primesight’s 96-sheet billboards, the largest of the out-of-home formats.
Five selected artists will be chosen and each will be showcased in one of five sites across London, Birmingham, Manchester, Glasgow and Bristol. A panel of judges from the advertising and media industries will make a decision on the best designs by the end of May. The panel includes Andy Tilley (CSO, Talon OOH), Mel Harvey (Creative Lead, Saatchi Masius), Nicola Thompson (Director of Media, Estée Lauder), Glen Wilson (Managing Director, Posterscope), Richard Jacobs (Marketing Director, Kinetic), Paul Sambrook (Business Development and Marketing Director, Rapport), Mark Craze (Chairman, OMC) and Chris Forrester (Managing Director, Primesight).
Selected artists will have their designs seen by thousands of people every day for a period of two weeks. In addition, all artwork will be showcased in a global gallery amplified across Facebook, Twitter and Pinterest under the #TheUltimateCanvas.
Primesight is encouraging creatives around the world to take full advantage of the panoramic format and arresting visual impact of the 96-sheet, which is 40 foot long by 10 feet high – though the open nature of the competition will offer creatives complete freedom when it comes to their design.

Chris Forrester, Managing Director at Primesight, said:

“#TheUltimateCanvas is an exciting opportunity for experienced or fledgling designers after a challenge. Our 96-sheets have the ability to make a statement like no other classic poster site – and we’re looking forward to discovering beautiful, original artwork that will make entire cities stop in their tracks.”

Maya Bogle, Co-founder of Talenthouse, said:

“At Talenthouse we’re helping brands to open doors to the world’s creative communities where artists of all disciplines can have their work developed, supported, mentored and showcased in the most innovative ways. Advertising platforms like Primesight are taking an innovative approach to unlocking their story by partnering with Talenthouse.

Adidas Originals- Ode to the City

For the ‘Ode to the City’ campaign for Adidas Originals, Posterscope Russia and Carat placed giant Adidas Originals ZX Flux sneakers as art objects in Moscow and St. Petersburg.

Paddington Bear Trail Around London

Almost 60 years after he was first found at a London railway station, Paddington Bear is back on the streets of the capital – in the form of 50 statues of the fictional bear.

Designed by artists and celebrities they will later be auctioned to raise money for the NSPCC.
It all comes ahead of Paddington’s big screen debut later in November.
Via: BBC News