Beko creates 'aqua billboard' to highlight new dishwasher's reduced water usage

Beko produced one of the most efficient dishwashers to date and wanted to make sure that everybody knows about it.
To illustrate first hand the dishwasher’s reduced water usage, Beko created a billboard made from only from epoxy (a material which looks just like water once dried up) and placed it in one of Istanbul’s most popular squares. The amount of epoxy used contained exactly that of how much the dishwasher uses in one load, highlighting its efficiency.
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Via: Ads of the World