Recycled coats help provide 'Hood Houses' for Seoul's stray cats

Over the last decade in South Korea, the number of house cats kept as pets has steadily increased. At the same time the number of stray cats has also increased, but due to a lack of public awareness regarding animal homelessness, there is very little public support to help these animals.  To raise awareness, and promote positive interaction between people and homeless animals, Molly’s Pet Shop, an E-mart pet shop brand in South Korea first collected clothing donations from the public and local Goodwill stores. Then, the clothing was recycled and remade into portable cat shelters called Hood Houses. 2,000 Hood Houses were manufactured and given away to customers who voluntarily bought food for stray cats during a two-week period in December, 2017, at all Molly’s Pet Shop locations in South Korea.
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Animal shelter creates strokeable billboards to encourage adoption

Everything starts with a simple gesture.That was the basis for SPCA Geneva’s latest campaign. The first contact between an animal and its owner to-be is often the first gesture, which is the first stroke. On different billboards which were exposed in the biggest shopping center Balexert in Western Switzerland, the campaign shows a very new way to recreate this first encounter. The purpose of this campaign is also to invite people to meet pets in their refuge, during the SPCA’s Open Days in Geneva.
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