Creative Beer Ads Invite People to Have a Pint this Oktoberfest

To promote Calgary, Canada-based German restaurant WURST’s Oktoberfest event, local ad agency WAX created funny and creative ads by plastering giant posters of beer mugs onto trees and poles around the city.
To make them more realistic, they came with handles, making for great photo-taking opportunities for passers-by. Festival details listed on the bottom of the ads invited viewers to experience the festivity.
Via: Design Taxi

Mini Eiffel Tower Built To Celebrate Iconic Bistro Chairs

A mini-Eiffel Tower has been built to celebrate the joint 125th anniversary of the Eiffel Tower and the famous Parisian ‘bistro’ chairs made by Fermob.
The mini-Eiffel Tower stands 13 metres high and has been built using 324 of the iconic  chairs. The mini-me is located in spitting distance of Gustave Eiffel’s iconic tower on Champ De Mars and has been erected just in time for the busiest period of tourism within the French capital.
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Via: PR examples

10ft Cocktail Glasses Appear in NY and LA in Mad Men Promotion

Ahead of the final series of Mad Men – set to air in the US on Sunday, 13 April – two 10ft high cocktail glasses have appeared in New York and Los Angeles.
The PR stunt, devised by Attack! Marketing, pays homage to the boozy ways of Don Draper and co. and counts down to the Season 7 premiere.
As the premiere draws nearer, the contents of the 900 litre cocktail will steadily drain.
The Mad Men installations can be found in front of Madison Square Garden, and on the corner of Hollywood & Highland.
Via: The Drum

Animal Crates Appear in Paris to Celebrate Zoo's Opening

The agency Ubi Bene has come up with a fun way to advertise Paris Zoological Park, which will opens in April 2014.
The creatives placed open animal crates all around famous landmarks, creating the illusion that these animals are loose in the city. The opening date of the zoo was also printed on each crate.
Via: Design Taxi

Interactive Poster Lets Passers-By Peek Under Marilyn Monroe's Skirt

To promote the book, Marilyn: Intimate Exposures, agency Preuss und Preuss came up with an interactive poster that imitated the star’s most iconic pose.
Pasted on a street lamp, this poster was attached to a skirt that let passers-by lift it up if they were piqued by it. If they had a smart phone, they could scan the QR code to learn more about the book.
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Via: DesignTaxi

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