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Humanoids took over airport charging stations giving travellers a jolt

Picture this — you’ve arrived at the airport and are in a slight panic because your smartphone has 6% battery life left. You bolt to the free charging station scouting for an open outlet and notice a few of the plugs are already occupied — by humanoid ROBOTS?! No need to be alarmed folks… this was just a clever collaboration between Clear Channel Airports and Monster Media to engage travellers at Atlanta’s Hatfield-Jackson International Airport and get them excited for AMC’s drama series, “HUMANS.”
The experiential activation had actors pose as life-sized robots, appearing to “charge” alongside other devices. A digital display above the outlets ran scenes from the new show.
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Source: iheartbillboards / Clear Channel

Airlines Look to Beacons to Improve their Internet of Things Infrastructure

Aviation technology firm SITA reports in its latest Airline IT Trends Survey that 44% of airlines will leverage beacon technology to improve their services and connections with customers by 2018.
Most airlines currently use beacons in the check-in area, in transit zones and in certain areas of the airport where passengers gather. The most common use of beacon connections by airlines is to transmit flight and gate updates to customers through the airline’s app.
Other uses of beacon connections, less common today, will increase over the next three years, SITA projects. These include enhancements to way finding, information for baggage collection, estimated time to get to the gate, and offers on duty-free shopping.
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Projected growth of airline beacon applications. Source: SITA Airline IT Trends Survey 2015.
Of these possible applications, way finding finding will take the lead growing from 8% of airlines using beacons to enhance this feature to 57% of airlines doing so by 2018.
While aviation is still developing its Internet of Things (IoT) infrastructure, SITA believes it will mature quickly, increasing the amount of data available for airlines and airports to analyze.
As SITA reports in its 2015 survey, 86% of airlines believe the IoT will provide “clear benefits over the next three years.”
Only 16% of airlines are planning a major project in this area today, but up to 41% will make investments in Research and Development, says SITA.
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Miami International Airport, for example, implemented a comprehensive network of beacons last year, and American Airlines announced that it would work with Dallas Fort Worth Airport to increase the services it can offer customers with a roll-out of multiple beacons at Terminal D. Japan Airlines ran trials of beacons, at Haneda airport’s domestic Terminal 1, to coordinate staff where they were most needed; pairing iBeacons with smartwatches to let gate agents know where they were most needed.
SITA believes the first area where passengers will benefit from airlines’ beacon and IoT projects will be at the check-in desk; 42% of airlines report that this is their top priority and 56% of airlines say it is among their top-three priorities for IoT passenger improvements.
The challenge for airlines and airports alike, SITA states, is to find the best means of connection, and the right level of proximity, for each application.
“Proximity sensing is poised to have a major impact on industry operations,” says Renaud Irminger, Director of SITA Lab.
The various technologies used in geolocation and proximity readings, including Bluetooth technology, Near Field Communications and Wi-Fi connections complicate the decision-making process as airlines and airports try to avoid potential signal interference.
For maximum benefit to the aviation infrastructure, airlines and airports will also need to get comfortable sharing data gathered with each other, which requires the establishment of policies and systems to support such data exchange.
To make such data exchange easier, SITA has established a Common Use Beacon Registry, which avoids individual airlines trying to establish separate beacon networks at the same airport. Beacons will gather data under “a common form of data sets based on industry standards,” says SITA.
Taking the lead in SITA’s Common Use Beacon Registry are American Airlines and Miami International Airport, along with a select group of others around the world.
“These are the early days,” says Jim Peters, Chief Technology Officer at SITA in a recent report for the air transport industry, “but with the IoT becoming a reality, we can look forward to a game-changing and real-time revolution in the way we do things.”
Via: Skift

London City Airport Sends Christmas Cheer #AcrossTheMiles

Elves have installed a video booth at London City Airport where passengers and crew can record a personal message for their loved ones overseas.
After recording their video in the log cabin, the travelers are given a special code to access and share their video online.
The campaign is being backed on social media with the hashtag #acrossthemiles.
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Via: The Wall Blog

KLM Surprises Passengers with Personal Messages from Loved Ones

Saying goodbye at the airport is usually a sad affair, and Dutch airline KLM understands this.
That is why, together with Amsterdam Airport Schiphol, they have created a heart-warming campaign called ‘Cover Greetings’.
In this campaign, the airline gave passengers’ families and friends a chance to leave a personal message on the headrest of their loved ones selected seats.
The heart-warming video below captures the passengers’ reactions as they read their unexpected messages.
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Via: Design Taxi

Emirates Upcycles its OOH Advertising Posters into Reusable Shopping Bags

In a move to recycle and create brand advocacy, airline company Emirates has transformed a large out-of-home banner into shopping bags.
Taking a 208 square meter poster from its ‘Hello Tomorrow’ campaign, first displayed on the outside walls of Zurich Airport, Emirates has used the material of the poster to create more than 300 quirky and reusable shopping bags.
With the help of Feinschliff, a Swiss-based socially integrative company which supports long-term unemployed people in returning to the labour market, the large sheet of PVC was upcycled into a limited edition line of one-of-a-kind shopping bags.
Each bag was also branded with the airline’s ‘Where will you be tomorrow’ tagline, giving the ad campaign greater longevity.
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Via: Design Taxi

Prada Experiential at Heathrow's Terminal 5

Puig showcased the latest edition of their best-selling perfume, Prada Candy, this summer in an experiential and DOOH campaign.
Planned and booked by Havas and PSI, the campaign took over the departure lounge of Heathrow’s Terminal 5 as it targeted passengers for the launch of Candy Florale. The experiential zone was situated in close proximity to both World Duty Free and the Prada store, capitalising on the point-of-sale opportunities to purchase the scent at the airport.
Passengers were invited to try out the perfume and other Prada Candy fragrances as they made their way through departures.
As JCDecaux Airport’s Global Shopper 2013 research reveals, shopping while abroad is an integral part of the travel experience, with 81% of global shoppers purchasing luxury cosmetics and fragrances at the airport.

Crop Circles Advertise HBO’s The Leftovers

HBO in the Netherlands has unveiled a gigantic crop circles advertising the TV series The Leftovers in the wheat field near Amsterdam Schiphol airport.
The circles display the text “What if your pilot disappeared?” and can be seen by passengers of international flights leaving from Schiphol.
The Leftovers is a new HBO series created by Damon Lindelof, who found fame with Lost. The new series takes place in the wake of a global ‘rapture’ and centers on the people who were not taken but were left behind in a suburban community.
The advertisement covers a field of 365 x 120 meters and runs parallel to the A4 motorway near Schiphol. It took more than 120 hours to create.
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Via: Broadband TV News

Heathrow Terminal 2 Opens

JCDecaux Airport and Heathrow have unveiled a range of airport advertising opportunities at Terminal 2: The Queen’s Terminal, as the doors officially opened to the public for the first time on 4th June.
As part of Heathrow’s on-going transformation, JCDecaux Airport and Heathrow have worked alongside architects to develop media opportunities integrated into the building’s structure. With poster sites, experiential zones and over 100 digital screens, Terminal 2 delivers an array of flexible, creative and immersive opportunities for brands to engage with the terminal’s affluent passenger audience.
Via: JCDecaux

Charity Donation Billboard Takes Credit Cards for Instant Altruism

For more than 50 years, relief organization Misereor has been creating development initiatives that fight against poverty and injustice in Latin America, Africa, and Asia. The organization takes every Euro it receives to support projects driven and owned by the disadvantaged and run by local organizations.
To encourage people to donate to the organization, Hamburg-based agency Kolle Rebbe created an interactive donation poster that readily accepts credit cards and shows the donors the result of their donation on the spot.
The Social Swipe is an interactive poster that has a slit in the middle where people can insert and swipe down their credit card to make a donation of 2 Euros. Swiping a credit card triggers an animation sequence that shows just what that simple donation can do to help the poor and disadvantaged.
For example, the digital poster would display the bound hands of an imprisoned child and as the person swipes his or her credit card, the card cuts through the bonds of the child and sets the child free. In another sequence, the digital display would show a loaf of bread and as the donor swipes their credit card, the card cuts off a slice of bread to feed the hungry.
The interactive donation poster was created with help from Stripe.com, a leading mobile payment provider. The interactive posters are currently installed at international airports.
The Social Swipe provides people with an easy and engaging way to make a donation. It also gives them a visualization of where their donation goes to. When the donors receive their credit card statements, they will see the donation included in their summary of transactions along with an option to turn their one-time donation into a monthly one.
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Via: psfk

BA Influences T5 Passengers

British Airways deployed a tactical DOOH campaign with JCDecaux Airport at Heathrow Terminal 5, targeting passengers with destination-specific messaging as they travelled through the terminal.
With multiple-creatives, the campaign influenced passengers by strategically displaying messages relevant to each digital screen’s location. At check-in, British Airways reminded passengers that they will ‘take those bags off your hands’, whilst in the departure lounge they prompted passengers to think about getting ‘that last minute present’ outside Harrods and ‘the perfect holiday read’ outside WH Smith.
This four-week campaign was planned and booked with JCDecaux Airport by PSI.