KLM connects passing airport travellers by translating languages in real time

Airports are crowded with people from different backgrounds. For Christmas 2017, KLM brought them together with Connecting Seats. Two seats were placed in a departures lounge and  translated every language in real time, so people with different cultures, world views and languages could understand each other.
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Via: Guerilla Blog

Travellers Enjoy Samsonite’s New VR Game at Sydney Airport

Travellers are engaging with Samsonite’s new Virtual Reality (VR) game set in Paris while relaxing in the Sydney Qantas Club Lounge, as part of an activation to promote its new range of suitcases with Curv Technology.
Samsonite’s VR game immerses travellers into three Paris locations with Oculus Rift VR headsets and was designed by oOh!media’s experiential agency oOh! Edge as part of an activation created collaboratively with Posterscope and Dentsu Mitchell.
The game challenges players to find five Samsonite Curv suitcases as quickly as possible at famous Paris landmarks: the Eiffel Tower, the Louvre and the Arc de Triomphe.
Travellers who play the VR game are transported to Paris through 360 degree imagery and a piano accordion soundtrack, brought to life from oOh! Edge’s bespoke display units Connect, at Sydney’s Qantas Club Lounge.
Research shows Qantas club members spend around 42 minutes before their flight enjoying time in the Qantas Club Lounge, which provides an ideal environment for activations that engage more deeply with travellers who like premium products.
Dara Tang, National Marketing Manager at Samsonite, “As the leading global luggage brand, we wanted to interact and bring our brand identity to life with potential customers. This virtual reality game perfectly represents Samonite’s focus on innovation and cutting-edge technology,”
A Samsonite Curv luggage pack is being awarded to the top player each week. A major prize of a return trip to Paris for two and a Samsonite Curv Luggage pack will be awarded at the end of the activation.

Dynamic, digital out-of-home, multiple language campaign targets flight arrivals for O2

PSI, Posterscope’s international division, has launched a unique digital out-of-home (DOOH) campaign for O2 using the Liveposter Platform, to promote the company’s International Sim.
The campaign is targeting travellers from Eastern Europe and Ireland as they arrive at Gatwick, Stansted and Manchester airports and is running on DOOH screens in the baggage reclaim and digital 6-sheet screens in arrival halls throughout October and November.
In what is a media first, the campaign  is using a combination of flight arrival data, dwell time data and baggage reclaim data which triggers dynamic messaging not only to the appropriate individual carousels and screens, but also in the native language of flights as they land from Poland, Ireland, Bulgaria, Romania, Hungary and Slovakia.
The DOOH campaign is part of a wider advertising campaign, including Social and Display planned and bought by Forward Media, with creative by VCCP.
O2’s International Sim offers UK calls to international mobiles and landlines in over 200 countries with no connection charges or hidden fees and comes complete with O2 minutes, O2 texts and data.
Miriam Buireu, Account Director, at PSI said: “The baggage reclaim data now available to us means we can create and deliver even more highly targeted campaigns in airport locations.  This campaign for O2 will not only reach the right people, at the right time, but will also show creative executions in their own language.  What could be more relevant and more engaging?”
Jenni Gabbarelli, OOH Director, Havas Media Group added: “O2 was looking for an exciting and dynamic campaign to promote its International Sim to visitors from Eastern Europe and Ireland.  The ability to reach these travellers as they arrive at the airport and speak to them in their own language as they wait at the carousels in highly innovative and we are excited to see the results.”

Primesight Expands into the UK Airport Market

Manchester Airports Group (MAG) has appointed Primesight to handle its out-of-home (OOH) advertising contract over a five-year term effective from May 2016.
The contract was awarded following a competitive pitch and covers MAG’s four UK airports at Manchester, London Stansted, East Midlands and Bournemouth, reaching approximately 50 million passengers a year.
Manchester and London Stansted are the third and fourth busiest passenger airports in the UK and the focus of significant investment from MAG.
The partnership will recognise and leverage the customer and marketing benefits that can be realised through exciting opportunities being developed at a new generation of smart airports, as they serve growing passenger numbers. Ad technology, combining digital displays and personalised communication across customer touchpoints throughout the airport journey will create a powerful and valuable marketing proposition for regional, audience-focused and destination-based clients.
Naren Patel, CEO of Primesight, said: “Primesight is delighted to be awarded this contract. MAG has an exciting environment, which is growing in diversity and number of passengers. New routes, improved terminal facilities and MAG’s active interest in developing great advertising opportunities will allow us to create more engaging and relevant advertising opportunities in these unique spaces.”
Mark Schofield, Head of Advertising at MAG, said: “We are very happy to be working with Primesight to deliver our OOH advertising. Primesight’s ideas are ambitious and innovative and they have demonstrated to us that they understand how digital is transforming the market for the better. We look forward to further developing new offerings, and further improving our existing ones with Primesight’s expert help.”
Meanwhile, Primesight’s Rubbi Bhogal-Wood is being promoted from Business Director to Head of Sales for MAG.
Via: Outsmart

London City Airport launches City Icon

City Icon was launched last week with PA consulting as part of their exterior domination at LCY, also including a special build on our Welcome Site.

Part of the Wildstone designed City Suite portfolio of digital sites, City Icon was launched last week with PA consulting as part of their exterior domination at LCY, also including a special build on our Welcome Site.
Comprising of a double sided 3m x 6m 6mm LED screen.  The Icon is seen by 100% of people using the airport.  It dominates the main forecourt and is specifically located to capture all Departing and Arriving traffic.    The area around the Icon will be transformed in the coming weeks, to include a green area and bespoke seating for passengers.
The final addition will be the City Welcome site which includes a 10m x 3m LED screen set amongst a living wall and bespoke lighting scheme at the entrance to the main airport and Private Jet Centre.
Via: Outsmart 

Nielsen Study Confirms Air Travelers Notice Airport Ads and Many Interact With Them

According to a new Nielsen study, sponsored by Clear Channel Outdoor, airports are an ideal environment for top brands to advertise in.
The study showed that nearly 60 percent of business and leisure travelers believe that advertising in airports is an indicator of high-quality brands and products.
More than three-quarters of leisure and business travelers  also indicated they notice airport digital ads; while over one-third of travelers surveyed confirmed they’ve visited a website or used an app to find out more about a product or service advertised inside an airport.
The products that consumers are most interested in learning about include electronics, such as cameras and TVs, which top the list at 60 percent, followed closely by hotel and travel services at 58 percent.
Sixty-four percent of business frequent flyers are most interested in learning about travel amenities and services, and 73 percent of business and consumer travelers said they were interested in physically interacting with technology products such as laptops, tablets and smartphones through experiential opportunities in the airport.
The study also identified a range of new opportunities that allow advertisers to reach leisure flyers through digital and large format printed media, as well as interactive programs and on-site activations.
Brands employing proximity-based media strategies get positive results, as about 80% of frequent consumer and business travelers remain connected to WiFi while they are at the airport. This high-level of connectivity enables marketers to complement their airport media advertising with location-based mobile ads.
The proprietary Nielsen Airports Study, conducted from October 15, 2015 through October 26, 2015, consisted of 2169 online survey respondents was conducted on behalf of Clear Channel Airports.
These new insights come on the heels of numerous new high-traffic airport media concessions awarded to Clear Channel Airports (CCA), including those in: Atlanta-Hartsfield International; Chicago O’Hare; Denver International; Dulles International and Ronald Reagan Washington National.
Additionally, CCA has invested significantly in converting many of their static media assets into networked digital displays at all the 121 U.S. airports where it has media contracts.
CCA is a brand division of Clear Channel Outdoor Americas.
Via: Digital Signage

JCDecaux Airport UK reveals Heathrow Airport VR exploration

JCDecaux Airport UK, with help from virtual reality specialists Visualise, have released a VR experience allowing users to explore Heathrow Airport in 360 degree video.
The work looks to hit home the scope and effectiveness of the advertising installations at the airport by offering a physical tour through the immersive medium of VR.
The content can be viewed on Samsung Gear VR headsets and JC Decaux’s YouTube page.
The activity was initiated to put potential clients in the shoes of the airport’s many commuters, all of whom are potential customers.
Alan Sullivan, managing director of JCDecaux Airport UK, said: “We are delighted to have worked with Visualise to produce such an innovative, ‘media-owner-first’ virtual experience.
The airport is a unique environment with key advertising benefits that can be extremely difficult to showcase in real life due to time and security restrictions at the airport. We can now make it possible for potential advertisers to understand the benefits in an impressive and impactful way without having to leave their office.”
Henry Stuart, founder and chief executive of Visualise added: “This project really showcases the power VR can have when it comes to marketing and advertising a project or service. We utilised a raft of technologies to deliver the experience required to really highlight the powerful message advertising in an airport can offer.”
The series takes viewers through check-in, departures and arrivals.
Video below:
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Via: The Drum 

Airport Media Win Luton Airport Contract

London Luton Airport (LLA), the fifth busiest passenger airport in the UK announced today that it had appointed Airport Media, to operate its entire media estate with immediate effect.  Airport Media was established last year by Tom Goddard, Chairman of Ocean Outdoor and DigiCom OOH, to offer major UK airports a new, pure-play sales and management service, delivering unique out-of-home (OOH) media opportunities.
LLA’s passenger count increased by 17% to 12.3 million in 2015, with four new airlines joining and 20 new routes opened across Europe, Africa, Asia and North America.  The airport is currently undergoing a significant transformation as a result of £110m investment by its owners.  This includes an expanded, modernised terminal building and improved access by rail and road.
Rupert Lawrie, Commercial Director at LLA said: – “We are delighted to join forces with Airport Media, who have demonstrated a fresh and innovative approach, with an in-depth understanding of the digital and OOH media space.  They join us at an exciting time with the airport transformation programme taking shape.”
Sarah Parkes, Managing Director at Airport Media said: “We’re very excited to partner with London Luton Airport as part of our expanding network. Working together, we will upgrade and transform the advertising estate in line with the terminal redevelopment. This will enable us to provide exceptional opportunities for advertisers and deliver innovative advertising campaigns that will further enhance the dynamic, premium environment.”
Via: Outsmart 

Heathrow’s Digital Upgrade

London Heathrow, Europe’s busiest international airport, has undergone a complete upgrade of its digital network. JCDecaux Airport have installed 181 brand new digital screens across terminals 3, 4 and 5 to bring them in line with the cutting edge technology used in terminal 2, Heathrow’s newest terminal.
The DAPS, digital airport panels, have increased in size to an unmissable 70 inches, giving the departure lounges a refreshed vibrant feel and offering brands a fantastic platform to broadcast to the influential airport audience. As well as upgrading old screens, the DAPs network has also been extended to include 42 new locations across terminals 3 and 4.
One of the most significant developments in the upgrade project was the installation of 19 iVisions in the terminal 5 baggage reclaim hall, replacing the old 6 sheet units. Through their fantastic sight lines and synced digital this network of 80 inch screens offers a truly immersive opportunity.
These state of the art screens offer dynamic digital capabilities, enabling advertisers to tailor content to specific audiences, events or environments by utilizing live data streams. This allows for greater flexibility, creativity and impact through contextual and relevant messaging, proven to be more memorable for the audience. This is an exciting time for advertisers at Heathrow as the upgraded digital network offers them the chance to connect with the audience in a new and different way.
Heathrow hosted a world-first dynamic digital campaign in April 2015, in which Heathrow Express and combined 5 live data streams to create a real-time journey comparison generator. Utilizing real time data is becoming easier and increasingly popular with advertisers, and something we hope to see more of at the airport going forward.
Via: JCDecaux 

Amsterdam Airport Baggage Car Gets Lost in Antwerp

A baggage car from Amsterdam Airport Schiphol gets lost like a tourist in Antwerp. It’s an advertising stunt for Schiphol because “Schiphol, is closer than you think.” Especially for people in Belgium who are accustomed to depart from Belgium Airports. The baggage car is driving through the main square, attracting all kinds of attention. The Dutch driver goes around asking how to get to Schiphol. Some people were helpful with instructions.
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Via: PR Examples