Skoda's Icy Yeti Stunt

ŠKODA, one of the oldest car manufactures based in the Czech Republic, wanted to gain national press coverage for the launch of the new ŠKODA Yeti. They achieved this by encasing a bright red Skoda Yeti in 10 tons of ice then placing it in Covent Garden, London and inviting the public to guess the combined weight of the car and ice in order to win it. Brand ambassadors and the Yeti costume character encouraged people to participate in the competition via iPads. Over 8,000 competition entries were received.
Via: Hotcow