Skoda promotes its new model with a planted forest in the centre of Warsaw.

To promote Skoda’s new Kodiaq model, Posterscope Poland and Isobar created an innovative activation. The activity centered around the creation of a forest in a parking lot in Bank Square, in the centre of Warsaw. As part of the attraction, a chill-out area was provided for the residents of the capital city, with sun lounges, head-phones for the silent disco, and sounds from the forest.
The campaign lasted between 17-25 June, and once completed, all the trees and plants were donated and planted in local neighbourhoods.
Via: Wirtualnemedia