Shots for change

Instituto Bola Pra Frente is a not-for-profit organisation in Favela do Muquiço, one of the most violent favelas in Rio de Janeiro, which is rife in gun related crime and drug trafficking.
Their aim is to keep kids away from crime through sports and education. Despite this, many parents in the vicinity are unaware of the Institute and their work. In this poor, crime-ridden community, conventional media is non-existent.
To raise awareness of the Institute and sign up children into their free spaces,  bullet holes scattered across the walls of the favela were transformed into billboards.
At the beginning of the year, 600 spots were available and quickly, 600 kids were enrolled.
You can see the full campaign here.