Selfridges are flying high with in-flight magazines

To promote Selfridges “explore the extraordinary” campaign and increase brand awareness, Selfridges and Mediacom worked with PSI to increase brand visibility throughout in-flight magazines.
To target Middle –Eastern and Chinese premium shoppers, PSI used data insights from the Official Airport Guide (OAG) to identify key publications worldwide that were relevant for the target audience. Specific magazines were selected to efficiently target shoppers whilst gaining maximum coverage and reducing wastage.
The global campaign includes 8 in-flight publications and harnesses a premium positioning for Selfridges.